Global Leader of Marketing, Sales & Pricing Practice | Managing Director & Senior Partner at Boston Consulting Group
The amount of available consumer data has exploded in recent years, but companies have struggled to harness this abundance of data to create value. With the rise of AI and GenAI, however, we believe that organizations have a unique opportunity over the next three to five years to better address these challenges and transform their consumer intelligence capability into an enterprise-wide ecosystem that creates a more holistic view of the consumer than ever before.
Activate Innovation Ecosystems | Tech Ambassador | Founder of Alchemy Crew Ventures + Scouting for Growth Podcast | Chair, Board Member, Advisor | Honorary Senior Visiting Fellow-Bayes Business School (formerly CASS)
4moData abundance challenges organizations, but AI offers opportunities for holistic consumer insights.