iris’ Post

Questionnaires and surveys can deliver important customer insights, but they can just as easily produce false information. How do you design a questionnaire that delivers value without turning off your customers? Following are some tips for designing a better questionnaire: 1. Sequence your questions in a logical order. A good questionnaire will take the respondent on a journey from one thought to the next. If your questions jump from topic to topic, people will lose their train of thought, increasing your chances for superficial responses. 2. Ask easy questions. People will avoid questionnaires that seem overly complex. If you must ask difficult or controversial questions, leave them to the end. Tough questions placed too early in a questionnaire will put people off before they get started. 3. Watch the length. Making a questionnaire too long will also turn people off. If respondents complain about the length, look for the least important questions and eliminate them. 4. Make sure every question has a purpose. People don't want to waste their time and you don't want to annoy your customers. Respect their time by sticking to what's important. 5. Pre-test your questionnaire. If possible, give it to a small sample of people before beginning the actual survey. This will give you a chance to gauge reactions and make changes before officially rolling it. 6. Be precise with your questions. A question like, “How often did you go out to eat last year,” raises further questions in your customer's mind such as… “Does that include fast food?” “Does that include catered meals at parties?” “Does that include take-out food?” And so forth. As a consequence, your results may be inaccurate. 7. Phrase “sensitive” questions carefully. Questions about income, age, or family can be sensitive topics for some people and should be treated with respect. It's better to make a question optional and receive a “don't know” or “refused” response than to receive a “false” one that may skew your results. 8. Assure confidentiality. You can often gain people's confidence by guaranteeing confidentiality. Let them know their identify will not be shared beyond this survey. You can also give people the option of responding anonymously, although this may limit some of your demographic analysis. 9. Offer a reward. Even something as simple as entering their name into a draw for a prize can significantly increase response rates. 10. Expect false answers. Be aware that all things being equal: - You'll get a yes answer more often than you'll get a no. - People often portray themselves as they'd like to be, rather than as they are. - People will often give you the answers they think you'd like to hear. - People tend to overplay the positive and underplay the negative. For example, if you ask people how many times they have driven while impaired, the answers will likely be under reported, but if you ask them how regularly they exercise, the answers will likely be over reported.

Discover 5 key strategies for designing effective professional surveys to improve response rates, gather meaningful data, and make informed decisions. Learn how to craft clear questions, optimize survey length, and enhance participant engagement for better insights. To know more: https://lnkd.in/gGM7-jbx #marketresearch #survey #paidsurvey #insights #earnmoney #B2B

𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐈𝐬 𝐔𝐬𝐞𝐥𝐞𝐬𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐓𝐡𝐞𝐬𝐞 𝟕 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Your market research might be well-intentioned, but guesswork is the same as guesswork if you're not delving into the right areas. Without these seven critical insights, you're just scratching the surface. 𝟏) 𝐀𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬 𝐎𝐯𝐞𝐫 𝐅𝐚𝐜𝐭𝐬 You think you know your customer, but are you basing it on assumptions? Issue: "Our target customer needs this feature!" But have you confirmed that, or is it just a hunch? ↳ Utilize qualitative data from genuine conversations, not just surveys or figures. 𝟐) 𝐒𝐮𝐫𝐟𝐚𝐜𝐞-𝐋𝐞𝐯𝐞𝐥 𝐏𝐚𝐢𝐧 𝐏𝐨𝐢𝐧𝐭𝐬  Do you understand what truly frustrates your users? Concentrating on obvious complaints while neglecting the underlying problems. ↳ Probe deeper into the 'why' behind the issues. Conduct user interviews and shadowing to uncover concealed frustrations. 𝟑) 𝐎𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐁𝐮𝐲𝐞𝐫 𝐌𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 What drives your customer actually to make a purchase? Assuming price or features are the determining factors when the true incentive might be convenience or time savings. ↳ Discover emotional triggers by posing open-ended questions such as, “What prompted you to make the purchase?” 𝟒) 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐓𝐨𝐨 𝐁𝐫𝐨𝐚𝐝𝐥𝐲 Your market is “everyone,” but is it really? Issue: Treating all customers the same, resulting in generic messaging and a diluted product strategy. ↳ Narrow down your segment to micro-audiences—Personalize messaging based on their specific context. 𝟓) 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬 Are you adjusting to market shifts or just going through the motions? Sticking with outdated data without considering new competitors or evolving customer needs. ↳ Regularly revisit your research. Understand that yesterday’s data won’t address tomorrow’s issues. 𝟔) 𝐅𝐞𝐚𝐭𝐮𝐫𝐞 𝐎𝐛𝐬𝐞𝐬𝐬𝐢𝐨𝐧 Are you over-focused on features instead of solutions? Building what you believe is important, rather than what customers value. ↳ Align your roadmap with what directly addresses their pain points. Map features to customer outcomes. 𝟕) 𝐏𝐨𝐬𝐭-𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐒𝐢𝐥𝐞𝐧𝐜𝐞 Do you know why customers stay with you after the sale? Neglecting post-sale behavior means missing out on insights that could minimize churn. ↳ Follow up. Conduct post-purchase interviews and identify what makes them stay—or leave. "Don’t build what you think is right. Build what the customer can’t live without." If this resonates, repost to your network ♻️ and follow Ravi Bheesetty #Product #ProductManagement #ProductStrategy #GoToMarket #Innovation #Startup #Founders

What have you done with your NPS ? Most companies interview clients, benchmark their satisfaction, analyze NPS… Yet, too few generate actionable so what's from these findings. It’s good to measure, it’s even better to do something with it for your clients Hereby a few low hanging opportunities when reading through any company’s NPS report: 1. Delta between periods is more important that absolute score: how is your transformation roadmap aligned with what customers say is most critical to them ?  Do you as a company actually challenge your priorities in light of your NPS ? 2. Freeze communications for selected audience when NPS is very low, when they have introduced a complaint, or when you as a service provider have just failed to fulfill their needs. Communication freeze should be a default setting of your strategy. Too few companies take this priority seriously 3. Leverage NPS score as a segmentation criteria, or at least as coherent target groups.  Your strongest promoters ? facilitate their sharing experience on social media Unsatisfied customers related to pricing policy ? Offer them a low price guarantee... you can invent a journey for each specific unsatisfaction rationale More granular information can be found in Griva, A. (2022), “I can get no e-satisfaction”. What analytics say? Evidence using satisfaction data from e-commerce, Journal of Retailing and Consumer Services. A short version can also be found in this year’s excellent Livre blanc CCM 2024_2025

Importance Of Market Research For Companies Market research plays a crucial role in achieving high levels of customer satisfaction, reducing customer churn, and improving sales for companies and businesses. Here are some key reasons why market research is essential: - Gains Valuable Information: Market research provides valuable insights into existing and new products, enabling businesses to adjust their marketing strategies effectively. - Forecasts: By understanding the needs of their target audience, brands can forecast sales and production requirements. Market research also helps in determining optimal inventory levels. - Customer-Centric: Market research aids businesses in comprehending their customers' needs and preferences. Understanding and meeting customer needs is fundamental to developing products and services that resonate with the target audience. In conclusion, market research is a powerful tool that empowers companies to make data-driven decisions, tailor their offerings to meet customer expectations, and stay ahead in today's competitive business landscape. Read more - https://lnkd.in/gBXMfn_n #MarketResearch #CustomerSatisfaction #BusinessInsights

Gain In-Depth Feedback with Post-Review Surveys! 💬 Want to turn every review into actionable insights? Our latest blog shows you how post-review surveys can do just that! 🔍 Uncover the reasons behind returns and complaints, helping you to address issues proactively, reducing the rate of returns and improving overall satisfaction 💡 Gain insights into emerging customer needs, preferences, and trends, allowing you to adapt quickly to market changes These surveys are a game-changer for anyone looking to take their eCommerce strategy to the next level. Don’t just collect reviews, transform them into powerful data that drives success 💪 Ready to elevate your business? Check out the full blog now 🔗 https://lnkd.in/e2S9NEGz #feedback #ecommerce #surveys #reviews #data

Surveys test and validate hypotheses by producing data. But data alone is only useful if you understand what it really means for your business. You get the true insights by thoroughly analyzing the data and making actionable recommendations. In our latest article, we explore the benefits of B2B survey insights and how to get them: https://lnkd.in/gwG_uN2M

The role of a Customer Insights Analyst is crucial for organizations seeking to make informed, data-driven decisions that improve customer experiences and drive business growth. This position involves gathering, analyzing, and interpreting customer data to reveal key insights about behavior, preferences, and trends. These insights help businesses optimize marketing strategies, enhance product offerings, and ultimately, improve customer satisfaction and retention. Customer Insights Analysts work closely with cross-functional teams to align customer data with business goals, often using advanced analytics tools to create actionable recommendations. They develop customer segmentation models, identify opportunities for targeted marketing, and track customer journeys to highlight pain points and opportunities for improvement. Additionally, they play a strategic role by presenting findings to executives and stakeholders, ensuring that the company adopts a customer-centric approach across all levels of operation In industries like retail, finance, and technology, Customer Insights Analysts are invaluable in shaping customer loyalty programs, refining product designs, and enhancing overall user experiences. Their ability to predict future behaviors and uncover hidden trends provides businesses with a competitive advantage by anticipating market shifts and tailoring strategies to meet customer demands #CustomerInsights #CustomerCentricity #BusinessGrowth

part2 The Importance of Market Research in Today's Competitive Landscape •••••••••••••••••••••••••••••••••••••••••••••••• 5. Enhancing Customer Satisfaction and Loyalty Understanding customer experiences and satisfaction levels is key to building long-term relationships and fostering loyalty. Market research provides insights into customer pain points and areas for improvement, helping businesses enhance their offerings and customer service. Example: A service provider can use customer satisfaction surveys to gather feedback on service quality. By addressing common complaints and improving service delivery, the provider can increase customer satisfaction and retention rates. 6. Informing Marketing Strategies and Campaigns Effective marketing requires a deep understanding of the target audience and the competitive landscape. Market research informs marketing strategies by providing data on consumer behavior, market trends, and the effectiveness of different marketing channels. Example: A company planning a new advertising campaign can use market research to identify the most effective channels and messaging. By targeting the right audience with tailored content, the campaign is more likely to achieve its objectives. Conclusion In today’s competitive landscape, market research is essential for making informed decisions, identifying opportunities, and staying ahead of the competition. By understanding consumer needs, tracking industry trends, and mitigating risks, businesses can develop effective strategies that drive growth and innovation. Investing in market research not only enhances customer satisfaction and loyalty but also equips businesses with the insights needed to navigate a complex and dynamic market environment. In a world where information is power, market research is a critical tool for achieving sustained success. #linkedinpost #fyp #research #marketresearch

🌟 How about getting detailed #insights into customers' purchasing patterns? 🌟 Understanding and adapting to customer behavior is key to success in the retail industry. Here's a case study that reveals how innovative tools like loyalty dashboards can boost your #MarketingStrategy and enhance customer experiences. 🛒💡 🌟 Success Story: A global group of petrochemical and energy companies with operations in over 70 countries was looking to update their loyalty dashboards for the UK market due to limited visibility of their loyalty programs. Prescience Decision Solutions delivered new dashboards for the UK market that offer end-to-end visibility and allow them to track everything: 🚶 Number of visits 📝 Count of registrations for the loyalty program 📈 Customers that have responded to campaigns throughout the year 🆕 New registered versus transacted loyalty customers 📅 Active customers per month 🎯 Customer activity after signing up for the loyalty program 🔄 Number of loyalty transactions 🔍 And more These insights into customer purchasing patterns now allow the team to tailor new, effective programs specifically designed for their local market. 🎯 📊 Results: Leveraging this data, they now run targeted campaigns on typically quieter days to balance the flow of visits and elevate the overall customer experience. ✅ Interested in knowing how they achieved these remarkable results? Check out the full case study here for a deep dive into the process, technology, strategies, and outcomes: https://lnkd.in/geuG-wrs. #CustomerLoyalty #DataDrivenMarketing #RetailInnovation #BusinessStrategy #CustomerExperience #LoyaltyPrograms #DigitalTransformation #MarketingStrategy #UKBusinesses #AnalyticsInAction #powerbi