Jean-Manuel Izaret (JMI)’s Post

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Global Leader of Marketing, Sales & Pricing Practice | Managing Director & Senior Partner at Boston Consulting Group

Is the market for used Cybertruck models driven by more than basic supply and demand? Used Cybertruck prices have seen a "sharp" drop as Tesla prepares to ship new models, with the average used price declining from about $143,000 in June to around $121,000 in August. Nonetheless, many prices are still higher than the list prices for the new vehicles, and buyers may question the value of purchasing used models at a premium when it is more attractive - at least on paper - to buy a new truck. One possible explanation for the remaining used vehicle premium is the potential for collectible value, especially considering the relatively small production run for the original models. #Pricing #Tesla #Cybertruck #Automotive #ConsumerBehavior #Psychology

Used Tesla Cybertruck Prices Fall In Wake Of New Model Availability

Used Tesla Cybertruck Prices Fall In Wake Of New Model Availability

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Stephan M. Liozu, Ph.D.

Monetization - Pricing Transformations - Change Management - Value-based pricing

4mo

Thanks Jean-Manuel Izaret (JMI). I would imagine that Cybertruck customers are either Tesla fanatics or thrill seekers. Car value probably does not matter to them. Some might be gamblers who took an early bet to resell. I think competition is certainly increasing in that category! Be well.

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