InvestBev’s Post

The beverage market is ever-evolving, and limiting your brand to a single segment, like craft beer, can restrict growth potential. At Five Star Beverage Group, we understand the importance of broadening horizons to appeal to a wider audience. Recent data shows that 30% of non-craft drinkers prefer other beverages, and 25% favor different alcoholic options. This presents a significant opportunity for brands willing to expand their reach. Expanding Your Vision: At Five Star, we guide beverage companies in viewing themselves as comprehensive beverage brands rather than single-segment players. This shift enables entry into new segments and diversification of brand identity. Take Southern Tier, for example. Known for their craft beer, they successfully expanded into the spirits segment, attracting a new audience and boosting their market presence. Similarly, Schilling launched Schilling Hard Lemonade, leveraging their expertise in hard cider to meet the growing demand for flavored beverages. These strategies demonstrate how diversification can drive growth across various segments and target audiences. Venturing into New Markets: Our team at Five Star helps companies develop products that appeal to different drinker segments. While the craft beer market still holds potential, expanding into new segments can unlock additional growth. Just because your brand has historically been a craft brewery doesn’t mean you can’t explore new avenues. Expanding into segments like RTD cocktails or flavored malt beverages doesn’t detract from your credibility; instead, it enhances your versatility and market reach. The beverage industry demands a flexible, forward-thinking approach. By expanding your product range and targeting a broader audience, you enhance growth potential and maintain competitiveness. At Five Star Beverage Group, we specialize in helping brands embrace this mindset, driving them to new heights of success. Don’t limit your brand’s potential; diversify and thrive with Five Star. Are you interested in transforming your brand into a comprehensive beverage powerhouse? Click the link below to schedule your free intro call! Let us guide you in navigating the market and unlocking your brand’s full potential for tangible success. https://lnkd.in/eVePcFaA #BeverageIndustry #BrandGrowth #MarketExpansion #CraftBrewery #Innovation #BusinessStrategy #ConsumerTrends

Unpacking the Beverage Industry. Brand building is just as important as selling products for the beverage companies. In order to sell millions of units of product each day, the beverage companies need to capture the attention of a large number of consumers. Because of this, your audience is extremely valuable to them. As beverage industry consultants, marketing the beverage companies products within your facilities is just one way we can help you save 20% or more on your next beverage deal. Learn more about why you should hire a beverage consultant here https://lnkd.in/gJ4DNsWk #beverageindustry #beverage #negotiations #expertise #beveragedeal #beverageagreement #exclusivepouringrights

As RTDs reshape the spirits landscape, the parallel to craft beers’ rattling of Big Beer is undeniably eerie. What Big Beer didn’t understand then was that the market share they lost were audiences searching for something uniquely different. In the same sense, the consumer choosing High Noon over straight vodka isn't a lost customer - they're a different customer entirely. For established spirit brands hoping to ride the RTD wave, success hinges on understanding that your core spirits loyalists and potential RTD consumers have distinct motivations and preferences. Chasing new product growth shouldn't come at the expense of your flagship brand equity, after all you still have to fight for that shelf space too. And as for that RTD, your brand equity might get you slotted, but it won’t get you an automatic home run with the RTD consumer, you’ll have to play ball for that.  #whyaxis #strategy

🥫🥤Can-makers like Ball, Crown, and Ardagh recently shared they're now optimistic about certain market segments: sparkling waters, ready-to-drink cocktails, and high-end brands. 📊 Understanding these insights is crucial to better navigate fluctuating beverage market trends. 💡An article featuring perspectives from the CEOs of Ball, Crown, and Ardagh sheds light on how these companies are adapting and thriving in specific segments. Read the article to learn more about the latest market trends and strategies from industry leaders: https://hubs.ly/Q02KjSV-0 #PackagingIndustry #BeverageIndustry #PackagingInnovation #Brewery

Brewing up success in the beverage industry isn't just about bottling the lowest price. It's time to pour over a fresh perspective and distill what really matters. New insights from the Bev50 report reveal that emotional drivers like impulse, experience, and conformity are the real game-changers. These factors can outweigh price concerns, even for premium brands. Curious about what this means for your beverage strategy? Request a walkthrough of the Bev50 report to learn more. https://hubs.la/Q02JXQdh0

The marketing journey of Coca-Cola Blāk provides valuable lessons for brands in the beverage industry. Here are some key takeaways: #CocaColaBlāk #MarketingLessons #BeverageIndustry #BrandInnovation #MarketResearch #Adaptability #IndustryTrends #MarketingStrategy #MarketingJourney #BrandLessons 

When it comes to beverages, usually you want to avoid splashes - but in the expansive realm of the industry, particularly when it concerns your brand, encouraging your team to make a splash is what it's all about! Inside this Beverage Industry Product Guide, you'll find everything that you will need to really stand out. #Proforma #Brandedmerch #beveragemerch #Beermerch #Sales #Marketing

FUNDED!! Check out our latest funded Beverage Manufacturer deal. Let's work together to get deals to the finish line fast. If you are not a partner please visit velocitycg.com/nelson and sign up today. DM me with any questions. #businessfinance #businessgrowth #mca #merchantcashadvance #revenuebasedfinancing #funding #directfunder #smallbusinessloan #money #workingcapital #Fintech

What happens when two legendary brands shake up the ready-to-drink market? We’re about to find out! The Coca-Cola Company and Bacardi are joining forces to bring us BACARDÍ & Coca-Cola in a convenient, ready-to-drink can, launching in Europe and Mexico in 2025. This is more than just a drink - it’s a piece of history with a modern twist. Bringing together the world’s most popular soft drink and the most-awarded rum, this iconic combo is set to become the next big thing in the RTD space. Do you think this classic pairing will reshape how we enjoy our favourite cocktails on the go? 🍸 What other beverage collaborations could make waves in the market? https://lnkd.in/eVQa9m6r

📢I talk🎙️with Mara Smith, Founder and CEO of Inspiro Tequila, LLC 👏🍷 🎇 🎉 ✨ 👏 🥂 😁 Mara is by far the most educated woman I've interviewed in our industry. She's not only a big Chicago law firm lawyer, she is also a CPA! 🎓🎓💃 🎇 She took the most amazing path from A to Z in building a tequila brand. If you want to build a brand, she's has an amazing path for you to follow! She jumped all in from the beginning and entered and won WSWA's best tequila and mezcal category. She's well known in the Press, she even has a feature in Forbes. She's using PR to help promote her brand and has been on many TV news segments and podcasts. She's also very active in women-led initiatives helping other women. We explore Mara's journey from a successful career in law and corporate strategy to entrepreneurship. We talk about the importance of adaptability, the entrepreneurial spirit, and the evolving landscape of the beverage industry. She highlights the importance of quality, research, and innovative production methods, including the unique aging process in rosé wine barrels. Entrepreneurs wanting to start a new brand must know the importance of hitting the 4 P's in today's market: Positioning, Product, Packaging, and Purpose. Also of note is the significance of packaging and branding in a crowded market. You're tequila MUST STAND APART to gain attention. She shares her experiences, challenges, and insights as she navigated her career transitions and the inspiration behind her tequila brand. She has a strong commitment to creating a product that authentically caters to female consumers as 54% of the tequila market are women. We then delve into the world of tequila, exploring unique flavors, food pairings, and the challenges of navigating the spirits industry as a newcomer. Mara shares the importance of community and mentorship, and the hurdles faced by women entrepreneurs in securing funding and distribution. We end our time discussing the future outlook for the spirits market and the balance of personal life and work as a founder. I've never tasted anything like these tequilas. Plus they are Additive Free! Luna Blanco Rests in American Oak 1-2 weeks - very aromatic Rosa Reposado is the same blanco but goes straight into French rose barrels 2 to 3 months Has herbal vs citrus and unique berries. It has a lot of character and drink on ice. Lighter than an aged repo and has mixed ages in the bottle. Special Reserve Anejo Offered online - Perfect Holiday Gift!🎁 Double Wine Barrel Aged Overproof at 44% ABV Rose Barrels and then aged in Pinot Noir barrels Congratulations Mara to you and your Inspiro Tequila, LLC team!🎉