Ishu Lamba’s Post

Festivals: The Economic Powerhouses You Need to Know When we think of festivals, we often focus on the cultural significance, but did you know they're also a major boost to the economy? Here are the ways festivals like Kolkata's Durga Puja and Mumbai's Ganesh Chaturthi fuel economic growth: 🔴 Retail Frenzy: Shopping sprees pump life into local businesses, benefiting small and big enterprises alike. 🟠 Tourism Boom: Festivals draw visitors from around the world, filling hotels, restaurants, and transport systems. 🟡 Job Creation: Seasonal employment surges, from setting up pandals to managing events, hiring thousands of workers. 🟢 Government Earnings: Increased retail and hospitality activities fill government coffers through taxes. 🔵 Cultural Goldmine: Festivals put cities on the map, attracting international attention and recognition. ⚫ Community Impact: Festivals bring joy, culture, and community together, injecting energy into the economy long after celebrations end. Next time you're celebrating a festival, remember the significant economic impact it has on local communities! #Festivals #EconomicGrowth #CulturalSignificance #Tourism #JobCreation #CommunityImpact

𝐍𝐚𝐯𝐫𝐚𝐭𝐫𝐢, a festival of ‘𝐧𝐢𝐧𝐞 𝐧𝐢𝐠𝐡𝐭𝐬’, starts today and is celebrated across India in honour of Goddess Durga. With India’s rich and diverse culture, each region has its unique way of celebrating Navratri. 🎎🌈 During this time, we honour the divine energy of 𝒔𝒕𝒓𝒆𝒏𝒈𝒕𝒉 and 𝒓𝒆𝒔𝒊𝒍𝒊𝒆𝒏𝒄𝒆 through cultural events and dances. 🙏🏻 While in Goa and Maharashtra, it is honoured as the ‘𝐒𝐡𝐚𝐫𝐝𝐚 𝐍𝐚𝐯𝐫𝐚𝐭𝐫𝐢’. In West Bengal, Assam and Odisha it is celebrated as ‘𝐃𝐮𝐫𝐠𝐚 𝐏𝐮𝐣𝐚’. The names and the form may be different. But the 𝒔𝒑𝒊𝒓𝒊𝒕 of this festival remains the same! ✨ These 9 𝐝𝐚𝐲𝐬 of Navratri are also associated with 9 𝐜𝐨𝐥𝐨𝐮𝐫𝐬, symbolized by wearing a different one each day. Each of these colours represents a trait or quality that, if possessed and harnessed in its true form, can work toward the betterment of all spheres of our lives.🌟✅ As we celebrate Navratri, 𝘦𝘢𝘤𝘩 𝘥𝘢𝘺, 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘵𝘰𝘥𝘢𝘺, We’ll discuss how each colour plays a significant role in our lives and help us navigate the challenges through the qualities it resonates with. 𝐃𝐚𝐲 1 𝐨𝐟 𝐍𝐚𝐯𝐫𝐚𝐭𝐫𝐢 - 𝒀𝒆𝒍𝒍𝒐𝒘 The colour Yellow resonates with 𝘑𝘰𝘺, 𝘌𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘮 & 𝘌𝘯𝘦𝘳𝘨𝘺. 🌕 Have you ever wondered why we’re naturally drawn to certain pursuits over others? And the way each of us approaches things is different. It’s the ‘𝒋𝒐𝒚’ that we experience from doing what we love that many of us crave. The ‘𝐞𝐧𝐞𝐫𝐠𝐲’ 𝒂𝒏𝒅 ‘𝐞𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐦‘ we all imbibe vary based on our personalities. 😍 Even as we embrace different ‘Personas’, The colour yellow reflects how harnessing ‘𝘫𝘰𝘺’, ‘𝘦𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘮’ 𝘢𝘯𝘥 ‘𝘦𝘯𝘦𝘳𝘨𝘺’ can lead to positive change in our lives. 💖 Allowing us to bring out the best in ourselves while perceiving things differently. Yellow is also believed to attract the optimism and clarity that we need: ➡️ 𝑾𝒉𝒊𝒍𝒆 𝒔𝒕𝒂𝒓𝒕𝒊𝒏𝒈 𝒂 𝒏𝒆𝒘 𝒋𝒐𝒃, ➡️ 𝑻𝒂𝒌𝒊𝒏𝒈 𝒂𝒏 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏, ➡️ 𝑾𝒐𝒓𝒌𝒊𝒏𝒈 𝒐𝒏 𝒂𝒏 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝒐𝒓 𝒂𝒔𝒔𝒊𝒈𝒏𝒎𝒆𝒏𝒕, ➡️ 𝑶𝑹, 𝐞𝒎𝒃𝒓𝒂𝒄𝒊𝒏𝒈 𝒏𝒆𝒘 𝒃𝒆𝒈𝒊𝒏𝒏𝒊𝒏𝒈𝒔! These traits can make us a go-getters! Are you harnessing your ‘Yellow’ to improve your personal and professional lives? 💛 Let it reflect in the comment section below—

Durga Puja isn’t just a festival in West Bengal, it’s a massive economic driver that significantly impacts the state’s economy. Here’s a look at the incredible numbers that showcase how this annual celebration fuels growth and opportunities across sectors: Economic Contribution: Durga Puja generates a staggering $5 billion for West Bengal’s economy, accounting for nearly 2.6% of the state’s GDP! From small businesses to large corporations, almost every sector sees a boost during this time. Retail & Fashion: An estimated $1.5 billion is spent on apparel and accessories alone, as people purchase new outfits to celebrate the festivities. Retail stores, brands, and local artisans benefit hugely from this surge. Food & Hospitality: Restaurants, cafes, and food stalls witness an approximate 30% increase in revenue, contributing around $1 billion in food-related sales as both locals and tourists indulge in the culinary richness of the region. Tourism: With over 10 million tourists visiting West Bengal during Durga Puja, the tourism sector experiences a substantial uplift, generating approximately $500 million. This boost supports hotels, transportation, and other allied services. Entertainment & Media: Traditional pandal hopping and cultural events spark a vibrant entertainment scene, contributing over $200 million to the media, advertising, and entertainment industries. Durga Puja isn’t only about tradition and celebration—it’s a powerful economic phenomenon that creates jobs, boosts local businesses, and fuels growth across the state. As we celebrate this grand festival, let's recognize its vital role in West Bengal's economic tapestry! On a different note, despite all the challenges we face in Kolkata, every Bengali feels a deep longing to return home during Durga Puja.

That's why Kolkata’s Durga Puja is more than just a festival - In response to the recent animal fat controversy over Tirupati laddus, Sreebhumi recreated the Tirupati temple, invited their cooks, and announced they would distribute one lakh pure ghee laddus as prasad to restore faith and tradition in the hearts of devotees. Durga Puja is not just about devotion—it’s an economic force. While we think twice before investing in real estate, Kolkata's pandals, worth over ₹20 crores, are built for just a 10-day celebration. Liquor sales alone during Durga Puja cross a staggering ₹700 crores. Football legend Ronaldinho was invited to inaugurate the festival, with ₹8 crores spent just for his presence, highlighting the global attraction of Kolkata’s Durga Puja. Corporates make the most of the celebration too, spending ₹500 to ₹1000 crores on advertising, with banners lighting up the entire city. The total business during Durga Puja reaches an astounding ₹70,000 to ₹1,00,000 crores, surpassing the GDP of countries like Maldives and Bhutan. But it’s not just about business. The festival provides employment to 2-3 lakh people for up to six months, contributing nearly 15% to West Bengal’s GDP. The excitement is so immense that it’s common to see lines stretching 2 to 3 kilometers outside the pandals. Durga Puja is not just a festival—it’s a vibrant mix of art, culture, and economy that fuels an entire state and leaves a lasting mark on the world. #durgapuja #economy #kolkata

🟠 Indian festivals give a major boost to the economy by encouraging consumer spending and supporting various businesses. As Ganesh Chaturthi began on Saturday, the famous GSB Seva Mandal Ganpati, also known as the "richest Ganpati," is adorned with 66 kg of gold and 325 kg of silver. The festival, from September 7 to 11, has an insurance cover worth ₹400.58 crore! The GSB Seva Mandal in Matunga is renowned for its gold-jeweled Lord Ganesha. 🟠 Ganesh Chaturthi alone brings an economic boost of ₹25,000 crore, with major expenses on pandals, decorations, rituals, and merchandise. The market for Ganesh idols alone is expected to exceed ₹500 crore. The festival, once a private family event, has grown into a major public celebration, showing India's cultural transformation. It's celebrated widely, especially in Maharashtra, with grand pandals, processions, and rituals for Lord Ganesha, the remover of obstacles. 🟠 The economic impact includes contributions from idol sales, flowers, sweets, catering, and local tourism. Festivals like Navratri, Dussehra, and Diwali further uplift the economy with increased trade, tourism, and retail sales. #Narendramodi #bjp #Festivals #economy #sales

Ganapathi Bappa Moriya! 🙏 When Bal Gangadhar Tilak ji initiated Ganesh Chaturthi celebrations, it was with the purpose of uniting communities for a greater cause. Decades later, that vision continues to bring us together for collective good, it’s nice to see this! And there’s room to take it further. Every year, our beautiful celebrations also generate tons of flower waste, Prasad, and other unregulated waste at Pandals. Instead of letting these offerings clog drains, why not recycle them into compost and return them to the farmers to enrich the soil? 🌸🌱 Phool.co and many others are doing this actively. In our community, we’ve been driving efforts to reduce plastic use and promote sustainable waste management during Ganesh Chaturthi. This isn’t just a temporary change—it’s a shift we are instilling in future generations - “Prarthna, Jap, Satvik aur Satat Soch!” Lord Ganesha symbolizes wisdom, and now it’s on us to celebrate him with eco-consciousness and respect. How can we make this Ganesh Chaturthi even greener and more sustainable? 💚 #EcoFriendlyGaneshChaturthi #GanapatiBappaMoriya #Sustainability #GreenFestivals

Most people ignore the BTS of Indian festivals. As a Gujarati, I have grown up celebrating Navratri and this year as I return from playing it, I can’t imagine the money spent on Garba or even Durga Puja in places like Kolkata. While most of us are caught up in the fun and celebration, there's another side of the festival that often goes unnoticed - the numbers. This is what you should know about them:  —> Kolkata's Durga Puja generates an economic impact of around ₹32,000 crore annually. It contributes to the local economy, influencing industries like textiles, jewelry, handicrafts, real estate, food and beverage and much more. —> Small businesses grow the most during this time. Local artisans, idol makers and vendors see a revenue surge of 30-40%. Street food vendors make up to 50% of their yearly income in just 10 days, while the Puja pandals themselves cost anywhere between ₹50 lakh to ₹5 crore. —> The festive spending in Kolkata is estimated to cross ₹10,000 crore each year. Fashion and retail brands see a 60-80% hike in sales, as shopping for new clothes and gifts is an integral part of the celebration. For many, Durga Puja is the year’s biggest splurge. Durga Puja isn’t just a Kolkata affair anymore. NRI communities and pandals across the globe participate in the festivities, contributing to cross-border spending. This cultural export is very important to keep the financial ties strong between India and abroad. Where do you spend the most during the festival season? #festival #finances

#Jagaddhatri_Puja is regarded as one of the most important Hindu festivals. The celebration is most common in the Indian state of #West_Bengal, in cities like #KrishnaNagar & #Chandannagar, as well as all across Hooghly, Nadia, and Kolkata. Most Bengali Hindus regard it as a very significant cultural and religious event. Dominant effects are observed in local markets, economy, and business activities during the time of observance of the festival especially in areas where it is celebrated to a larger scale. #Impact_of_Jagaddhatri_Puja_on_the_Market in West Bengal Increased Consumption and Retail Activity: Jagaddhatri Puja leads to a surge in consumer spending. This is particularly evident in: #Retail_Shopping: People buy a wide range of items, including new clothes, jewelry, decorations, and puja-related materials (idols, flowers, fruits, sweets, incense, etc.). Festive Foods: The demand for sweets like mithai (traditional Bengali sweets) and other local delicacies peaks. Vendors selling food items, especially sweets and street food, see significant business growth during this time. #Economic Boost to Local Markets: Craftsmanship & Decoration: The crafting of Jagaddhatri idols, pandal decorations, and other ceremonial materials provides a boost to the local artisan and small business economy. Many small-scale artisans and craftsmen rely on the festival to make a substantial portion of their annual #income, Pandals and Lighting. #Tourism Surge: Areas like KrishnaNagar, which are famous for their grand celebrations, attract tourists. This leads to increased demand for accommodation, local transportation, and food services. Hotel and Restaurant Business: Hotels, restaurants, and eateries see a marked increase in business due to visitors coming to view the puja celebrations and partake in festivities. #Transportation and Logistics: The festive period leads to increased movement of people. Local transport systems, including buses, taxis, and auto-rickshaws, witness high demand. Additionally, the increased flow of goods, especially from neighboring regions to meet festival demand, impacts the logistics and transportation sectors. #Advertising and Media & Branding and Promotions: Businesses capitalize on the festival spirit by launching special discounts and promotional campaigns tailored to the festival. Advertisements on television, radio, and social media platforms also spike, especially by businesses aiming to attract customers for the festive season. #Job_Creation:Temporary Employment: During the festival, there is an increase in temporary job opportunities. Workers are employed in areas such as decoration, food sales, pandal construction, and transportation. Artisan #Employment: Local artisans who make idols, decorations, and other materials necessary for the festival experience increased demand, helping them generate income. This festive period brings substantial revenue to various sectors, providing a economic lift to the state’s economy.

#regionalmarketing #ruralmarketing #seasonalmarketing #festivalsmarketing in #india ! In the mid of the month of #april or the month of #baisakh as per #bharat calendar, most of the #socioculturalregion in India have their own festivals rooted long & deep into the traditions. From urban and upper-classes pov, the celebrations aren't big. Nevertheless, these festivals are less of glamour, but are seriously close to the hearts of the masses, particularly in the #smalltownindia and #ruralindia and are ingrained in the #sociocultural fabric of the country, per each region. As per my understanding, people are emotionally connected with these festivals. For a concentrated period of 2-3 days, masses are on an emotional high. I find it odd therefore, that the brands/categories that have large market in small-towns, in villages and that have traditional mindsets as their TG and are brand & positioning wise rooted into the rusticity, are not active in terms of #salesandmarketing /#salespromotions & #customerengagement ! Particularly when, with some strategic thinking and smart planning, the brands can reach and actually look at actual business, across the country, regions within a concentrated period of time.

I still remember the first time I watched Diljit Dosanjh perform in Ludhiana's Cultural Fair. His energy was electric, but what really struck me was how effortlessly he embraced his Punjabi roots. The way he spoke, dressed, and connected with the crowd; it was like he was at home. Home called 'INDIA' 🇮🇳🇮🇳 He didn’t try to tone it down or adapt for a broader audience; he simply stayed true to himself, and that made him shine even brighter. Here’s the thing, "people are naturally drawn to authenticity." When you embrace who you are, others feel it and want to connect. Diljit’s strong attachment to his roots doesn’t limit him but makes him relatable and approachable. Now what is it to learn in all this? From my perspective, If you want to build a personal brand that lasts, don’t let go of what makes you unique. Embrace where you come from and bring it into everything you do. That’s how you create a brand that’s not only memorable but real. People don’t connect with perfection; they connect with honesty. #diljitdosanjh #goat #humble #performance #personalbranding