IWA OutdoorClassics’ Post

My top 10 favourite things about Outdoor Learning... Let's go! 🌞 sunshine 🌻 nature 🤸 being active 🤗 inclusive ☃️ seasonal 10 things are too long to squeeze into one video, so there'll definitely be a part 2! That said, it's also way too difficult to narrow it down to just 10 things, so we'll see... 👀 What's your favourite thing about the outdoors? #theoutdoors #greatoutdoors #outdoorlearning #nssw2024

From Emotion by Design, written by former Nike CMO who spent over 20 years with the company producing some of the most memorable campaigns that marketing has and will ever see. This insight from Hoffman really stuck with me. "So how do you first establish a culture of creative risk taking? Then protect it from those natural forces that try to crush it? There will always be those within an organisation who are the voice of reason , those who try to keep the dreamers within the guardrails. Those voices are good to have, and I don't mean to suggest that to maintain a creative offensive strategy a brand must abandon all caution. But a brand can remain true to its purpose and voice while at the same time encouraging the dreamers to create new ways to reach consumers. A culture of risk taking comes down to incentivisation. Does an organisation actively reward bold ideas? Does the leadership team make time to listen to those ideas ? The purpose of taking risks in marketing is to create a new way to engage with consumers. You are trying to reach them on a level that has never been done before but once done, changes the game forever (and often opens up new revenue opportunities) some call that disruption; I call it innovation." I love watching the brands that thrive as a result of taking the risk in doing something different. They do it for the potential of the ultimate reward - successful connection & a meaningful impact with the people they want to influence most.

💡 Discover groundbreaking insights on innovation in health and social care by diving into our latest blog. 👉 Check the comments section for the complete article. #HealthInnovation #SocialCare #HealthTech #InnovationInsights #DigitalHealth

The advantages of a charter outdoor adventure for your specific group are immeasurable. https://lnkd.in/gnN9PHXX #theholidayway #gowiththeflow #outoftheboxthinking #natureconnection

Opening Up The Outdoors always discuss topics close to my heart. Not only about bringing more diversity to the outdoors but also introducing more working class, poorer backgrounds to get outdoors - and see the benefits. "Consumers feel extremely let down by governments and they are looking for brands and businesses to do the right thing. "They have higher expectations of outdoor brands, the brands here today at ISPO - as these are the ones benefitting. We need more initiatives, more investment, more role models, more empathy, more representation of sustainability on the C Suite," says Yasmin Dufournet at Salomon. Great question from the floor; We're trying to get more people outdoors but the most popular hills and mountains have queues of people grabbing their "instagram moment". Dan Yates and Yasmin both accept that this is the conundrum. What is the answer? "Education at a very young age to respect nature," says Yasmin, while Dan, "increasing diversity in the outdoors won't make a big difference." Panel led by Margo de Lange, including Verity-Gay Hardy at the European Outdoor Group (EOG). Another good talk Amanda Calder-McLaren. Real topics being discussed and ideas challenged. #OutdoorbyISPO2024 #OutDoorbyISPO2024 #ISPO #ThinkOutdoor #outdoorbrands #sportsbrands #hiking #climbing #trailrunning #running #camping Continuous, Stephen Ardern - Dan is based in Snowdonia National Park, our favourite. David Beattie, Neil Sheakey, Becky Narito, Alice Irving

We know lots of you are getting to grips with place value this week! Share your favourite outdoor place value activities with us - any successes from the first couple of weeks back? #teachoutdoors #maths #placevalue

UrFuture is here to change that. That’s why we connect you to opportunities that make a difference in your life. Your future starts here. #YouthEmpowerment #FosterCare #CareerSupport #UrFuture #OpportunitiesForAll #EmploymentGrowth

🌍🏹 The Rise of Outdoor Exploration: Are You Ready? In a world where technology dominates, more people are rediscovering the thrill of the outdoors, and the need for self-reliance is stronger than ever. Whether it’s for sport, adventure, or preparedness, having the right tools can make all the difference. At Jade Airguns USA, we understand the growing demand for precision and power in every shot. Our airguns are crafted for those who seek performance without compromise—whether you’re perfecting your marksmanship or preparing for your next outdoor adventure. With cutting-edge technology and the reliability of CBC, one of the largest arms manufacturers in the world, we’re here to equip you for your journey. 🔥 Why now? The shift toward outdoor activities isn’t just a trend; it’s a lifestyle change. Embrace it with an airgun that matches your spirit of independence and adventure. Join the conversation. Tell us: What’s your go-to outdoor gear? And how are you leveling up your skills this season? #JadeAirgunsUSA #OutdoorAdventure #PrecisionShooting #SelfReliance #SurvivalSkills #ExploreTheOutdoors #AirgunCommunity #BePrepared #HighPerformanceGear #OutdoorSports #AdventureReady #InnovationInAction #ShootWithConfidence #GearUp #CBC

Do You Know What is the Cost of Climbing Mt. Everest? 🏔️ Embark on an inspiring journey with Nandini sharma , a remarkable 22-year-old mountaineer and instructor, on the latest episode of "Exploring Minds." https://lnkd.in/duKcj94t Dive deep into the transformative world of mountaineering as Nandini shares her invaluable insights, from starting your mountaineering adventure to the healing powers of the mountains and thrilling anecdotes from her encounters with veteran climbers. Whether you're a seasoned climber or a curious beginner, this episode offers practical advice that could set you on the path to your own mountain adventures. Learn about the essentials of basic mountaineering courses, gain insights into Nandini’s career as a young mountaineer, and discover the therapeutic benefits of embracing the great outdoors. 🎧 Available on YouTube,Spotify and Google Podcasts too. Don't miss out on this blend of knowledge and fun—perfect for anyone looking to explore the great outdoors or seeking inspiration to overcome their personal mountains. Subscribe to our channel for more inspiring stories and expert advice! #Mountaineering #Adventure #ExploringMinds #mounteverest #death #spirituality #mountains #risk

Work-life balance means different things to different people. While many emphasize rest and relaxation, for me, it's about pushing my limits both mentally and physically. As someone with a competitive sports background and 25 years in recruitment, I prioritize balance without the poolside cocktails. This weekend, I'll be participating in the Tweedlove Enduro at the TweedLove Festival - a unique blend of world-class riders and enduro enthusiasts. Racing isn't everyone's idea of R&R, but it's how I strive to be the best in both work and life. #WorkLifeBalance #PushingLimits