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VP Global Customer Engagement @ HUGO BOSS | Pioneering CRM, Loyalty, Customer Marketing and Metaverse / Web3 to foster brand fandoms
𝐇𝐔𝐆𝐎 𝐁𝐎𝐒𝐒 𝐗𝐏: 𝐀 𝐍𝐞𝐰 𝐃𝐢𝐦𝐞𝐧𝐬𝐢𝐨𝐧 𝐨𝐟 𝐌𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩 Proud of launching HUGO BOSS XP today in UK. 🇬🇧🚀 This is our first step in a multiyear roadmap, working with talented and passionate teams, and best-in-class partners. What makes this “MVP” so special? 1. Leverages blockchain to streamline digital collectibles distribution and open doors to new exciting use cases. 2. Blends traditional loyalty with new components into one program. Members get everything: Status and exclusive benefits but also BOSS XP and HUGO XP tokens (NFTs) to unlock even more tailored to their specific behaviors and preferences. 3. Provides a platform to boost both brands, BOSS and HUGO in their own ways. 4. Enables new omnichannel journeys with the HUGO BOSS app as the epicenter of a connected ecosystem: check-in at our stores with the app and unlock special products and money-can’t-buy experiences. 5. Onboards our brand partners, to enable experiences only they can bring to life for members. 6. Delivers new customer data to our in-house clienteling platform to enhance personalization and serve our members better than ever in stores. 7. Includes token-gated rewards with a wide offering: special products, experiences, digital wearables, and of course the best deals for our members. It won’t be perfect, a lot to improve and a lot more to come for our members! We couldn’t have done it without you Jan Philipp Wintjes. Thanks for trusting, guiding and pushing us! 🙏🏼 Learn more here: https://lnkd.in/duGXNvPW #loyaltyprograms #loyalty #web3
Thanks to you and our amazing teams Meike Schemionek, Janina Stockmann, Gesa Gerber, Dhruvin Shah, Liene Mihalova, Henrik Bauer, Anthony Mahon, Dominik Salzer, Jan Philipp Wintjes, Eduard Spitz, Nadia Kokni, Aurélie Paul-Skiba, Felix Lück, Benjamin Brede, Tim Lyons, Laura Kristin Kraus, Lee Broomhead, Joerg Horcher, Taranjit Goodwin and so many more involved! 🙏🏼🚀
Great! UK only right now? When Germany?
Abdo ENNOUHI this is how brands can leverage blockchain and web3 technologies
Exciting times!
Congrats 👏 This sounds simply amazing. It's fantastic to see how a top brand like #HUGOBOSS is integrating exciting new Web3 technologies to generate true added value for their customers. Leveraging blockchain for digital collectibles and blending traditional loyalty with new components truly sets a new standard in customer experience and personalization. Can't wait to see how it evolves! This makes any Web3 enthusiast's heart beat faster. 😄💙
Use case 1 it would be exciting to repurpose that blockchain network to crowdsource designs, and then pay the original designer if a design makes it to production, customer loyalty apps/platforms can be used to collect design ideas from users wonder why nobody does it. With blockchain behind the hugoXP it's possibly opens the door to prope bidirectional communicating loyalty app
😱 Welcome to the Boss Experience !
Amazing achievement Carlos Z. to you and the team! I recall our first Zoom meeting when you just started in the role and you were looking to build the team out and shared with me some of your Vision :) And look at how well the journey has taken you so far! Really developing Loyalty 4.0 (or is it 5.0 in Corporate slang?) and taking it (and the industry) to the next level!
VP Global Customer Engagement @ HUGO BOSS | Pioneering CRM, Loyalty, Customer Marketing and Metaverse / Web3 to foster brand fandoms
7mo… and special thanks to great companies that supported us during this journey in the last year: Ward de Kruiff and EPAM Systems team for evolving the concept and helping us bringing it to life as a true partner. Ben Lunt and Media.Monks team for getting this started fuelled by creativity. Philip Shelper, Certified Loyalty Expert™ and Loyalty & Reward Co team for bringing an additional expert view on a complex program to help shaping key decisions. Philipp Weiling and Polygon Labs team for your guidance and support.