Ivy Ventures’ Post

Thanks to Geri Stengel for telling the SPROXXY story in Forbes: https://lnkd.in/eeAeFQJ8 For 20 years, our founder and CEO Melanie Samba worked in corporate communications and marketing — from organizing conferences to securing speaking engagements on behalf of Fortune 100 companies, she tracked everything in Excel spreadsheets. It was a painful, repetitive, time-consuming process. She built SPROXXY because she needed it herself. From Forbes: “Because Samba represents the user, she participates in all product development meetings. ‘I understand the pain point because I’ve lived all sides of the business,’ she said. She’s organized conferences, chosen conferences to attend, and had to report on the ROI of attending a conference.” "The market has shown that corporate meetings and conference spend will continue to swell toward pre-pandemic levels creating the need for better strategic insight into spend ROI,” said Justin Anderson, associate director at Solidea Capital. “As we see the beginning of the proliferation of AI in software, Solidea believes SPROXXY AI is a tool that organizations will use to drive spend efficiency in a way the market has been waiting for—and of course, Melanie is a rockstar!” Ready to try SPROXXY? Sign up for a demo today: https://lnkd.in/eJvs5R9P