🍗 Shake Shack’s latest ad, "Chicken Shack: Worth It," serves up crave-worthy storytelling that hits all the right notes. Take a look at the Creative Assessment metrics for the 30-second spot: https://lnkd.in/gpbJqCf8 Quick highlights: 🥇 Top 1% in Watchability among QSR 💸 75% positive purchase intent (+9 points above norm) ⭐️ 90th percentile for Likability, Attention, and Change within QSR
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Bringing the flavors of #AMPclient @OrzoTrattoria to your feed! 🍽️ From strategy to storytelling, we're making sure every post is as delicious as their menu. #MarketingMagic #OrzoTrattoria #SocialMedia
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📹 Beyond the transactional, video becomes a canvas for storytelling, fostering emotional connections between businesses and consumers. 📹 Small businesses can use this medium to narrate their journey, values, and impact. 📹 Imagine a family-owned restaurant crafting a video that delves into its rich history, showcasing generations of culinary expertise and the passion infused into each dish. This narrative not only adds depth to the brand but creates a lasting emotional imprint on viewers. Stay tuned for more tips! 📸🌟 #twinvoyageproductions #videoproduction #videoproductioncompany #videocontent #media #team #video #chicago #videocontent #videocontentmarketing #videocontentcreator #videoproduction #videoproductioncompany #videocontent #media #team #video #chicago #videocontent #videocontentmarketing #videocontentcreator
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Two ads, same strategy—different results. Why? Because one production company nailed the execution, while the other missed the mark. Production company owners, this article shows why and how showcasing your process elevates your work above the competition. Start sharing how your attention to detail drives better results for your clients and sets you apart. Give examples. A must-read from Michelle Wiles on why execution matters (among other good points).
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Peek behind the scenes and witness the synergy of passion and professionalism at work. 🎥💼 Together, we're rewriting the narrative of not only what it's like to do business but the beauty of storytelling. #EmpowermentInAction #BTSJourney #StorytellingMagic #williebstudios #willieb #wbs #contentstudio #blackownedproductioncompany
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In the competitive realm of business, where every solopreneur and micro business owner is vying for consumer attention, the power of storytelling emerges as a beacon of hope. Learn more: https://bit.ly/3xrZmEO #StorytellingMarketing #CompetitiveBusiness #ConsumerAttention
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Ad Spotlight 🛍️✨ As someone who teaches advertising, I have a special love for analyzing commercials. After all, what’s more fun than blending creativity, psychology, and marketing while watching an ad (or in this case, a fake one)? Welcome to Ad Spotlight, where I share quick analyses of both real and fake commercials. Today’s spotlight: A brilliant fake commercial that had me hooked! Created by Saturday Night Live and featuring Rob Schneider, this ad pitches a genius delivery service—not just for delivering packages (late or on time)—but for taking the blame when they’re late! Seriously, they identified a need (people avoiding responsibility), created clear differentiation (happily taking the blame), and sprinkled it all with humor. The ad shows a woman disappointed that her brother “forgot” her birthday. But wait! He didn’t forget. The delivery company owned up to the mistake—it was their fault! The package is late? That’s on them. It’s a hilarious example of classic ad storytelling: start with the customer’s pain point, then flip the script with a twist. Sure, it’s a fake ad. But let’s be honest... wouldn’t you buy that service? 😏 #MarketingWithHumor #VideoMarketing #AdAnalysis #FakeAdsRealLessons #StoryTelling #CreativeStorytelling
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Enhance Your Restaurant's Virtual Presence! 🌟 Unlock the secret sauce to stand out online with our top 5 expert tips! From tantalizing visuals to engaging storytelling, we've got you covered. Swipe through for a virtual feast of ideas! 🍽️💫 #RestaurantTips #VirtualPresence #StandOutOnline
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Brought to you by Specifically Broad: we're closing the gap between cinematic storytelling and performance marketing. To turn your KPIs into KDIs - 'Key Disruption Indicators,' Where every campaign is not just a marketing effort, but a feature film for your brand. Follow us & let us show you how... #performamncemarketing #contentproduction #videoproduction
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In the competitive realm of business, where every solopreneur and micro business owner is vying for consumer attention, the power of storytelling emerges as a beacon of hope. Learn more: https://bit.ly/3xrZmEO #StorytellingMarketing #CompetitiveBusiness #ConsumerAttention
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Discover the power of storytelling for your brand! 🥂✨ Learn how compelling narratives can elevate your adult beverage brand. Let us craft your unique story—schedule your free consultation today! 👉 https://lnkd.in/enFTA5-y
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