Izabela Franke’s Post

Curious to find out more about loyalty trends in 2025? Check out this report from Open Loyalty's Karl Bzik!

🔥 Loyalty Program Trends 2025 report is OUT!  (leave a comment if you'd like to get a copy) A huge thank you to everyone who contributed to this research! 💜 Special shout-outs to: Adam Posner, Alexandra Christopoulou, Andreanne Rondeau, Anna Konopka (Wolszakiewicz), Barbara Fitał, Bartosz Modrzewski, Carlos Z., Carly Neubauer, CInthya Celaya Contreras, Christina Ken, David Slavick, Gbeminiyi Onabanjo, Geoffroy Berthon, Irene Wu, Jure L., Krzysztof Stremler, Lilianna Orzechowska, Lilla Császár Bíró, Lukasz Sloniewski, Maciej Muras, Maria Christopoulou, Mike Bossard, Loyalty Technology, Mike Ridgewell, Martin Tököly, Nizar Al Qabbani, Noam Lederman, Paul Malcolm, Pavel Los, Paweł Dziadkowiec, Philip Shelper, Radek Z., Renato Carbone, Ros Netto, @Sandra Gannon, Serge Beliaev, Stéphane Ponte, Shriiram Varadan, Teodor Gurgui, Terence Hui, Tom Peace, Charlie Hills, Rik Luttmer, Dominika Korta, Jason Whiting, Emily Ong, Dominik Zacharewicz, Amanda Cromhout, Iain Pringle, Natasha van der Pas, Christopher Baird, Hadie Perkas, Lorenzo Federico Ebranati, Claudio Corti, Izabela Franke, Suresh Ramaswamy, and the whole Open Loyalty’s team who worked on this research!  About the Loyalty Program Trends 2025 report: This is our 5th annual deep dive into the latest trends shaping the world of customer loyalty. The report is based on insights from interviews with 200+ high-profile loyalty experts driving customer loyalty at leading companies such as Decathlon, IKEA, VISA, adidas, Philips, Shell, Virgin, HUGO BOSS, and Samsung. Here's what will you learn: 🎯 What goals and challenges do loyalty experts see for 2025? 📈 What are the most significant trends in loyalty marketing in the long and short term? 💸 What are the most common areas for investments for 2025? 🔮 What are the predictions for the future of loyalty programs for upcoming 2-3 years? P.S.  Want to get the copy of the report? 👍 Like this post 💬 Comment "trends" ➕ Send me a connection request so I can DM you I'll make sure you receive the report 😊

Top 10 Strategies to Build Loyalty in the Customer-Centric Age - ChainDrive Personalized experiences are paramount for building shopper loyalty in today's consumer-centric landscape. Failing to meet these expectations can drive customers to competitors. Robust loyalty programs are crucial in attracting and retaining customers while increasing purchasing frequency and advocacy. This exploration delves into strategies for businesses to navigate the customer-centric age, emphasizing the importance of personalization and loyalty initiatives in fostering enduring shopper loyalty. To learn more, visit https://lnkd.in/gJ37yDNp. Request a demo @ https://lnkd.in/dB9YUxN to build loyalty programs that are strategic, unique, and results-driven. #customerloyaltystrategies #howtoenhancecustomerloyalty #howtoimprovecustomerloyalty #customerloyalty #CRM #crmsoftware #crmsolutions #crmsystem #crmintegration #CustomerLoyaltyProgram #CustomerLoyaltySoftware

Certainly, here's the analysis of the loyalty program market for 2024 in English, with sources cited: 1. Consumer Participation and Financial Benefits: More than half of consumers (53%) pay for participation in loyalty programs, a significant increase from 32% in 2022 and 17% in 2021. This growth indicates increasing consumer interest in loyalty programs, especially for financial benefits like access to discounts, special prices, or free products【https://lnkd.in/ehbinCKw. 2. Economic Challenges and Consumer Behavior: According to a report, 88.5% of consumers believe that loyalty programs help them deal with economic challenges such as inflation and potential recession. With an impending global downturn in 2023, consumers are expected to be more discerning in their purchasing decisions and interactions with brands【https://lnkd.in/eMN43usN. 3. Market Competition and Technological Evolution: The rewards and loyalty industry is at a crucial juncture, marked by intense competition and rapid technological development. The market is saturated with various programs, creating a challenging environment for both new entrants and established players【https://lnkd.in/eXpiZwi5. 4. Retailers and the Impact of Loyalty Programs: Despite challenging times, most retailers (70%) have managed to maintain or even increase their loyal customer base in the past year, with more than half (53%) reporting growth through the use of loyalty programs【https://lnkd.in/eiEfHxxa. 5. Market Size and Consumer Loyalty Trends: Over 90% of companies have some form of a loyalty program. The customer loyalty management market is valued at over $5.5 billion and is expected to surpass $24 billion by the end of 2028. Notably, 77% of consumers now retract their loyalty faster than they did three years ago, indicating changes in consumer behavior and the need for companies to continually engage and satisfy their customers【https://lnkd.in/e5-A8MUV. These insights emphasize that loyalty programs are becoming an integral part of business strategies, with a focus on personalization, technological integration, and adapting to changing economic conditions and consumer behaviors.

How to stand out in a competitive E-commerce landscape with loyalty programs? Here are some crucial insights to drive your loyalty program strategy: 🔍 Data Analytics: Harness the power of data analytics to decode intricate customer behaviors. Understand not just what customers want, but precisely when they want it. Data-driven insights pave the way for tailored experiences that resonate deeply with your audience. 🤖 AI Advancements: Embrace AI to elevate your customer interactions. Every touchpoint becomes an opportunity to forge stronger connections and deepen loyalty. With AI, anticipate customer needs, and deliver personalized experiences that leave a lasting impression. 💡 Personalization is Key: Personalization isn't just a buzzword—it's a game-changer. According to a leading UK wholesale food supplier, 90% of consumers are willing to pay more for personalized services. Customize emails, offer exclusive deals, and ensure a seamless digital journey to transform casual browsers into devoted brand advocates. Interested in how to personalise your loyalty strategy and cultivate lasting relationships with your valued customers? #Ecommerce #LoyaltyPrograms #DataDrivenSuccess

Most loyalty programs don't work. We usually think of loyalty as simply supporting a brand, a store, or a product. But how can we really tap into the full power of loyalty in the digital space? At its heart, loyalty comes from both emotional connections and practical satisfaction. Take my favorite coffee shop: the free coffee after ten purchases is nice, but what keeps me coming back is the barista who remembers my double cappuccino with hazelnut milk. Similarly, in e-commerce, while discounts and special offers might initially attract customers, these alone are not enough to ensure their lasting loyalty. It’s the deeper, more meaningful relationships that truly keep them coming back. Acknowledging this reality, I recently attended a webinar that brought together a mix of technical and non-technical leaders from various European e-commerce organizations, all focused on mastering loyalty in the digital marketplace. We discussed how personalization, data analytics, and AI can be utilized to enhance customer loyalty. Here are some takeaways from it worth paying attention to: ✍ Data analytics are pivotal, helping businesses unravel complex customer data to deliver not only what customers want but also when they want it.  ✍ The move towards AI enhances these efforts, making every customer interaction more insightful and impactful—every touchpoint is an opportunity to deepen loyalty. ✍ Personalization is key, as echoed by a speaker from a well-known UK wholesale food supplier during the webinar. They noted that 90% of people are willing to pay more for personalized services, which highlights how much customers value feeling uniquely understood. Strategies like customizing emails, offering unique deals, and ensuring a top-notch digital experience are crucial for converting casual browsers into loyal patrons. Without innovative strategies, a loyalty program might just become another unnoticed benefit, lost like those barely-used loyalty cards in your wallet. Is that the fate you envision for your business's loyalty efforts? ❓ What’s the best loyalty program you’ve ever experienced, and why did it stand out? Share your stories and ideas below—I’m all ears, especially over my favorite double cappuccino on hazelnut milk 😉 #ecommerce #loyalty

🌟 Harnessing the Power of Data: Elevate Your Loyalty Program! 🌟 Hey Loyalty Enthusiasts! 👋 In today's digital age, data is the #cornerstone of successful loyalty programs. By leveraging #data-driven insights, businesses can enhance stickiness and engagement, offering customers personalized experiences that resonate. Let's dive into why data usage is crucial for loyalty programs and explore some real-world examples from the Middle East. 🔹 Enhanced #Personalization: Data allows you to understand your customers' preferences and behaviors. By analyzing purchase history and engagement patterns, you can offer personalized recommendations and rewards that truly matter to your customers. Example: Al Tayer Insignia Group’s Amber Loyalty Program Al Tayer Group’s Amber loyalty program uses data analytics to tailor offers and rewards to individual preferences. With over 130,000 members, this approach has increased customer engagement by 30%, showcasing the power of personalization. 🔹 Increased #Stickiness: When customers receive relevant product recommendations and offers, they are more likely to stay engaged with your brand. Data helps you identify what resonates most with your audience, driving repeat purchases and long-term loyalty. Example: Mumzworld.com's Rewards Program Mumzworld, a leading online retailer for mother and child products in the Middle East, uses data from their rewards program to offer personalized discounts and promotions. This data-driven approach has resulted in a 28% increase in repeat purchases, demonstrating the effectiveness of targeted offers. 🔹 Effective Referrals: Data insights can also enhance referral programs. By understanding which products and offers are most appealing, you can encourage customers to refer friends and family, expanding your customer base. Example: Souq.com’s Referral Program Souq.com (now part of Amazon) used data analytics to optimize their referral program, identifying the best incentives for different customer segments. This led to a 40% increase in referral rates, significantly boosting customer acquisition. 🔹 Real-Time Engagement: Utilizing data allows you to engage with customers in real-time, offering timely rewards and incentives based on their current behavior and interactions. Example: Zain Group Kuwait’s Zain Rewards Program Zain Kuwait’s loyalty program uses real-time data to send personalized offers and rewards via their mobile app. This immediate engagement has led to a 20% increase in customer satisfaction and a notable rise in app usage. At The Loyalty Jar, we believe that data is the key to unlocking the full potential of your loyalty program. By harnessing data-driven insights, you can create personalized, engaging, and effective loyalty strategies that drive long-term success. #CustomerLoyalty #LoyaltyPrograms #BusinessGrowth #CustomerEngagement #TheLoyaltyJar #MarketingTips #CustomerRetention #DataDriven #MiddleEastSuccess #Personalization

Let talk about the importance of customer reviews and rating in e-commerce brand Customer reviews and ratings play a crucial role in the success of an e-commerce brand for several reasons: 1.Building Trust: Positive reviews help establish credibility and trustworthiness. Customers are more likely to purchase from a brand that has favorable feedback from others. 2.Influencing Purchase Decisions: Many consumers rely on reviews to make informed choices. High ratings and detailed reviews can significantly impact a buyer's decision. 3.Social Proof: Seeing that others have had positive experiences can reassure potential customers. This social proof can be a powerful motivator in the purchasing process. 4.Feedback for Improvement: Customer reviews provide valuable insights into what customers like or dislike about products. This feedback can guide improvements in product offerings and customer service. 5.SEO Benefits: User-generated content, such as reviews, can improve search engine rankings. More reviews can lead to better visibility in search results, driving more traffic to the site. 6.Engagement Opportunities: Responding to reviews (both positive and negative) shows that a brand values customer feedback. This engagement can foster a sense of community and loyalty. 7.Differentiation: In a crowded market, authentic reviews can help a brand stand out from competitors. Unique customer experiences highlighted in reviews can showcase the brand's strengths. 8.Reduced Returns: Detailed reviews can help set accurate expectations, reducing the likelihood of returns due to misunderstandings about products. 9.Encouraging Repeat Business: Satisfied customers who leave positive reviews are more likely to return for future purchases, contributing to long-term brand loyalty. 10.Crisis Management: Addressing negative reviews promptly and professionally can mitigate damage to a brand's reputation and demonstrate a commitment to customer satisfaction. In summary, customer reviews and ratings are essential for building trust, influencing buying decisions, and fostering continuous improvement in an e-commerce environment. Brands that actively encourage and manage reviews can significantly enhance their reputation and customer relationships. #Ecommercebrand #Emailmarketing #BrandReviews

### 🎯 Customer Loyalty vs. Brand Loyalty: Insights for Digital Marketers --- **Customer Loyalty vs. Brand Loyalty: The Scoop!** 🎉 Ever wondered why people stick with certain brands? Let's break it down in a fun way! We’ve got two types of loyalty on our hands: Customer Loyalty and Brand Loyalty. --- ### 📈 What is Customer Loyalty? Customer loyalty is all about those positive vibes from past experiences, killer promos, and fantastic customer service. Customers come back for more because they know you’ve got the goods! #### 💡 **Examples:** **Starbucks:** Sip, sip, hooray! Starbucks Rewards gives you points (aka Stars) for every dollar spent. More Stars, more treats! They’ve nailed it with around 29 million loyal coffee lovers. **Walmart:** Walmart Cash makes shopping a treasure hunt! Snag special deals, earn cash credits, and even convert those points into real dollars. Talk about a win-win! **Amazon:** Amazon Prime is the ultimate VIP club. For a monthly or annual fee, you get fast shipping, exclusive deals, and access to a world of entertainment. Over 180 million members by 2024 can’t be wrong! --- ### 💖 What is Brand Loyalty? Brand loyalty is all about the feels. Customers love your brand’s personality, values, and the unique experiences you offer. They’ll stick with you, no matter what! #### 💡 **Examples:** **Apple:** Think different, right? Apple’s got innovation, sleek designs, and top-notch customer service. No wonder 89% of iPhone users are planning to stay loyal! **Patagonia:** Adventure awaits with Patagonia! This eco-friendly brand is all about high-quality, sustainable gear. They’re not just selling products; they’re saving the planet! **Google:** Let’s be real, we all Google it! With 92% of the market share, Google’s ecosystem of tools keeps us hooked and coming back for more. --- ### 🎉 Why Both Matter in Digital Marketing Customer loyalty means repeat business. Brand loyalty means customers who love you for you! Together, they boost your bottom line and keep your business thriving. --- ### 🔥 Fun Tips for Digital Marketers: - Be Real: Share your brand’s story and values. - Engage:Keep the convo going on social media. - Reward: Offer sweet deals and loyalty perks. - Innovate: Keep things fresh and exciting! --- 📲 **Follow for more tips and tricks on building loyalty the fun way!** #CustomerLoyalty #BrandLoyalty #MarketingMagic #CustomerLove #BrandFans #DigitalMarketing --- Hope this keeps things fun and engaging for your social media platforms! 🎉🚀

🔍 New challenges to brand loyalty: Why is customer loyalty changing? Today, consumers switch between brands easily, leading to a decline in traditional brand loyalty. According to a recent study, 61% of UK shoppers and 33% in the US experienced a drop in brand loyalty. Easy access to information and expanding choice are prompting companies to develop new strategies for customer retention. 🔄 What can webshops do? - Customize loyalty programs: Design your loyalty programs to suit your customers' habits. For low-priced products (such as cosmetics), a points-based system may work well, while for more expensive products, a tier-based system may work. 🎯 - Automation and Personalization: We can increase the chances of conversion with automated and personalized content to improve the customer experience. For example, a timely cart abandonment email can increase sales by up to 20%. 📈 - Strengthen communication: Keep in touch with customers through email marketing and SMS campaigns. A single SMS message can have a serious impact on customer engagement. 💬 - Integrated Marketing Solutions: Unified platforms allow you to streamline marketing processes and increase efficiency, making building customer loyalty even easier. Maintaining brand loyalty is challenging, but with innovative approaches and technologies, brands can not only attract customers, but retain them in the long run. 💪 How are you transforming your customer loyalty strategy? 💡 #ecommerce #onlinemarketing #loyalty #bianogr #biano