Isaac Gross’ Post

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Amazon PPC Management | CEO and Founder of IG PPC

What's the most you've ever spent on a single keyword on Amazon in one day? Competitive categories on Amazon are not for the faint of heart. Just a few days ago, we spent over $8,500 on one keyword in a single day! As you can see, the ACoS isn't too pretty at the moment (though we anticipate improvement as there's a 2-day lag and 7-day attributed sales have yet to kick in). But our eyes are on the grand prize: ranking on a highly competitive keyword. It requires a great deal of experience and confidence to spend such a significant amount with conviction. We monitor campaigns as these multiple times a day to make sure that we are showing up on the top position that we are aiming for.

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Muhammad Saad Moon

I help Amazon brands & agencies generate a 30% revenue boost in 60 days through targeted Ad Optimizations | $100M+ Sales For Amazon Brands | Worked With 20+ Brands | Founder @ Click Ignitor & COO @ Beyond Coders

9mo

Every penny is worth it if the end goal is to achieve the top spot organically as well as on ad placement.

Jon Ellis

Amazon Ads Specialist | Retail Media | UK, EU & US Marketplaces | Building & Scaling brands on Amazon

9mo

100% agree Isaac Gross. You have to take big risks like this to reap the rewards in the long run! What is the average consideration period for the product(s) you’re selling here?

Mir Waleed

Grow Your Amazon Sales So Fast, You’ll Need a Bigger Warehouse | $10M+ in Sales Generated | Amazon Ads Expert | CEO, Scale Fortune

9mo

In a single day wow! Must be competitive

Caitlin Hadley

Sell Smarter, Not Harder | SmartScout

9mo

Focus on RETURN on investment (vs return on INVESTMENT) can be profit-changing

Abe Neuman

Sales Director at ArtCreativity

9mo

Solar eclipse related keyword?

Aron Lev

Ecommerce CMO | More DTC Sales | The Ecommerce Adventurer | Bringing Passion & Trust To Ecommerce |💡 Lighting up websites!

9mo

Such a high cpc for a cheap product 😳🤯

Mehwish Ismail

Your Amazon PPC & CVR Strategist | I help your Brands Boost their revenue 3X | Expert in Amazon Marketing, Growth, and PPC Optimization 📈

9mo

Woah $8500 is such an impressive investment in only one keyword Isaac Gross

Sam Cassidy

Co-Founder @ PPC Storm | Helping Amazon Agencies & Freelancers Scale

9mo

Not a terrible ACoS for being super aggressive on a ranking keyword! Especially when as you mentioned there's still the delayed attribution to kick in. Would love to hear some insight on how this has effected organic ranking in the short term since implementing :)

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Faizan Anwer

Performance Marketer | Driving ROI with Data-Driven Strategies and Innovative Campaigns | SMM | PPC | Meta Ads | Google Ads & more

8mo

Impressive spending! How do you balance the risk of high spending with the potential rewards of ranking on a competitive keyword?

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Abdullah Bin Shayan

Certified Amazon PPC Strategist | Scaling 6 & 7 figure Amazon Brands Through Effective PPC Management & Detail Page Strategies

9mo

Impressive dedication to competitive keyword ranking! Your strategic approach, coupled with meticulous monitoring, showcases a commitment to success in challenging Amazon landscapes. Keep pushing towards your goal with confidence!

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