iQuanti’s Post

Name: Strategies to Reach Customers at the Right Time
Uploaded: 2024-11-20T12:30:12.566Z
Duration: 2 min 33 s
Channel: iQuanti
Description: Vish Sastry Rachakonda, Founder and CEO of iQuanti, explores how to tackle fragmented data, harness the power of personalization, and craft tailored experiences that align with customer journeys. Ready to elevate your personalization strategy? Watch the on-demand webinar - https://bit.ly/3ClxMLV #Personalization #CustomerExperience #DigitalStrategy #DataDrivenMarketing #CustomerJourney

iQuanti

95,002 followers

Vish Sastry Rachakonda, Founder and CEO of iQuanti, explores how to tackle fragmented data, harness the power of personalization, and craft tailored experiences that align with customer journeys. Ready to elevate your personalization strategy? Watch the on-demand webinar - https://bit.ly/3ClxMLV #Personalization #CustomerExperience #DigitalStrategy #DataDrivenMarketing #CustomerJourney

Transcript

We work on campaigns. So it is like absolutely the ability to reach the right customer on the at the right channel, the right time perhaps is hugely crucial. And sometimes you know, one is of course the data gets very fragmented and it's been very difficult with digital with the wall gardens, right. So there is an experience in, you know, there may be an experience in one place that you may not know elsewhere. So I think those are the challenges that you kind of see if there is, for example, if it is. Like Delta buying a ticket to Europe, you know, you really don't know, you know, how would you read that? And I think we're looking for in the path to purchase, we're really looking at the exact time to reach the customer. So I think there is certainly a lot of opportunity there that, you know, we are kind of looking at as we are looking at like personalization. The other thing is even something very basic, let us say you search for something and you're looking at like a landing page, right, which is like very straight, it's just at that time, right? How do you reach them? A lot of times you see like, you know, and. Want to kind of fault and even but experiences will just lead to like view all cards. You're like I've typed a very specific query about cash back card or something very specific, right. So having it tailored experience there, just reaching the customer, meeting the customer where they are, they are in their journey, I think becomes critical. I mean, we've launched a product called Leap, which is around like landing pages. And primarily what we're trying to do is really look at, I mean, at this point just kind of trying to tailor experiences based on what we are searching, but in the product road map gradually bringing in 3rd party. Get done second party data to personalize experiences for them so that you actually know a lot more about them apart from what they've typed. And can you make this even zero party data to your point? Hey, if I know that you are in San Francisco, for example, or Boston, can I tailor my message kind of in some ways kind of to to address that? And then we talked about triggers, people moving, etcetera. Really like being timely to that, like, you know, ages back, even when I confront direct mail in, like, you know, in Amex, the the most the the file that worked the best. Would be like new movers. We would relentlessly go after it and and certainly that was kind of using data in a very like in a, in perhaps very clumsy way. But I think the opportunity to kind of use it exists and kind of we see this all the time in terms of the difference in how people respond dramatically differs based on where they are in their journey. And I think being able to catch the right people, people at the right time is a huge leap, you know, is hugely important.

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iQuanti’s Post

Strategies to Reach Customers at the Right Time

Transcript

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