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As TikTok faces significant changes, the conversation around the role of algorithms in shaping our online experiences takes center stage. Billionaire Frank McCourt’s vision for the platform offers a radical departure from current models, focusing on decentralization and user privacy. Our CEO and cofounder, Amir Kaltak, spoke to Fortune about challenging the norm by not collecting user data. He highlights the complexities of removing TikTok’s engagement algorithm, stating: “Essentially, you would get the platform, but you would rip out the engagement algorithm, effectively disconnecting all the important dots within the system that make content discovery even possible.” Reconstructing such a system would require significant resources and talent, underscoring the critical role data plays in optimizing user experience. As McCourt suggests, a shift towards an opt-in model for ad engagement could pave the way for more efficient ad spending and a user-centric internet.The potential transition represents more than a technical overhaul—it’s a cultural shift in how we think about privacy, data, and digital ecosystems. Thank you for the feature Fortune https://lnkd.in/gUHyYbwG Michael Casey Frank McCourt Amir Kaltak Katia Zaitsev Project Liberty Neha Singh Sarah Mick Peter Mason Jason Jepson Stanley Stephen Huntsman #SocialMedia #TechInnovation #DataPrivacy #Decentralization #FutureOfWork

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Michael Casey

Media leader, advisor, journalist, keynote speaker, author of six acclaimed books, podcaster, entrepreneur, event leader, educator, techno-optimist (but anti-Big Tech): Web3, crypto, digital innovation and sustainability

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Smart insights, Amir Kaltak

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