Industrial Print Integration’s Post

Set up a booth to maximise exposure at an expo, but where do you begin? Here’s a free checklist to download and details in this week’s article. Read the full blog here and download the checklist: https://lnkd.in/dijFRDnW #Maximiseexposureatanexpo #expoboothchecklist #expomarketing #businessprinting #expochecklist

drupa – no. 1 for printing technologies is less than a month away! If you're interested in mass customisation or high-value personalisation, check out Antigro Designer. What Does Antigro Designer Do? Antigro Designer empowers e-commerce companies and print shops by enabling or enhancing their ability to sell highly personalized products. This, in turn, boosts our clients' profitability. Thanks to our tool, their customers can personalize products using prepared templates, while print shops receive print-ready files tailored to their equipment. The result: end customers receive their highly personalized products faster, our clients sell more at higher prices, and production costs are reduced. Here's a short presentation from Online Print Symposium #Drupa2024 #AntigroDesigner #Drupa #web2print #PrintingSoftware #personalisaion https://lnkd.in/d4ssWFUt

The Additive Manufacturing Forum I AM Forum Berlin 2024 (March 20-21) is Europe’s leading user conference on industrial #additivemanufacturing. It brings together decision-makers and experts around exciting user stories and use-cases for industrial #AM applications. We expect about 75 exhibitors and 80 speakers. Join the AM Forum to connect with peers and the experts. The place to be for anyone using or planning to use additive technologies.

The Exhibitors that will win at #Drupa24, will be those with the best stories… So finally, next week Drupa is taking place. If you are a print industry professional and did not know that you have been living under a huge rock.  Already the noise is reverberating around the industry, talk of AI, Software, heads, inks, curing, new machines, new this, new that, there is much anticipation for what is hoped to be an event that will help us all understand where the industry is at, and what we should be thinking and investing in for the future. What will we end up actually remembering though? My guess is the exhibitors who tell the best stories. We so often conflate promotion with storytelling. A good old fashioned press release gets internal approval, and then many of us think that our job is done. But there will be stories at the show with well thought through booth designs that factor in the journey for the visitor. There will also be more that do not do that at all. I am not judging them, but they will not be the ones people truly remember. Stories have as much importance at a large trade show as they do in a book, report, talk, podcast or film. Particularly when you are competing for share of voice, or more importantly people’s time and attention. Frazer Chesterman Karis Copp FuturePrint #storytelling

From getting in front of the latest technology to accessing training and business development advice through the Knowledge Zone, Colin Sinclair McDermott aka The Online Print Coach reveals five reasons why attending a UK print trade show such as The Print Show can boost business. Let us know in the comments some of the reasons you attend UK industry events!💡 Colin Sinclair McDermott (WABC RCC) The Online Print Coach #TPS2024 #UKprintshow #printshow #tradeshow

What makes a good tradeshow giveaway? 1️⃣ Process Demonstration: A good giveaway highlights the manufacturing technology. Take the lattice sphere—it’s a showcase for DfAM, pushing complexity limits with minimal material. 2️⃣ Material Exploration: Each part here highlights a unique material property. The soft, "tangled" heart stands out as a tactile demonstration of how process parameters can influence material properties. 3️⃣ Functional Integration: Practical giveaways like the QR code-embedded box doesn’t just demonstrate the printer capabilities, but it also adresses the issue of part traceability. 4️⃣ Sparking Curiosity: Great giveaways make you want to dig deeper. How was this made? What’s the layer height? Is it multi-material or an assembly? They provoke questions, not just admiration. Ultimately, the best giveaways are memorable, true conversation starters. They’re the proof that what you saw on the exhibition floor wasn’t just a fever dream. And if someone took the time to share the story behind it, it becomes even more impactful, connecting the part to the innovation that brought it to life. #AdditiveManufacturing #Formnext2024 #DfAM #3DPrinting

Making it personal matters. When a brand or service takes the time to personalise and craft information that resonates, your customers are more likely to take action. Print made this #personal. Using print in your campaigns brings an additional physical connection with your audience to connect with lasting impact. Find out how print can deliver a #personal experience for your business. #PrintMadeThis #IPIA Independent Print Industries Association (IPIA)

Personalised print has a much better hit rate than generic mass mailing and reduces wastage as a result of reduced volumes to targeted recipients

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The FINAT European Label Forum is your answer: Knowledge, networking, and efficiency are key for busy label printers - Get a grip on what matters most #FINAT24 #powerofconnection #labelindustry #community #packedwithknowledge