Outcomes aren’t the end—they’re dynamic touchpoints driving impact at every stage of the ad lifecycle. Don’t miss iSpot's Adam Waszczak, PhD tomorrow at 10 AM at Advertising Research Foundation (ARF)’s Marketing Analytics Accelerator in NYC, where he'll dive into delivering attribution at scale for rapid lift measurement. Register today: https://lnkd.in/euaCBz4q
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In a world overflowing with data, cutting through the noise to find meaning will transform your paid media strategy. That’s where causal attribution steps in – it’s not just about crunching numbers, but understanding why things happen the way they do. Fahmi Mohammed, our Director of Performance Media teamed up with Rajeev Aravindakshan Nair, Co-Founder of Lifesight, to dive deep into the power of causal attribution. It’s not enough to let random data variables drive decision-making—true impact comes from uncovering the relationships behind the data. Gone are the days of vague reports, now it’s about measuring incremental revenue and seeing the real impact of every decision you make—whether it’s in the past, present, or future. Watch now 👇
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Media Planner | Buyer l Public relations | Communications l Strategist | Business development
Here excited to kick off a new week in the dynamic world of media! Looking forward to collaborating with clients, analyzing data, and crafting innovative strategies to drive impactful campaigns. Let's make this March a successful one together! #MediaPlanning #mediabuying #marketingstrategy
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In a world overflowing with data, cutting through the noise to find meaning will transform your paid media strategy. That’s where causal attribution steps in – it’s not just about crunching numbers, but understanding why things happen the way they do. Fahmi Mohammed, our Director of Performance Media teamed up with Rajeev Aravindakshan Nair, Co-Founder of Lifesight, to dive deep into the power of causal attribution. It’s not enough to let random data variables drive decision-making—true impact comes from uncovering the relationships behind the data. Gone are the days of vague reports, now it’s about measuring incremental revenue and seeing the real impact of every decision you make—whether it’s in the past, present, or future. Watch now 👇
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Enabling privacy-first marketing measurement that growing brands can trust 🚀 | Co-founder at Lifesight
The topic of incrementality is still in its nascent stage in marketing. Our partners at Brave Bison are at the forefront of transforming their clients' measurement strategy and paid media outcomes with causal attribution. #measurement #marketing #incrementality
In a world overflowing with data, cutting through the noise to find meaning will transform your paid media strategy. That’s where causal attribution steps in – it’s not just about crunching numbers, but understanding why things happen the way they do. Fahmi Mohammed, our Director of Performance Media teamed up with Rajeev Aravindakshan Nair, Co-Founder of Lifesight, to dive deep into the power of causal attribution. It’s not enough to let random data variables drive decision-making—true impact comes from uncovering the relationships behind the data. Gone are the days of vague reports, now it’s about measuring incremental revenue and seeing the real impact of every decision you make—whether it’s in the past, present, or future. Watch now 👇
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Dive deeper into your ad stack for true business intelligence. Insights brings multi-dimension reporting to your ad operations. You can easily cut and slice your data by ad units, advertisers, device, geo and more! Follow the link below to learn more https://lnkd.in/gB8dfGSX
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