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Amazon Prime Video is turning Black Friday into a new kind of sports holiday, blending NFL and NBA games with a shoppable viewing experience! This article shares Amazon’s innovation in sports media, leading to the growing synergy between sports, streaming, and e-commerce. Prime Video is capitalizing on Black Friday’s potential by turning it into a Sports X Commerce event targeting fans of the NFL/NBA & shoppers. Through “shoppable TV,” fans can enjoy the game while snagging exclusive deals directly from their phones. Convenience of buying gifts & merch—all from your couch as you watch the big game. This strategy merges sports, streaming, and e-commerce, turning Black Friday into a fan-friendly, must-watch sports holiday. Amazon Prime Video Capitalization(s): • Retail Holiday enhancement • Leveraging Prime membership • Reaching broader audiences/ major team fanbases (NFL, NBA) By teaming up with the NFL and NBA, Prime is setting a precedent for sports as a powerful retail catalyst—one that could transform how we experience and interact with our favorite leagues. #SportsMarketing Will you be tuning into Amazon Prime Video's Black Friday games solely for the action, or are you also planning to give their shoppable experience a try?

📣 Exciting insights from #MediaWeek in NYC, thanks to Danielle Carney, Head of Live Sports at Amazon Ads! 📣 Amazon Prime's live sports programming is witnessing impressive growth: 📈 20% Year-over-Year growth, almost entirely incremental to traditional linear TV. 📊 More affluent audience compared to linear broadcasts. 🏈 In just three years, 70 new advertisers joined the NFL lineup. 🖥️ Last year’s Black Friday game hit 10 million viewers, with 24% tuning in for the first time and 31% skipping the Thanksgiving game. This year’s Black Friday stats are set to break new ground: 💼 40% of advertisers will be new to Black Friday ads. 🛍️ Shoppable ads on Thursday Night Football are thriving, with 10x engagement on interactive formats! 🔗 Expect 80% of ads to be interactive this season, with CPG, retail, and more stepping in. Interactive ads beyond QR codes are just the beginning – it’s all about engagement in the digital era! #AmazonAds #NFL #PrimeVideo #LiveSports #InteractiveAdvertising #DigitalTransformation #LinkedIn

This year, the National Football League (NFL)'s collaboration with Amazon extends to the highly anticipated Black Friday game, creating an exciting synergy between football and one of the biggest shopping days. Full video breakdown can be found below. https://lnkd.in/e-UKzH7X Fans can now stream the special Black Friday matchup exclusively on Amazon Prime Video, adding a dynamic twist to the traditional post-Thanksgiving festivities. This strategic partnership not only elevates the league's digital presence but also taps into the massive Black Friday audience. By making the game accessible through Amazon's platform, the NFL broadens its reach, engaging fans in a unique way and transforming the holiday shopping experience into a thrilling blend of football and entertainment. The NFL's strategic partnership with Amazon presents a compelling business opportunity, underscored by key metrics that highlight the potential for mutual success. First and foremost, the reach of Amazon Prime Video provides an expansive global audience, potentially translating into increased viewership and engagement for NFL games. The streaming platform's existing subscriber base, which numbered over 200 million, offers a vast market for the league to tap into. Furthermore, the metrics associated with Amazon's user behavior and data analytics capabilities become invaluable. The e-commerce giant is renowned for its robust data-driven insights into consumer preferences and behaviors. Leveraging this data, the NFL can tailor content, promotions, and advertising to resonate with specific audience segments, optimizing the overall fan experience. Monetarily, the partnership opens new revenue streams. Amazon's financial firepower and willingness to invest in premium content are evident in the reported billion-dollar deal for the exclusive rights to Thursday Night Football. This not only injects substantial funds into the NFL but also underscores the value that Amazon places on securing premium live sports content for its streaming service. Additionally, the Black Friday game provides a unique opportunity to capitalize on the holiday shopping fervor. By aligning a marquee game with one of the busiest shopping days, the NFL stands to benefit from heightened attention and potential cross-promotional opportunities, further enhancing the financial gains from this collaboration. In essence, the partnership with Amazon offers the NFL an expansive audience, unparalleled data insights, significant financial investment, and strategic alignment with major events like Black Friday. These metrics collectively position the collaboration as a lucrative business venture with the potential for long-term success and growth for both parties. Making Complex Simple - SimpMe #business #nfl #sports #education #amazon #amazonprimevideo

HOW SUPER IS THE SUPER BOWL FOR BRANDS..? Myself, Gordon Euchler and eric koivisto penned some thoughts for WARC based off our Spikes research data on the effectiveness of brands spending on the Super Bowl. The 'oscars' of advertising is indeed a spend that needs to be strategically considered in both output and outcome... it is worth it for some, though for others perhaps the spend is best used elsewhere. If you'd like to see how your brand fared in this year's big game just reach out to myself, Gordon Euchler, eric koivisto or Maik Hofmann for a chat. https://lnkd.in/g7sgAfYZ #brandstrategy #brandmanagement #brandexcitment #superbowl

Another great idea from Liquid Death! Instead of buying/creating a spot for the SuperBowl, they’re selling ad space on their boxes. I love how this brand truly embodies Challenger Brand thinking to make big moves. #branding #brandstrategy

Almost every Super Bowl ad last night had at least one celebrity. While it's fun for consumers to see their favorite actors/singers, I really think we need to get past leveraging that approach as the sole way of achieving recall. Loved re-reading our RetailWire article on this to see which predictions came true. #superbowl #superbowlads #advertising #retail

Super Bowl LVIII set a record with 39 million U.S. households tuning in, marking the highest viewership in six years. Advertisers like M&Ms, Budweiser, Google, Microsoft, Drumstick, PepsiCo, Etsy, Lindt, and E.l.f. Cosmetics capitalized on the opportunity. Google searches surged during the game, with queries ranging from Super Bowl commercial costs to specifics about ads. Cetaphil strategically used pre-game and post-commercial release searches to its advantage. Music played a crucial role, as Beyoncé's surprise drops trended on YouTube. Super Bowl ads on the platform amassed over 90 million views and 1 million watch hours, with Usher's channel experiencing a 7x increase in views per hour. Search trends reflected audience curiosity, from halftime duration to inquiries about Usher's gloves, "Who is Mr. Irrelevant," and the peculiar question, "Why do football players have tails." Super Bowl LVIII proved to be an engaging blend of entertainment and curiosity both on and off the screen. 🏈📺

Game on: The Super Bowl of advertising is about to kick off. A relevant spot can be worthy every penny. 🍎 Grocery is the perennial Super Bowl winner, as the game is all about celebrating with food. Fun and iconic CPG brands (PepsiCo, Doritos, Mountain Dew, Budweiser) often earn laughs, social buzz and a sales lift. 📱 Tech companies also win big. Google, Apple and IBM Super Bowl spots are praised and studied by marketers for their bold, captivating messages. ENTERTAINING & EFFECTIVE: 📣 Google’s Fixed on Pixel spot stood out last year for magically erasing flaws, exes, and background nudists from photos. Even ardent iPhone fans praised that feature as an engineering marvel long after Super Bowl LVII. WHAT'S NEXT? 🛍 Looking ahead, Super Bowl commercials will convert faster as media moves closer to consumers and content gets more shoppable. The path from discovery and impulse to purchase keeps getting shorter. What's your favorite Super Bowl ad? See the RetailWire article by Alicia Thorpe and join in this lively discussion. #retail #media #CPG #grocery #superbowl

The cost of a Super Bowl ad has increased 233% since 2000 📺 In this week’s newsletter, we explore the economic impact of Super Bowl 48, both on TV and in person. It costs more than ever to get your company's name in the broadcast at $7 million per 30-second slot. But is it worth it? 💵 If you think in terms of customer acquisition costs, the answer is likely yes. 🧮 Far more than 100 million people will watch the game Sunday with an outsized majority paying attention to commercials. With that reach, the cost of each customer acquired via Super Bowl ad is likely much much lower than traditional marketing methods. You're essentially getting customers "on-sale" if you put together a good enough commercial. So who’s actually buying the ad slots? 🤨 In looking at 2023 data, there was a pretty even split across industries. Entertainment, alcohol, and food all shared roughly the same time slots while automotive and consumer tech was right behind. We’ll see what the breakdown looks like on Sunday after a huge year in tech might trickle into the big game. 🧠 And with the big game coming up, SportsBall is doing free “Party Props” where you can win a custom-designed sports sweatshirt from our friends at suckafreecertified. Use this link to submit your answers for free to be entered. Good luck! https://lnkd.in/g9wTccBf #superbowl #adspend #customeracquisition #sportsanalytics

This February, shoppers won’t only be glued to screens before and during the Big Game. They’ll also spend billions on celebrations. Learn 5 key trends that will influence their shopping behavior, and strategies you can use to score with our 2025 Big Game Commerce Report. Download now! https://bit.ly/3ZwCwYP #ConsumerBehavior #BigGame #Advertising