What's the most you've ever spent on a single keyword on Amazon in one day? Competitive categories on Amazon are not for the faint of heart. Just a few days ago, we spent over $8,500 on one keyword in a single day! As you can see, the ACoS isn't too pretty at the moment (though we anticipate improvement as there's a 2-day lag and 7-day attributed sales have yet to kick in). But our eyes are on the grand prize: ranking on a highly competitive keyword. It requires a great deal of experience and confidence to spend such a significant amount with conviction. We monitor campaigns as these multiple times a day to make sure that we are showing up on the top position that we are aiming for.
100% agree Isaac Gross. You have to take big risks like this to reap the rewards in the long run! What is the average consideration period for the product(s) you’re selling here?
In a single day wow! Must be competitive
Focus on RETURN on investment (vs return on INVESTMENT) can be profit-changing
Solar eclipse related keyword?
Such a high cpc for a cheap product 😳🤯
Woah $8500 is such an impressive investment in only one keyword Isaac Gross
Not a terrible ACoS for being super aggressive on a ranking keyword! Especially when as you mentioned there's still the delayed attribution to kick in. Would love to hear some insight on how this has effected organic ranking in the short term since implementing :)
Impressive spending! How do you balance the risk of high spending with the potential rewards of ranking on a competitive keyword?
Impressive dedication to competitive keyword ranking! Your strategic approach, coupled with meticulous monitoring, showcases a commitment to success in challenging Amazon landscapes. Keep pushing towards your goal with confidence!
I help Amazon brands & agencies generate a 30% revenue boost in 60 days through targeted Ad Optimizations | $100M+ Sales For Amazon Brands | Worked With 20+ Brands | Founder @ Click Ignitor & COO @ Beyond Coders
9moEvery penny is worth it if the end goal is to achieve the top spot organically as well as on ad placement.