As TikTok faces significant changes, the conversation around the role of algorithms in shaping our online experiences takes center stage. Billionaire Frank McCourt’s vision for the platform offers a radical departure from current models, focusing on decentralization and user privacy. Our CEO and cofounder, Amir Kaltak, spoke to Fortune about challenging the norm by not collecting user data. He highlights the complexities of removing TikTok’s engagement algorithm, stating: “Essentially, you would get the platform, but you would rip out the engagement algorithm, effectively disconnecting all the important dots within the system that make content discovery even possible.” Reconstructing such a system would require significant resources and talent, underscoring the critical role data plays in optimizing user experience. As McCourt suggests, a shift towards an opt-in model for ad engagement could pave the way for more efficient ad spending and a user-centric internet.The potential transition represents more than a technical overhaul—it’s a cultural shift in how we think about privacy, data, and digital ecosystems. Thank you for the feature Fortune https://lnkd.in/gUHyYbwG Michael Casey Frank McCourt Amir Kaltak Katia Zaitsev Project Liberty Neha Singh Sarah Mick Peter Mason Jason Jepson Stanley Stephen Huntsman #SocialMedia #TechInnovation #DataPrivacy #Decentralization #FutureOfWork
Own.App’s Post
More Relevant Posts
-
With so much fear-mongering and propaganda swirling around, here’s my take—what I think is most likely to be true: TikTok isn’t gone, but for U.S. users, it’s gone dark (temporarily) for a server migration. It seems most likely that Meta has bought the 20% stake ByteDance held in TikTok. If true, this migration is part of Meta’s plan to pull TikTok into its orbit. The algorithm, data, and functionality will all need to sync with Meta’s systems—an overhaul that simply can’t happen without downtime. Even if another party bought that 20% stake, the same migration would still be necessary. The outcome? TikTok will be rebranded, reshaped, and fully entwined with Meta’s ecosystem, creating a mega-social platform of sorts. In my view, this is a massive big-tech+ power play, tied to deeper agendas of controlling narratives and influencing populations in increasingly dystopian ways. Trump is likely gearing up to take credit for the impending “rebirth” of TikTok, framing it as a “win” for national security, just in time for inauguration.
To view or add a comment, sign in
-
-
🚀 Exciting shifts in AdTech are reshaping user experiences and industry strategies! 📈🎯 1️⃣ YouTube Ad-Blocking Countermeasures: YouTube users employing ad-blockers are now facing blank ads or black screens for 6 to 30 seconds before videos. This follows YouTube's push to curb third-party ad-blockers and promote its $13.99/month ad-free YouTube Premium service, now with over 100 million subscribers. YouTube's server-side ad injection merges ads into the video feed, making them harder to block and emphasizing YouTube Premium as the primary ad-free option. 📺🚫💰 2️⃣ Google’s Cookie Deprecation Delay: Google’s decision to delay the full deprecation of third-party cookies has generated mixed reactions in the ad tech sector. Companies invested in Privacy Sandbox proposals face uncertainty but remain committed. Despite structural challenges and Google Ad Exchange’s dominance, executives see evolving user consent mechanisms as a potential accelerator. Overcoming latency and performance issues is key for broader industry support. 🍪🔄🌐 3️⃣ Meta’s Ad Revenue Surge: Meta reported a 7% stock increase post-earnings call, with $39.1 billion in Q2 revenue, up 22% year-over-year, driven by advertising. CEO Mark Zuckerberg highlighted AI's transformative potential, enhancing ad targeting and automated shopping. Over 1 million advertisers have engaged with Meta's generative AI ad features, boosting ad impressions and CPMs by 10%. 📈🤖💵 --------------- 🌟 Download the EnlightMe app for more AdTech News ➡️ https://lnkd.in/dESWNncw 🎧 Or tune into our Innovation Pulse podcast on Spotify: https://lnkd.in/d9cWuJuV #EnlightMe #enlightmenews #TechNews #AdTech #YouTube #Google #Meta #PrivacySandbox #Advertising #AI #Innovation #DigitalMarketing #AdBlocking #RevenueGrowth
To view or add a comment, sign in
-
-
On BNN Bloomberg to discuss the most recent TikTok ban, only for it to be reapproved a day later. Seems like the privacy and data regulation laws have been solved overnight. 🤔 What this has taught us is that brands need to be diversifying their strategies instead of relying on social media so heavily. This shows anything can happen, and we need to be prepared to adapt and pivot + invest in creators across all platforms. Quill Inc CoHost Category Communications #tiktok #brands #meta
To view or add a comment, sign in
-
The European Commission is scrutinizing Meta’s new “pay or consent” advertising model for Facebook and Instagram, raising concerns over compliance with the Digital Markets Act (DMA). The European Commission remains firm in its commitment to data privacy and market competition, with potential fines for Meta up to 10% of its worldwide turnover. The investigation, expected to conclude by March 2025, could set a significant precedent for the future of digital advertising and user data management in the EU. https://lnkd.in/eXhJh4yj #DataPrivacy #DigitalMarketsAct #Meta #Facebook #Instagram #EURegulation #AdTech #Innovation #UserData #TechNews #DigitalAdvertising #Clarip Clarip
To view or add a comment, sign in
-
-
Meta expands commercial surveillance complex with ads for #Threads. Example of need to regulate platform biz practices, inc. impact on engagement, data privacy, democratic discourse, etc. 21st Digital Media Reform req'd. We should not allow private corporate actors whose key concern is manipulation and monetization determine how media/communications operates in a democracy. https://lnkd.in/gVuAawYc
To view or add a comment, sign in
-
The U.S. plans to switch off TikTok this Sunday, January 19, 2025, unless its owner ByteDance sells its U.S. operations. What does this mean for the millions of users, creators, and small businesses who rely on TikTok every day? If governments and platforms continue to collide, are we prepared for the emotional, social, and economic ripple effects? As someone building AI for good, I see this as a reminder of the power of tech – to elevate or exclude. The question is: who gets to decide which way the switch flips? This isn’t just about one app, it’s about the future of our digital freedom. Do you think the government is right to do this? Yes or no? Let’s talk about it. #tiktokban #AIForGood #TechEthics #DigitalFreedom #FreedomofSpeech
To view or add a comment, sign in
-
-
Despite recent legislation, TikTok isn't going anywhere - there's rumors of TikTok creating their own algo and data center for a US audience. What does this mean? Well, I'd still recommend figuring out a strategy around Vertical Assets since they should already be a part of your marketing mix with YouTube shorts and Meta ads... and consider adding TikTok into that mix if your demographic is there (and hint, they probably are). Read more: https://lnkd.in/gN7fcQeb
Exclusive: TikTok preparing a US copy of the app’s core algorithm, sources say
reuters.com
To view or add a comment, sign in
-
Meta expands commercial surveillance complex with ads for #Threads. Example of need to regulate platform biz practices, inc. impact on engagement, data privacy, democratic discourse, etc. 21st Digital Media Reform req'd. We should not allow private corporate actors whose key concern is manipulation and monetization determine how media/communications operates in a democracy. https://lnkd.in/gGBf26nS
Meta to Launch Ads on Threads in Early 2025
theinformation.com
To view or add a comment, sign in
-
Spot on point of view about how to get consumers to embrace “the new”. Especially relevant in today’s landscape where users grapple with both the potential and threats of AI. Jennifer Bender Ipsos
The Worry and the Wonder of Technology - a new article on MarketingWeek I started writing this month's Ipsos Strategy3 trends column at the beginning of #CES2025 as new product releases were rolling out, before Meta announced the full gamut of its content changes, and before the ban on TikTok went into effect in the US. (In all honesty this could be a weekly column if I had the time...!) As all this unfolds, the core point still holds: we see the value of technology, but we're deeply worried about potential harms. How should brands navigate this increasingly tricky territory? https://lnkd.in/eGq5Hkec
To view or add a comment, sign in
-
-
TikTok has evolved into the western world's first super app where people shop, read news, search information, and find entertainment. Meanwhile, publishing sites report declining traffic as social feeds have become the go-to source for updates, reviews, and recommendations. I'm seeing clear shifts in consumer behavior: ▶️ TikTok has become the town square where news breaks and culture is formed ▶️ Google is losing ground on Search as first pages fill with ads ▶️ Trust is moving from institutions to individuals so Creators are the new Commentators ▶️ TikTok Shop is becoming the QVC for the next generation Looking ahead, spatial computing and AI will reshape these behaviors even further as consumers now expect personalized experiences that match their lifestyle and values. Where do you get most of your daily information now? How much has it changed in the last year? _________________ Quynh - Founder and CEO of Qulture #ConsumerTrends #TikTokStrategy #MediaTrends #Qulture #QuynhMai #GenZTrends #DigitalMarketing
To view or add a comment, sign in
-
Media leader, advisor, journalist, keynote speaker, author of six acclaimed books, podcaster, entrepreneur, event leader, educator, techno-optimist (but anti-Big Tech): Web3, crypto, digital innovation and sustainability
3wSmart insights, Amir Kaltak