Danielle Perkins’ Post

COMMUNITY BUILDING 101: Building a Community is as easy as driving a car with mouth but in the reality of it, it is a herculean task. However, there are basic principles you should never budge on if you want to build a community that works for your business or career. Backward to 2020, I attempted building a community for my personal brand and I named it “Saamu Eleja Community” then but my knowledge on basic things to be highly considered was very inadequate. I started well and the community grew rapidly in the first few months to the range of 500 steady viewers with active engagements, until I delved into students politics and I ‘lost’ myself in it partly. Due to poor basic knowledge on building a community around people I share similar purpose and value with, my audience increased rapidly (due to the politics leverage) but without filter and at some point, my audience was filled with people of different interest. Some were on my list for political updates, FUTA News, sports, marketing, and many other values I didn’t trim out of what I was sharing on my walls. Of course, the popularity came but I lost the community effect, the quality of a good one that should support my career/business for life. It was late last year (2023) that I determined to rebuild my community again using a new Whatsapp line and this time, I had gathered enough experience from my mistakes and more knowledge to make things work. Just like me, you can utilize these basic knowledge to build a community and you shouldn’t joke with them: 📍 Build your community for and on people you share a common ground hence, you need to have a focus from start and you’ll only attract such people via your clear messages 📍Build for active engagement using regular & open communication; share your ideas but ask questions too and let the views of your audience count. A community that would grow must be interactive. 📍Build for benefit (value) and make it recognizable for your audience; it doesn’t have to be money or giveaways ideally but your community should pass a feeling of “I have an advantage for being here” to your members over those that aren’t there. I have been using these principles now for THE VASSALS community and we’re actively growing to nearly 100 active members with good measures of results to them. This community will not only serve as a great movement for my personal brand but also serve thousands of people on the long run with quality access to value, opportunities, and growth. P.S: You can join us via https://lnkd.in/dRxF8zGM if interested. NEVER FORGET THESE THREE BASICS THAT I HIGHLIGHTED AS YOU SEEK TO BUILD YOUR COMMUNITY!!! My next post will address “how to grow a community from scratch with an optimized plan”. What have you learned from this post today? Share with me in comments, follow for more, and also repost for more people to see and learn. Arigato😃 #Communitybuilding #personalbranding #smallbusinesses #career #growth #people #storytelling

In digital marketing, getting caught up in metrics, strategies, and results is easy. But one thing I’ve learned over the years is that the true power lies in engagement, not just with ads, but with people. Engaging with our community is what brings real value. Whether it’s through sharing insights, offering help, or simply participating in conversations, every interaction builds stronger connections and opens doors to new opportunities. 🔗 Why Community Engagement Matters? Builds Relationships: Genuine interactions foster trust and long-term relationships. Encourages Learning: Sharing knowledge and experiences helps us all grow. Drives Collaboration: Engaged communities are breeding grounds for collaboration and innovation. I’m committed to being more active in my community—listening, sharing, and learning from each of you. Let’s connect, support each other, and continue to grow together. How do you engage with your community? Share your thoughts in the comments below! #CommunityEngagement #Networking #DigitalMarketing #LearningTogether #GrowthMindset

✴ Authentic relationships and shared purposes are the foundations of any successful community. 📢 Adam Grant said, “If we create networks with the sole intention of getting something, we won’t succeed. We can’t pursue the benefits of networks; the benefits ensue from investments in meaningful activities and relationships," and my recent read reinforces exactly that. 📖 "Get Together: How to Build a Community with Your People" is a fantastic guide on the simple yet profound principles of community building. Here are three key takeaways that resonated with me: ◾Start with a Shared Purpose: successful communities are built around a clear and shared purpose that unites members and gives meaning to their participation. ↗ Example: Instagram’s early focus on mobile photography united a community of passionate photographers. ↗ Actionable Advice: Define your community’s core purpose and engage directly with early members who resonate with this vision. ↗ Success Criteria: Establish a clear mission statement, ensure member alignment through regular feedback, and monitor growth and engagement metrics. ◾Cultivate Meaningful Relationships: this involves facilitating interactions and creating opportunities for members to connect on a personal level. ↗ Example: CreativeMornings fosters creative connections through regular, local meetups. ↗ Actionable Advice: Host regular events, encourage personal connections, and facilitate bonding activities. ↗ Success Criteria: High event participation, positive member feedback, repeat engagement, and network growth among members. ◾Empower Members to Take Initiative: provide members with tools, support, and autonomy to lead and innovate within the community. ↗ Example: OpenIDEO enables members to lead projects that drive social impact. ↗ Actionable Advice: Create opportunities for leadership, provide resources, and recognize contributions. ↗ Success Criteria: Increase in member-led initiatives, successful project completions, high satisfaction among leaders, and effective recognition programs. Authenticity is the cornerstone of community building. By fostering genuine connections and empowering members, we create communities that thrive on trust and shared purpose allowing members to weave meaningful stories together. 💡 You can browse through the attached slides as a checklist for your community-building journey! #community #contentmarketing #storytelling

The four pillars of #communitymanagement are #engagement , #growth , #listening and #improving. Focus on these things to grow your community and your business. But I'd like to add one more...my favourite one: empathy! Read the article to learn more about it 👇

This message is for Brands neglecting Community Building …….. Community building is no longer a luxury. It’s essential for the growth of your business. Does the process seem daunting? Overwhelming? The truth is that building a strong community for your business is simpler than you think. Avoid: ← Focusing only on selling and neglecting the customer experience. ← Trying to attract everyone instead of a specific group. ← Ignoring member feedback and failing to provide value. Instead: → Define your community’s purpose and dream outcome. → Engage with members regularly and create value. → Build a roadmap that guides members to success. → Create opportunities for meaningful interaction. Focus on these strategies for the first 1-3 months: 1. Identify your community’s purpose. ↳ Reflect on what outcome you want for your members and what value you provide them. 2. Create a clear onboarding process. ↳ Ensure members know what to expect from the beginning and have a clear path to follow. 3. Engage your members with valuable content. ↳ Offer guides, discussions, events, and opportunities for learning and growth. 4. Foster active community participation. ↳ Encourage feedback, create spaces for members to connect, and recognize achievements. 5. Provide consistent support and follow-ups. ↳ Regular check-ins, structured events, and a team member dedicated to client success will keep engagement high and churn low. P.S. Remember, community building is a journey, not a destination. Stay focused, provide value, and enjoy the process. P.P.S. If you don't want to deal with it yourself & are looking for a shortcut, feel free to DM me and see if I can help. 😊 #linkedIn #communitybuilding #socialmediamanagement #keeplearning #happsunday

In today’s digital landscape, community engagement isn’t just a buzzword—it’s a necessity. Whether you’re a startup, a seasoned business, or a content creator, actively engaging with your community can drive growth, foster loyalty, and build lasting relationships. Here are some proven strategies to elevate your community engagement: 1.Authentic Interaction: Be genuine in your interactions. Respond to comments, engage in conversations, and show appreciation for your community’s support. Authenticity builds trust and fosters a sense of belonging. 2.Value-Driven Content: Share content that resonates with your community’s interests and needs. Provide insights, solutions, and value through your posts, videos, and articles. Remember, quality trumps quantity. 3.Collaborative Initiatives: Involve your community in decision-making processes. Polls, surveys, and open-ended questions can provide valuable feedback and make your community feel valued and heard. 4.Exclusive Benefits: Offer exclusive content, early access, or special discounts to your community members. These perks can incentivize engagement and make your community feel special. 5.Storytelling: Share stories that highlight your community members. User-generated content, testimonials, and success stories create a sense of pride and connection within your community. 6.Consistent Presence: Regularly update and interact with your community. Consistency helps maintain engagement and keeps your brand top of mind. 7.Educational Opportunities: Host webinars, workshops, and Q&A sessions. Educational content not only provides value but also positions you as a thought leader in your industry. Building and nurturing a vibrant community takes time and effort, but the rewards are well worth it. By implementing these strategies, you can create a thriving, engaged community that supports and grows with you. #CommunityEngagement #DigitalMarketing #ContentStrategy #CustomerLoyalty #BrandBuilding #ContentCreation

I've been thinking a lot about how much our communities mean to us, especially as a female in business. There's something truly special about how we rally around each other and share our ups and downs. Here’s why I believe it's so important to find our tribes. ✨ Running a business is tough! Having a go-to group who understands your challenges can make all the difference. ✨ We all have unique experiences and skills. Imagine how much quicker we can grow when we pool that knowledge. ✨ When we come together, we can make a difference and advocate for things that matter to our businesses and lives, making real changes in our industries. It’s not just about networking. It’s about finding your people—those you can be genuine with, share the hard stuff, and celebrate the wins, big and small. 🔍 Here’s how you can start to grow your community 1. Find a group in your niche; if you can't find one, start one. Whether it’s an online community or a local meetup, get involved in spaces that you're really passionate about. 2. Get involved, listen to others, and offer help. The more you engage, the more you'll get out of it. 3. Become a mentor or find one to support you on your business journey. It’s not simply about learning; it's developing genuine relationships. #FemaleFounders #Mentorship #CommunityMatters #Empowerment

Building a thriving community isn't just about numbers... It's about fostering meaningful connections and driving authentic engagement. Here are a few strategies to cultivate a loyal following ⬇️ → Respond to Comments: Actively engage with your audience by responding to comments, messages, and inquiries promptly. Show appreciation for their input, answer questions, and encourage further interaction to build rapport and strengthen relationships. → User-Generated Content: Encourage your audience to create and share content related to your brand, products, or services. User-generated content adds authenticity and credibility to your brand while fostering a sense of community and belonging among your audience. → Host Interactive Events: Organize live Q&A sessions, webinars, or virtual events to facilitate direct interaction with your audience. Provide valuable insights, address their concerns, and create memorable experiences that resonate with your community. → Foster Community Dialogue: Initiate discussions, polls, or surveys to encourage active participation and feedback from your audience. Create a safe and inclusive space where members feel comfortable sharing their thoughts, ideas, and experiences. → Reward Loyalty: Recognize and reward loyal community members through exclusive perks, discounts, or shoutouts. Show appreciation for their support and contributions, fostering a sense of belonging and strengthening their connection to your brand. Cultivating a thriving community requires dedication, authenticity, and genuine care for your audience. By prioritizing engagement and fostering meaningful connections, you can build a community that drives brand loyalty and long-term success. Ready to take your community engagement to the next level? Share your favorite community engagement strategy in the comments below! Let's inspire each other to build vibrant communities. ⬇️ ---------------------- Enjoyed this post? Share it with your network! ✓ For more insights on community building, follow Andrea Ferrer Facchi ✓ ---------------------- #LinkedIn #DigitalMarketing #Branding #Marketing #Entrepreneurship #SocialMedia #Storytelling #ContentCreation #PersonalBranding #BestAdvice

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