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Develop a Strong Value Proposition and Advocate for Policy Alignment in the Biopharma Industry This is Tip #8 of the #PolicyProHealthSeries! Crafting a strong value proposition in the biopharma industry goes beyond product marketing. It involves advocating for policy reforms that align with the values and objectives of: ✅ Improving patient outcomes ✅ Advancing healthcare equity ✅ Promoting innovation By integrating policy considerations into each aspect of value proposition development, stakeholders can contribute to a more sustainable and patient-centred healthcare ecosystem. Swipe through below to learn more about developing a strong value proposition and advocating for policy alignment in the biopharma industry. ♻️ Repost to share with your network. Thank you! PS: What’s your top priority when developing a value proposition in the biopharma industry? Comment below! Anna Dé, Anna Dé - Healthcare Policy Consultancy #BiopharmaStrategist #StakeholderEngagementExpert #BiopharmaInnovation

Elevating Co-Creation in Healthcare At our PwC Annual Executive Healthcare Summit 2024, @Frédéric Clais, Country Manager at Eli Lilly and Board President at Pharma.be, shared his insights on how the healthcare industry can enhance co-creation with diverse healthcare actors. Beyond improving collaboration platforms and data-sharing systems, Frédéric explores strategies for deepening partnerships across the ecosystem to drive innovation and improve patient outcomes. Watch this brief video to learn how we can take co-creation in healthcare to the next level. Watch now: https://lnkd.in/eERbTBpX #Healthcare #Innovation #Collaboration #PwCBelgium #CoCreation

Elevating Co-Creation in Healthcare At our PwC Annual Executive Healthcare Summit 2024, @Frédéric Clais, Country Manager at Eli Lilly and Board President at Pharma.be, shared his insights on how the healthcare industry can enhance co-creation with diverse healthcare actors. Beyond improving collaboration platforms and data-sharing systems, Frédéric explores strategies for deepening partnerships across the ecosystem to drive innovation and improve patient outcomes. Watch this brief video to learn how we can take co-creation in healthcare to the next level. Watch now: https://lnkd.in/ey8q2kbT #Healthcare #Innovation #Collaboration #PwCBelgium #CoCreation

Elevating Co-Creation in Healthcare At our PwC Annual Executive Healthcare Summit 2024, @Frédéric Clais, Country Manager at Eli Lilly and Board President at Pharma.be, shared his insights on how the healthcare industry can enhance co-creation with diverse healthcare actors. Beyond improving collaboration platforms and data-sharing systems, Frédéric explores strategies for deepening partnerships across the ecosystem to drive innovation and improve patient outcomes. Watch this brief video to learn how we can take co-creation in healthcare to the next level. Watch now: https://lnkd.in/gecFv_uZ #Healthcare #Innovation #Collaboration #PwCBelgium #CoCreation

Elevating Co-Creation in Healthcare At our PwC Annual Executive Healthcare Summit 2024, @Frédéric Clais, Country Manager at Eli Lilly and Board President at Pharma.be, shared his insights on how the healthcare industry can enhance co-creation with diverse healthcare actors. Beyond improving collaboration platforms and data-sharing systems, Frédéric explores strategies for deepening partnerships across the ecosystem to drive innovation and improve patient outcomes. Watch this brief video to learn how we can take co-creation in healthcare to the next level. Watch now: https://lnkd.in/ew-_ZYDF #Healthcare #Innovation #Collaboration #PwCBelgium #CoCreation

The success of a device-enabled digital health solution hinges on a strong value proposition that justifies the costs and drives initiatives forward. While every therapy area can be enhanced by digital technology, it’s crucial to recognize that digital is only one part of the broader go-to-market strategy for pharma. As Stephen Gerrard of ViiV Healthcare highlights, digital health requires new criteria for evaluating value propositions, as traditional criteria may not apply. Learn more about building effective digital health strategies in our latest whitepaper. 👉 https://hubs.li/Q02QKdG30

"When digital transformation is done right, it's like a caterpillar turning into a butterfly, but when it is done wrong, all you have is a really fast caterpillar," says author and MIT lecturer George Westerman. A great first step to "being the butterfly" are the insights that Megan Jones and Uttama Rath share below. ⬇

Market access can be what makes or breaks a product launch. This is a great explanation of what exactly market access entails. #MarketAccess #DigitalStrategy #PharmaMarketing Megan Jones Uttama Rath

Is your pharma marketing strategy stuck in the past? It's time to evolve! In the first part of a two-part series, Uttama Rath, PhD, SVP Medical and Megan Jones , COO discuss: - How digital engagement is reshaping payer communications - Critical strategies for thriving in the new market access landscape - Why embracing digital is no longer optional, but essential Ready to transform your market access approach? 🔗 https://bit.ly/3Tzgtfh #MarketAccess #DigitalStrategy #PharmaMarketing

In a healthcare landscape where 'good enough' is no longer enough, the demand for exceptional patient support programs (PSPs) has never been higher. But how can pharma companies transcend traditional benchmarks to deliver truly transformative patient experiences? Discover how a leading pharma company, with pivotal insights from IQVIA’s experts—Adam Sohn, Melissa Connolly, and Jessica Zakar Meservey—pioneered a groundbreaking framework to not only measure but drastically improve the way patient care is perceived and delivered. This article dives deep into how we've redefined success in patient support by focusing on what truly matters to patients: trust, responsiveness, and clarity. IQVIA and large pharma have not just analyzed data; we have listened to the voices of countless patients and healthcare professionals to guide us towards unparalleled patient care excellence. Are you ready to elevate your patient services to new heights? Connect with us at IQVIA and let’s discuss how we can transform patient experiences and patient support together. #patientengagement #patientservices #patientsupportservices #customerexperience