Investing in Regenerative Agriculture and Food’s Post

I had the pleasure of joining the #RegenHouse conversation around the kitchen table on Scaling Regenerative Agriculture 🌱. Together with Ethan Soloviev, Mary Jane Melendez, Facundo Etchebehere, and Juan Gabriel Aguiriano Nalda, we gathered around a small table covered with fresh produce from the farm, to dive into real-time strategies, successes, and challenges. Each of us posed questions to our group based on our unique role in the supply chain, sparking meaningful discussions about the future of regenerative agriculture 🌍. From the retailer’s perspective, I spoke about the complexity of supply chains—better described as *value webs*—and the opportunity we have to create consensus on a common set of definitions, standards, and certifications to help retailers accelerate 🌾. Long-term partnerships, like the Better For Nature and Farming program from our Dutch brand and our Regen Ag partnership with General Mills support farmers to adopt regenerative agriculture in key sourcing locations. They are examples of how we can scale through collaboration 🤝. #RegenerativeAgriculture #Sustainability #ClimateWeekNYC #FoodSystemsTransformation #Collaboration

"Do we need a better agricultural system to feed the world? The answer is yes." 🌍 🚜 Our Duna team had been working on a new documentary for RE:TV that explores the importance of transitioning to regenerative farming.  🥕 This shift is crucial for transforming food production from a major carbon emitter into a powerful carbon sink. The documentary also examines how we can scale regenerative farming globally. 🌱 With food contributing to a third of global emissions, regenerative agriculture offers a path to lower emissions, restore ecosystems, and capture carbon. 📊 The big question: Can regenerative farming scale up to meet the needs of a growing population? We hear from the people and organisations who are leading this change — Patrick Holden and Adele Jones from Sustainable Food Trust, Julie Greene from Olam Agri, and Alexander Gillett from HowGood, all who are working through the Sustainable Markets Initiative's Agribusiness Task Force. Discover their perspectives and insights in this new tentpole film on the Regenerative Agriculture Hub 👉 https://lnkd.in/eWg5eSsX It's been a pleasure working with Atomized Studios, and the incredible series producer Bracken Hollings on this one, and hopefully some more in the future! #regenerativeagriculture #farming #foodproduction

"Do we need a better agricultural system to feed the world? The answer is yes." Food is responsible for a third of all global emissions, but Regenerative Agriculture offers a way of reducing emissions from our food system at the same time as regenerating ecosystems and removing carbon 🥕 The challenge for Regenerative Agriculture is one of scale – can it produce enough food for our growing population? Patrick Holden and Adele Jones from Sustainable Food Trust, Julie Greene from Olam Agri, and Alexander Gillett from HowGood all work at the forefront of the agricultural transition - and collaborate through the Sustainable Markets Initiative's Agribusiness Task Force 🌱 To learn more about their insights into this growing movement, watch the brand new tentpole film on our Regenerative Agriculture Hub (link in the comments 👇)

Why we say Etta Hills Farm is the best because we have data that backs everything we do up. We have documentaries and studies with years of science data. We have resources beyond resources. One of thing God cares about most is his creation and guess what if you’re reading this you’re his creation. Your health matters, where you get your food matters. As a farmer there’s no days off, we’re not a feed lot farm, we work around the clock daily to make sure every animal is properly taken care of just like they did in the Bible. So yes they’re moved on fresh pastures daily to ensure we’re following the 6-3-4 principles. Yes even in below freezing weather thanks to Taylor Anglin and Talin who makes sure this is happening. If you want a better way of living then start with what you’re feeding your gut. Also if you’re interested in learning more on regenerative agriculture we do consultations. If you’re a church, Organization, business,etc we will come in and consult with you. www.ettahillsfarm.com

💧 Last week, WBCSD – World Business Council for Sustainable Development released the water chapter of their Regenerative Agriculture Metrics guidance for business. I was excited to serve as a technical expert because few frameworks feature reduced water withdrawal and nutrient loss as key outcomes of regenerative agriculture. It provides guidance for companies throughout the agri-food value chain to plan and implement outcomes-based water stewardship strategies in their supply sheds with consistent metrics relevant at farm, landscape, and global scales. https://lnkd.in/e_TEyKUn Regrow Ag is honored that our Resilient Agriculture Platform was included as a Case Study for implementing the recommendations because of how it is being enhanced to help businesses overcome the main challenges identified in the report: - translating global frameworks into local water action plans - defining water targets and thresholds - rewarding water outcomes measured against historical baselines - improving transparency of water claims - tracking the performance of water sustainability programs over time, and - reporting progress at the corporate scale

🎉 Exciting news! We’re thrilled to announce that two of our farmers have achieved Tier 2 certification through Regenified™! What does this mean? Regenified™ recognizes farms and producers dedicated to advancing regenerative agriculture and adopting certified practices. This certification showcases our farmers’ commitment to sustainable and ethical farming. With this certification, you can trust that our Helpful Hens eggs are produced with the utmost care for the environment, our hens, and your health. It’s not just our word – Regenified’s standards are rigorous and highly respected in the industry. Consumer awareness of “regenerative” agriculture is on the rise! According to the 2021 Hartman Group food trends report, 57% of natural channel shoppers are familiar with regenerative practices, a notable increase from 2019. Additionally, 2024 SPINS data shows that regenerative agriculture is the fastest-growing sustainability certification in both natural and conventional markets!

What is the real cost of cheap food? Marketing for What Matters is back with a new episode! To listen, click here 👉 https://lnkd.in/eqr4Bz63 For Episode 13, Jason Alan Miller and Bob Quinn dive into the business of feeding America. A 4th-generation farmer, entrepreneur, PhD scientist, and author of Grain by Grain, Bob shares his remarkable journey from conventional farming to becoming a pioneer in regenerative organic agriculture. As the founder of the Quinn Institute, partnered with the Rodale Institute, Bob educates farmers on the value of sustainability, organic practices, and the intersection of food, health, and environmental stewardship. This episode explores the history of industrial farming, the role of corporate influence, and how regenerative agriculture and sustainable farming can bring value to rural communities, our food systems, and the planet. Thank you, Bob, for reminding us of the value of real food grown by real farmers! Learn more about Bob's work at the QuinnInstitute.org #PeacefulMedia #SustainableAgriculture #SustainabilityPodcast

Agricultural food systems require transformation, a challenging but crucial endeavor. To build climatic resilience, restoring key elements of farming systems, particularly soil health, is essential. Forms of more regenerative and profitable farming can help.

Can you tell the difference? This random group of lettuce showcases a side-by-side comparison of traditional grow media (rock wool) versus our 4th-generation reusable grow media. Our goal wasn’t to outperform traditional grow media but to match its productivity while introducing a reusable, sustainable solution with a short-term ROI for growers. With this innovation, we’ve eliminated debris in hydroponic systems and said goodbye to algae buildup—transforming the way growers approach clean and efficient farming. Special thanks to the brilliant team at mb prototyping Ltd. for their collaboration in bringing this product closer to market readiness. Stay tuned—big things are on the horizon!

"Everybody is looking for how they can do things better," said Field to Market President Carrie Vollmer-Sanders, MBA. "It's not about competition, it really is about how to network, how to work together and do sustainability better for farmers, and for the environment."   Learn more about her thoughts on sustainability and the 2024 Sustainable Agriculture Summit in this No-Till Farmer article: https://lnkd.in/gj8BwFx9