As a media communication student, I know there are so many branches of the industry to explore such as journalism, broadcasting, marketing coordinator and so on. But what have been my ultimate passion and goal is to be in the public relations industry. Since I was a little girl, I have been an introverted person. Was into Biology and languages that naturally made quiet room as the most preferred space to be in. Which means, less interaction with people. I was even called as an arrogant and hard-to-approach girl back then. But as time goes by, I feel like I want to get out of that comfort zone of mine. I wish to go out there, interact more, lead the team and present myself better in front of people. Simply said, wanting to become a better version of myself. Thus, I decided to take on challenges. I started to involve myself in many co-curricular and volunteering activities, meet new people at every program and grab any available opportunities to present myself to the audience. I got so much better, but still I have a lot of room for improvements. As a freshman, getting the invitation to be part of a mega event like this, The International Public Relations Convention is definitely a dream comes true. I got so many insights from the PR professionals from different countries there, allowing me to have a better vision as a soon to be PR professional especially in keeping myself up-to-date with the advancement of technology to incorporate in my work. I know this is just the start of my journey as a future PR professional. I believe in persistence efforts and eagerness to learn as among the prime keys to mold myself into the figure I have been dreaming of to be, so really anticipating for more discoveries to come!
Izzah Annuar’s Post
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I was quite shocked and saddened to listen to this podcast about the demise of BA (Hons) Public Relations courses in the UK and in particular my own degree course Leeds Beckett University (formerly Leeds Met) I would have presumed that PR courses would be flourishing. Communications has never been more relevant, not only as part of the marketing mix but also as a leading strategic business tool. The podcast is very informative (great job PRWeek) about why this has happened from a more transactional relationship with students due to high fees and a lack of understanding of what PR actually is with 'marketing' being a clearer choice. But let's be clear this is a disaster for our industry. I can't speak to newer courses but I applied to both Bournemouth and Leeds. Both were well structured and had great teaching. Ralph Tench Dr Liz Yeomans and Anne Gregory were fantastic tutors. But it was the integration with real-world experience that made it stand apart. The infamous 'portfolio', that was key to the course, meant that you had to find work experience from day one to show how you were applying learning in the real world. The year in industry was also key to help provide experience so you could hit the ground running in the job market. Really important to kids like me with no parental financial support available. What makes me most sad is despite MANY being quite sniffy about PR degrees I think they provided a really important gateway to students from diverse backgrounds and in particular the course in Leeds for kids from the north to access PR. I had no idea about what PR was. I found a Chartered Institute of Public Relations leaflet in my sixth form college and it seemed relevant to my skills. Leeds had an interview process which allowed me to confirm my decision and feel confident it was right for me. I was the first one to go to Uni in my family and very concerned about debt so this was important. It will be 30 years next year since I started my course. When I think about my 'Class of '99 from Leeds and the many alumni I have employed or worked with over those years it makes me very very sad that this course will no longer exist, because they are some of the best the industry has to offer. I really hope something changes. In my opinion (and I think I've earned the right to one after 30 years) the PR Industry spends far too much time and attention on self-congratulation and posturing and not enough time thinking about its future and how it can be accessible to future generations. Thank you Leeds Met for everything. Please tag any awesome alumni you know. Sharon Kemp Ryan Greenwood Kate Towey John Harrington Tim H. James Ruane Leah Eser Jemma Volp-Fletcher Gary Bramwell Paul Myers Nicola Phelan
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The Beginning of the End of My PR Course As I embark on the final stretch of my Public Relations course at the University of Media Arts and Communication-Instituteof Journalism (UniMAC-IJ), I find myself reflecting on the incredible journey that has brought me here. The past years have been a whirlwind of learning, networking, and personal growth. From mastering the art of crafting compelling narratives to understanding the intricacies of media relations, each lesson has equipped me with invaluable skills for the dynamic world of PR. As I prepare for my final projects and exams, I am filled with excitement and a hint of nostalgia. This course has not only expanded my knowledge but has also connected me with a diverse group of passionate individuals who share my enthusiasm for communication and storytelling. Together, we’ve tackled real-world challenges, participated in engaging discussions, and learned from industry professionals. Looking ahead, I am eager to apply what I’ve learned in practical settings and contribute meaningfully to the field. The end of this course marks not just a conclusion, but a new beginning—one filled with opportunities to make an impact in the world of public relations. Here’s to the final chapter of this academic adventure and to the exciting paths that lie ahead of me! Miss Ampomaa🥂 IKE TANDOH, Ph.D.,APR, FCIMC,MCIM. Seun David-Akindele (ACIMG) #PublicRelations #PR #Education #CareerJourney #Networking #branding #wellbeing #growth
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Is it important to study PR, or can you just learn on the job? 🤔Let’s break it down! 👇So, is it important to study PR? Absolutely! 👇 Jumping into PR because it seems glamorous isn’t enough. A solid foundation in communication is crucial. Studying PR provides a deep understanding of the industry's nuances, how traditional practices fit today’s landscape, and how to implement contemporary strategies effectively. You’ll gain insights into the role of journalists, how to build and maintain good relationships with them, master acceptable follow-up processes, and craft effective email pitches. These skills are integral components of any communication and PR career. Colleges should ensure students are well-prepared for their first jobs by teaching the basics of media ethics and effective communication. This comprehensive knowledge sets you up for success in the PR world. 👇Newsflash. You will still need to learn on the job 👇 On-the-job experience allows you to apply what you’ve learned in real-world scenarios. You’ll see firsthand how strategies play out and adjust based on results. Every industry has unique quirks, and working on the job helps you understand your niche's specific challenges and opportunities. Also, PR is stressful. Learning to embrace stress and thrive under pressure only comes with real-world experiences! What do you think? Share your thoughts in the comments below! #PR #PublicRelations #Journalism #Communication #PRAgency
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How do universities promote their public relations programmes online? And what does this say about how universities see their PR offering? That's what Ileana Zeler, Ph.D. and I set to find out with an analysis of UK university online prospectus content. The results are published in Journal of Communication Management (paywall) and we're delighted to see our analysis in print. https://lnkd.in/erpinm6Z As we know, public relations is usually offered as a degree alongside subjects such as marketing, journalism and advertising. So what did we find out?: 📖 Subjects such as marketing, journalism and advertising are foregrounded in course descriptions especially when discussing teaching and potential career paths. 🗞️ Presentation of programmes is sometimes “headline grabbing” and can position public relations as a tactical subject, emphasising promotion and practical skills. 👩🎓 Public relations is a difficult subject to explain within the confines of a university prospectus and consequently is frequently presented as a promotional practice with little connection to management, leadership or academic research. 🎉 It is often presented as a 'fun' occupation and frequently feminised. As I know from experience (and we discuss this in the article) course information that appears online is not always supplied by the course team (who may or may not be public relations specialists). Prospectus copy is driven by university positioning of particular types of courses, as well as market demands, so may not reflect what is actually taught on the course. The marketisation of HE can result in course descriptions being a selling tool and while they are not inaccurate do not express the breadth of the degree programme.
Shaping the future: discursive practices in promoting public relations education at UK universities
emerald.com
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📅 It’s almost a year since the PR Education, Training and Accreditation report that Richard Bailey Hon FCIPR and I wrote was published by PR Academy Ltd. One of the key findings was the steady demise of the single honours public relations degree in the UK. This situation was corroborated in a journal article titled ‘Undergraduate public relations education in the United Kingdom: Quo Vadis?’ written by Michal Chmiel and Raluca Moise and published in Public Relations Inquiry. The topic was also discussed in a recent EUPRERA webinar. After reading the paper and watching the webinar, it’s clear that there is no obvious solution to the issue. However, there is some evidence that broader communication management undergraduate degrees that include public relations as a module are recruiting well. ❓ So how far is the decline of the single honours public relations degree an issue? Perhaps it simply reflects the interests that Gen Z students have in a broader approach to communication management that includes marketing, advertising and journalism. From this perspective, it makes sense for public relations to be studied as a specialist subject at masters level. However, there are also signs that the recent increase in enrolments in masters-level public relations degrees (or strategic communication as they are often called) is going into reverse. The Higher Education sector in general is now struggling with a combination of frozen undergraduate fees, declining international student numbers and inflation. Departments will close, jobs will be lost and universities may have to merge and this will undoubtedly impact public relations degrees. 🆕 Richard and I are currently researching an update on our report. This will include a review of the topics that are being published in leading public relations journals. Our working hypothesis is that some great research is being done that could help practitioners in tackling some of the thorny communication challenges that they encounter every day. But the findings are largely inaccessible as the articles often sit behind paywalls and rarely get discussed in practitioner forums. Whilst the decline of the single honours public relations degree is clearly a major disappointment, weak transfer of academic knowledge to practice is, I believe, a greater issue. If you have any thoughts on this and/or you would like to be involved in our research, please do message myself or Richard. We hope to publish the report in the summer.
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Could you help Dr Kevin Ruck and Richard Bailey Hon FCIPR with further research about PR education and degrees? One interesting point that stood out for me in Kevin's post below is this: "Whilst the decline of the single honours public relations degree is clearly a major disappointment, weak transfer of academic knowledge to practice is, I believe, a greater issue." #pr #publicrelations #education
📅 It’s almost a year since the PR Education, Training and Accreditation report that Richard Bailey Hon FCIPR and I wrote was published by PR Academy Ltd. One of the key findings was the steady demise of the single honours public relations degree in the UK. This situation was corroborated in a journal article titled ‘Undergraduate public relations education in the United Kingdom: Quo Vadis?’ written by Michal Chmiel and Raluca Moise and published in Public Relations Inquiry. The topic was also discussed in a recent EUPRERA webinar. After reading the paper and watching the webinar, it’s clear that there is no obvious solution to the issue. However, there is some evidence that broader communication management undergraduate degrees that include public relations as a module are recruiting well. ❓ So how far is the decline of the single honours public relations degree an issue? Perhaps it simply reflects the interests that Gen Z students have in a broader approach to communication management that includes marketing, advertising and journalism. From this perspective, it makes sense for public relations to be studied as a specialist subject at masters level. However, there are also signs that the recent increase in enrolments in masters-level public relations degrees (or strategic communication as they are often called) is going into reverse. The Higher Education sector in general is now struggling with a combination of frozen undergraduate fees, declining international student numbers and inflation. Departments will close, jobs will be lost and universities may have to merge and this will undoubtedly impact public relations degrees. 🆕 Richard and I are currently researching an update on our report. This will include a review of the topics that are being published in leading public relations journals. Our working hypothesis is that some great research is being done that could help practitioners in tackling some of the thorny communication challenges that they encounter every day. But the findings are largely inaccessible as the articles often sit behind paywalls and rarely get discussed in practitioner forums. Whilst the decline of the single honours public relations degree is clearly a major disappointment, weak transfer of academic knowledge to practice is, I believe, a greater issue. If you have any thoughts on this and/or you would like to be involved in our research, please do message myself or Richard. We hope to publish the report in the summer.
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Today the PR & Journalism Community LBU hosted John Brenan from the Leeds Building Society. It was quite interesting to hear from a Leeds Beckett graduate and see the journey that they have been on in their career. Here is some key takeaways from his presentation: 🤝Soft skills are just as important as theory As someone who is pursuing a Masters, sometimes it's easy to get wrapped up in definitions, theories, the whos and the whats. But it's also just important to make sure I'm building the interpersonal skills. After all, PR is about relationships. What better way to build those relationships then to showcase empathy when talking with clients, be able to negotiate and reach a fair compromise, to remain calm under pressure and be able to confidently verbalise what you're talking about. 💡Read everything you can about anything you can We hear this all the time from our lecturers, but maybe it's good to hear it from a practitioner as well. Reading is essential to staying up to date with trends and having the knowledge for the areas and clients you are working with. John highlighted this in his presentation by saying it's important to have a "puddle depth knowledge but lake widths". Learn as much as you can, you never stop learning and you should always be widening your knowledge. 🎓Prepare for life post-gradation When talking about making that shift from university life to work life, John made an interesting point about going in to businesses and talking to people. Getting a real life experience, even if it's just shadowing for a day, can help you understand how businesses operate and their structures as well as the why and purpose of what they're doing. Being part of the PR society, I've had the privilege to talk to different practitioners and even go into some businesses - this has really helped me strengthen those soft skills, learn more about the industry and build those connection for post graduation. This was an interesting speaker event and thank you to John once again for coming in and sharing your experiences with us! Additionally thank you to Conrad Johnson-Omodiagbe for setting up this event!
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What you don't know about PR at your School A lot of university students have no idea about the PR in their school, or perhaps, are ignorant of that unit. It came to my observation that, until a student graduates, he/she is still ignorant of this unit and their duty as the pillar of the university. If you're a student here, I would like you to read through it. The fundamental duty of the Public Relations Unit is to initiate and implement public relations strategies to help the University get global visibility and maintain cordial relations with its public. The unit writes, edits, and publishes information to enlighten the public about the University through the University website, official Facebook page, the University Bulletin, Newsletters, and other special releases. These publications provide relevant information to all stakeholders. The unit also monitors public opinion to measure the public acceptability of the institution’s activities, policies, and programs, as well as identify public concerns and expectations. It is the custodian of all milestone events, newspaper publications about the University, broadcast materials, press releases, speeches, and other communication materials. The public relations unit writes copies of corporate advertisements based on requests from relevant Faculties/Departments/Units and specific events like congratulatory messages, and obituaries, among others. It coordinates all arrangements for corporate and official functions such as graduation/matriculation ceremonies, inaugural lectures, University lectures, distinguished guest lectures, receptions for dignitaries, courtesy visits, as well as welcome/send-forth parties. The unit organizes press conferences, interviews, radio/TV talks, and other media relations activities at the directive of the Vice-Chancellor. Finally, the unit carries out any other duties as may be assigned from time to time by the Vice-Chancellor, Registrar, or other Principal Officers. I hope you get it now... My name is Judith Nyior FIMC, CMC,CMS, and the 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 | 𝐓𝐫𝐚𝐢𝐧𝐞𝐫 | 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 | 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐓𝐡𝐫𝐢𝐯𝐞. 𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐲𝐨𝐮 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲, 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠. Click the link on my bio to learn more about my services. #publicrelationdutyawareness #knowledgeofapublicrelation
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About: As a passionate and driven Communications freshman at Kent State University, I am dedicated to exploring the dynamic world of media, public relations, and strategic communication. With a natural flair for creativity and a keen eye for detail, I am eager to immerse myself in hands-on learning experiences and connect with industry professionals to expand my knowledge and skills. Committed to excellence in both academic and extracurricular pursuits, I actively seek opportunities to contribute to campus initiatives and collaborate with fellow students. Through my studies and involvement in campus organizations, I aspire to make a positive impact in the field of communications and shape my future career path. Some of my favorite things: 1. Exploring Different Communication Disciplines: Delving into various areas of communication, such as journalism, public relations, advertising, or digital media, and discovering which ones resonate with you the most. 2. Building Connections: Engaging with fellow students, professors, and professionals in the communications field through networking events, clubs, and social media platforms. 3. Learning from Professors: Enjoying insightful lectures, discussions, and mentorship from experienced professors who share their expertise and real-world insights. 4. Personal Growth: Embracing the journey of personal and professional growth, developing new skills, overcoming challenges, and shaping your identity as a communication professional.
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Follow up to PR Education report – seeking your views and experiences 📉 Last year Richard Bailey Hon FCIPR and I published a report on the state of PR education in the UK. It caused a bit of a stir because it highlighted the serious decline of the single honours undergraduate PR degree. 📈 It also explored the growth of professional qualifications and training. 🔛 This year we are again researching PR education in the UK and we’d love to hear from practitioners and academics via a survey that will be available for the rest of May (see link in comments). Our focus this year is on why the situation has changed in the higher education (university) sector and what this means for PR professionalism. We’re also reviewing the topics that academic researchers explored in 2023. We’re currently analysing 247 articles from the following six public relations journals: 1️⃣ Corporate Communications: An International Journal: Volume 28 – 56 papers 2️⃣ International Journal of Strategic Communication: Volume 17 – 27 articles 3️⃣ Journal of Communication Management: Volume 27 – 34 articles 4️⃣ Journal of Public Relations Research: Volume 35 – 22 articles 5️⃣ Public Relations Inquiry: Volume 12 – 14 articles 6️⃣ Public Relations Review: Volume 49 – 94 articles This is to explore how far scholarly knowledge is being used to develop professional practice. We’d love to hear from you on these topics, either by completing the short (10 minute) survey or, if you would prefer, just by sharing thoughts and comments directly with either of us. The report will be published in July and will be free to download. #publicrelations #corporatecommunication #education #strategiccommunication #learningatworkweek #research
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