iq media marketing gmbh’s Post

R E V E N U E E U R O P E: So much to learn at the Revenue Europe Conference in Berlin today. Heard from so many incredible speakers - here's a snapshot of what stood out for me: 👏 My big take away theme of the day is that we are in the ATTENTION REVOLUTION phase of media and this came up throughout the day kicking off with the ever-so-brainy and future-forward Brady Brim-DeForest Formula.Monks 👏 The importance of REVENUE DIVERSIFICATION for media brands was showcased beautifully by Tom Armstrong The New York Times "people pay for the privilege to consume our content and our ads" (love the concept of telling a brand story in beautiful engaging ad canvases) and reinforced by Joanna Levesque FT Strategies 👏 AI adoption in a media company was presented by Georg Burtscher Russmedia outlining how he has improved efficiencies by assigning AI the busy work allowing his team to focus on the important work 👏 Michael Reiner Axel Springer also took up the topics of AI and revenue diversification for WELT 👏 First-party data strategies - maximizing engagement and revenues was presented by David Murphy The Irish Times 👏 Always love to hear about subscription and paywall strategies from Madeleine White The Audiencers and Poool 👏 Pricing Strategies with 10 essential hacks that any company can use was a real highlight - yes, you heard that right, pricing — presented by Sebastian Voigt hy – the Axel Springer Consulting Group ⭐️⭐️⭐️⭐️⭐️ Astrid Jørgensen, Steffen Damborg, Laurel Dunne Chartbeat, Emma Bowser, Abi Spooner, Seema Hope The Economist, Amanda Wigginton, CMRS, Styli C., Rolf Rohwer Lineup Systems, Jörg Vogelsang 🙏 Thank you Cobus Heyl Media Makers Meet - Mx3 for inviting me to speak on Transparency, Trust and how premium content drives advertising ROI. (When you say jump I say how high and hop on a plane) 👏 Kudos to Revenue Europe Host Jim Bilton Wessenden Marketing 💜 So lovely to see you again James Hewes PRCA , John Schlaefli and Dr. Bastian Schwithal #mediaindustry #publishing #publishingindustry #magazines #magazineindustry

Last Friday, I had the pleasure of attending an exclusive lunch hosted by our CEO, Mathias Döpfner, for Axel Springer's sales leaders. It was a unique opportunity to engage with peers, exchange market insights, and share perspectives on our sales approach within the group. So, what's next?🚀 The recent decision to create a new corporate structure fully focused on the group's media business (https://lnkd.in/e9qm6tF8) will translate into a content-driven strategy, enabled by innovative tech solutions and focus on ambitious business growth goals. For POLITICO Europe, this will mean that our readers can expect further ground-breaking reporting about policy, politics, and power in a year when the legislative process in Europe will be back at full speed. We are also continuously planning to innovate ways we partner with our clients via our strategic policy intelligence and media solutions. Personally, I was highly motivated by the collaborative spirit and the entrepreneurial passion that was felt around the table. A special thank you to Christin Cimander for organizing this, and to Goli Sheikholeslami and Mark Dekan for the opportunity. It was a pleasure meeting and exchanging with : Martin Michel, Geoffroy Sterin Anett Hanck Sabrina König Mariusz Wąsiński Alina Abu Marya Felix Becker Paul Thümer Robert Langenbach Florian Reinartz Moritz Minkus Birgit Santoro Christoph Eck-Schmidt Max Klopsch Martin Esters. POLITICO, BILD, Visoon Video Impact GmbH & Co. KG, Bonial France, Bonial Germany, idealo internet GmbH, Media Impact GmbH & Co. KG, The Pioneer #Sales #Growth #Business #Media #Policy #Politics #POLITICO #AxelSpringer

Unlock the strategic value of trade shows for business growth. Explore compelling statistics and insights that highlight the impact of effective event participation. #TradeShowValue #BusinessInsights #EventMarketing

Unlock the strategic value of trade shows for business growth. Explore compelling statistics and insights that highlight the impact of effective event participation. #TradeShowValue #BusinessInsights #EventMarketing

As a consulting partner at MBB Consulting Group, I’m excited to share my insights on the transforming expectations of exhibitors around traditional ROI metrics, and what this means for the future of events... 💡 ...and I'd love to hear your thoughts - what changes have you noticed in the way ROI is measured?

Unlock the strategic value of trade shows for business growth. Explore compelling statistics and insights that highlight the impact of effective event participation. #TradeShowValue #BusinessInsights #EventMarketing

Every year, Cannes Lions brings the advertising and communications industry together to celebrate the world's best work, and this year is going to be no different. From valuable insights and groundbreaking ideas to world-class networking, the week-long event has it all! If you're going to Cannes, don't forget to meet Shubham A Mishra (Co-Founder/Global CEO), Neel Pandya (CEO, EMEA & APAC), and Rishi D. (Managing Director), and learn more about how AI can augment your creative marketing. #CannesLions #PixisAI #MarketingAI

Thrilled to be heading to #OMR2024 in Hamburg this week (May 7/8th). This festival is a cornerstone for anyone immersed in the German Online Marketing scene, offering groundbreaking insights across the five key practice areas we have at #TCSInteractive - Design, Channels, Marketing, Commerce, and Data & Analytics. 🎨 Design: Can't wait to learn from Sébastien Kopp about “The Story of Veja" and discover how design and sustainability intersect to create impactful products. Also, looking forward to unlocking entertainment strategies with TikTok and Boss, blending creativity with powerful branding. 📡 Channels: Eager to delve into how XAPO Bank merges technology with marketing for stellar outcomes. Also, intrigued by strategies to forge real consumer connections in 2024 through personalisation and creativity at scale (Shopify + MailChimp). 📈 Marketing: Tim Ferriss’ participation is one of the reasons for my interest in OMR. Also, anticipating insights from Scott Galloway's "Prediction 2024". Excited to explore the impact of AI on creators like MrBeast and learn from success stories such as how Crocs and Tony's Chocolonely have reshaped their markets. 🛒 Commerce: Looking forward to sessions on eCommerce retention strategies and learning about SHEIN's innovative approach with Spryker. These insights are key for anyone looking to lead in eCommerce. 🔢 Data & Analytics: Curious about the digital transformation strategies at Mattel (DTC) and how AutoScout24 leveraged data for winning strategies in the car-classified market. These sessions promise actionable insights into data-driven decision making. I’m attending #OMR2024 to get inspired from the best and network with those who are reshaping our industry. If you’re passionate about innovation and effective strategies in digital marketing, let’s connect and share insights! Feel free to reach out or comment below what is your ONE reason to be at OMR2024? Let’s inspire each other and push the boundaries of what’s possible. #OMRFestival #Hamburg #DigitalInnovation #Deutschland #OnlineMarketing #TCS #Germany https://lnkd.in/eg_7Pxdg

We will present our research paper, "Advertising Creativity at the Crossroads: A Cross-National Comparison between Hong Kong and Türkiye's Advertising Industries," at ICORIA 2024 in Thessaloniki! Co-authored by Dr. Julie Bilby, Gul Sener, Safak Sahin, and Kara Chan, our paper provides practitioners with insights into the current state of the advertising industry and explores how advancements in AI and socioeconomic developments are influencing the future of creativity.  https://lnkd.in/d_HqFb_J

#OMR24 in Hamburg - one week later, what did I take away? A lot, because I was able to listen to so many inspiring people like Britta Behrens 💡 on conference stages or exchange ideas with them at the Bitkom side event in the FC St. Pauli von 1910 e.V. football stadium (Jenny Gruner, Marianne Stroehmann, Karin Libowitzky, Tobias Kellner, Marc Opelt and many more). Professional insights: 🔹 It's all about data and the IT systems have to work (and be accepted by users), otherwise there will be no targeted and effective customer approach, customer acquisition and increase in sales and profitability. 🔹 Marketing, like IT, is under pressure in companies. CEOs perceive it as a cost centre and do not trust it to play the role of a driver of growth or even innovation. 🔹 The alignment between marketing and IT is a huge issue and the crucial sticking point as to whether the thing will fly. The situation is similar when it comes to AI empowerment in the organisation. 🔹 Success on LinkedIn, whether with a corporate account or a personal profile, is based on authenticity and well-researched content. Business influencers and thought leaders are becoming increasingly important in order to attract the attention of decision-makers and the C-level. 🔹 AI also influences purchasing decisions in B-to-B, for example for software solutions or IT services. With this trend in mind, it is important to look at where GPT obtains its data from and what relevance it ascribes to the individual sources: 82% public web, 13% digital books, 1% Wikipedia, 4% Reddit. Reddit, Inc. is a social news aggregator on which registered users can post and offer content. GPT rates the relevance of Reddit content at 20 per cent. According to OMR editor-in-chief Roland Eisenbrand, we should ask ourselves whether our company already exists on Reddit? If not, how can we ensure that we are mentioned there... My personal learning: 🔸 To get the most out of such large events with 70,000 people, you need a lot of chutzpah, resilience and experience. Otherwise everything can quickly become too much: too many people, too much content, too many stimuli, too much noise. 🔸 The days in Hamburg didn't stress me out, 15 years at the CeBIT computer trade fair, 7 days packed with moderating panel discussions, interviews at the trade fair stands and writing for the trade fair newspaper steeled me. 🔸 Sometimes it's only in retrospect that you realise what really got you ahead in life. For me, it was CeBIT, in many ways: physical resilience, moderation, getting to C-level, up-to-date reporting. 🔸 It's also the biggest source of dopamine for me to meet new people, exchange ideas with them and learn something new. OMR satisfied my curiosity and thirst for knowledge in the best possible way. Many thanks to Felix Frank from Bitkom for the invitation and to the whole OMR-team for this really great festival.