Jabra’s Post

Hire a head of growth and a head of marketing, and treat them as separate functions, with different goals. Whilst a head of growth will focus on product growth acquisition, activation, retention and revenue, your head of marketing should focus on non-product acquisition and brand development. I’ve yet to meet a head of growth who is great at brand marketing.

The Magic of Consumer Marketing (and something exciting) I spent several years of my early career in marketing roles. I learnt how to go deep into the consumers' psyche, and not just stop at what they say they want, but what they actually need, and what their #jobstobedone are (hat tip to Clayton Christensen Institute). I learnt the importance of this the hard way - made a positioning blunder once and saw the traffic withering away. But turning that around by getting much closer to customers while also staying true to our core value propositions allowed us to build one of the most loved consumer brands in the country today. One of the most exciting challenges for me as we build Furrl, is creating a national brand that customers love. We are not just a revolution in how today's consumers discover new products and labels, we are also claiming a large share of their mindspace. Early customer love has been great validation for Furrl, especially when customers say "I love your products. Whenever I'm bored, I check Furrl to see what's new." But our ambitions are vast and the journey has just begun. And we're looking for champions to learn, grow and contribute on this journey with us. There are two marketing roles we are hiring for, both of whom will work directly with me: 1. Content and Brand Marketing Manager - Overall ownership of brand and content, with major focus on social media 2. Performance Marketing Manager - Ownership of customer acquisition and retention charters Details in comments - I am confident this will be a career-changing role for the right candidates. 

⚠⚠⚠ I am hiring!! ⚠⚠⚠ Are you a performance marketer with a passion for connecting consumers to the gear, apparel, and experiences they need to feel confident in their next outdoor adventure? Do you love unlocking the potential of those around you? https://lnkd.in/gyJ3hFrV Top candidates will have: 🌲 passion for what we, REI, sell: a life well lived, outdoors 🚀 proven record of driving incremental customer value through performance marketing channels 💲 experience optimizing $xxM budgets across different performance tactics and channels #reiemployee #hiring #performancemarketing #advertising #rei

We're looking for a Marketing Director to join Elder! This is the most important role we're currently hiring for. Elder is an online marketplace that connects families and carers together and helps them to successfully manage their ongoing relationship. Carers have delivered more than 13 million hours of care to families through Elder since launch. In this role, you'll get to own the marketing strategy to ensure as many as possible of the millions of families looking for care and carers looking for better work get to benefit from the Elder experience. We're looking for someone with proven experience delivering rapid growth in a consumer marketplace with a deep understanding of the intricacies of building successful marketplaces. If you're a high energy, hands-on leader with a lot of grit and resilience and proven at delivering big outcomes then I'd love to speak to you. Link to role below!

We're hiring a Product Marketing Director to be an instrumental part of the #marketing team at Candid! Join Amanda Bottger, Jennifer Pinder and some other incredible colleagues to help lead, drive and execute on our strategy. We're looking for #gotomarketing or #productmarketing experience in the #b2b #dental or #orthodontic space. Apply here: https://lnkd.in/eA94jxq2