You will apply different tactics to track metrics based on which stage of the marketing funnel you are operating in. For instance, in the awareness stage, you’ll gather audience data and develop user personas. This helps you get to know who your customers are. During the consideration stage, you will consider metrics like cost of acquisitions and click through rates. During the conversion stage, you will track and analyze sales conversion rates, average order values, and cart abandonment rates. And finally, during the loyalty phase, you’ll want to consider customer retention rate and customer lifetime value.
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