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Swiggy and Zomato unveil group ordering feature. Share a link with your gang and everyone can add dishes to one cart and split the bill. Group orders typically involve more people, leading to larger order values and frequent use of platform in social gatherings. Simultaneously rolling out of new features and making changes. They are locked in an intense marketplace battle for the top spot in India's food delivery market. Currently Zomato has 57% market share while Swiggy has 43%. Will this competition benefit customers? Drop your views in comment section. #Zomato #Swiggy #Grouporder #marketshare

Zomato grew at nearly 29% year on year. Meanwhile, Swiggy grew by only 11% year on year. Zomato's Market share also increased to 55% From Marketing to customer service, Zomato seems to have an edge over Swiggy. Zomato may be leading right now, but the food delivery market is always changing. Swiggy's next moves, along with any new competitors, could shake things up in the coming months. What do you think about this competition? Have you noticed any differences in service quality between these platforms? Let's talk in the comments! 👉 Follow me for more updates and insights! Naresh Purohit 🇮🇳 LinkedIn Guide to Creating Guide to Networking for LinkedIn LinkedIn Guide to Networking LinkedIn News India Linkedln #zomato #swiggy #food #market #service

Exciting double update from India’s food delivery giants! Both Swiggy and Zomato have introduced a group ordering feature that makes ordering food for large groups a breeze. We’ve all been there, someone trying to gather everyone’s orders by either going around the room or passing their phone. It might seem simple, but it often turns into a juggling act! Now, Swiggy and Zomato have made this easier. With their new group order feature, just share a link or scan a QR code, and everyone in the group can place their order in the same cart from their own devices. Zomato’s founder and CEO, Deepinder Goyal, shared on LinkedIn that this feature is being gradually rolled out. Meanwhile, Swiggy, which launched it a few days ago, has already seen impressive results: 6% of all orders in the first weekend used this feature, with the average order value being 3.7 times higher than usual. It's inspiring to see companies in India delivering innovative, user-friendly solutions! To learn more about this feature, check out the article linked in the comments. #Swiggy #Zomato #UrbanPiper #RestaurantTech

Placing direct orders from a new age brand is a big hassle, and the reason why Zomato & Swiggy serve as great platforms to establish a brand in the beginning. I had this experience today with a brand I ordered from, and used their app due to a better deal they offered. But the mental exhaustion to just receive the order made me realise why brands choose to start with food aggregators in the beginning for gaining momentum. It took me almost 2hrs to receive the 2 items I had ordered, and it was dead cold by the time it arrived. Direct orders after you have operational efficiency makes sense, but aiming to start with that is a difficult & tedious thing. Managing delivery fleet along with food prep requires a different mindset & patience, of which Zomato & Swiggy have mastered 1 aspect of at least. We tried direct ordering systems in the beginning, but quickly realised that shifting consumers to your platform and changing the habitual process through Zomato & Swiggy would require deep spends on customer acquisition along with peak operational efficiency. Have you ordered from your favourite brand without using Zomato or Swiggy? How was your experience? #cloudkitchens #foodbeverages #zomato #swiggy #directorders (P.S. the photo you see has nothing to do with the post, I just wanted to give you a peek into a new concept that will start reaching doors in Delhi NCR very soon; watch out for updates on my page here)

Zomato Surpasses Swiggy: A Market Share Surprise! For years, Swiggy and Zomato were closely in this race of food delivery business in fact in 2020, Swiggy was ahead with 52% market share, but Zomato has turned things around. In 2023 Zomato's market share went up to 54%, and in the latest report, it's now around 60%, leaving Swiggy behind at 40%. Zomato's smart moves and hard work have pushed it to the top of the food delivery game. Every year, it keeps getting stronger, changing how things work in the industry and showing others how it's done. Not only does Zomato lead in food delivery, but it is quick commerce too, Zomato's Blinkit has a comfortable lead with a 45% market share. Others like instamart and Zepto follow behind with 27% and 21% respectively. This shows Zomato's strength not just in delivering food but also in quick shopping, making it a top choice for many. Even in Bangalore, Swiggy's stronghold, Blinkit has surpassed Instamart in market dominance. so why is this happening? First, Zomato is in more cities—over 800, compared to Swiggy's 580. This means Zomato can reach more places and serve more people. secondly, Zomato's strategy of focusing on food delivery and and quick commerce as distinct businesses sets it apart from Swiggy. While Swiggy offers both services within a single app, Zomato's separate focus allows for targeted strategies and enhanced customer experiences to each segment's unique demands. Also, Zomato keeps improving. They're always coming up with new ideas and making sure deliveries are fast and food is good. Plus, Zomato is really good at letting people know about them. They have strong ads and people trust them. Zomato is winning because they're everywhere, they focus on what they do separately, they keep getting better, and they're good at telling people about it. What are your thoughts? which app do you prefer most for ordering food online? ✅ Follow Naresh Purohit 🇮🇳 for more insights! 😀 LinkedIn Guide to Creating Guide to Networking for LinkedIn LinkedIn Guide to Networking LinkedIn News India LinkedIn #Zomato #Swiggy #FoodDelivery #MarketLeadership

Yet again, we're discussing Swiggy vs. Zomato 🥊 In the last few months, you may have seen the impressive strides made by Zomato. From their groundbreaking #ZeroNoticePeriod policy, which offers employees unparalleled flexibility, to the Zomato Employees Fund (#ZEF) that streamlines food reimbursement processes, they are setting new standards. Their collaboration with Dua Lipa on the #FeedIndiaCampaign is equally impressive. But did you know Zomato also launched a #GroupOrdering feature, just like Swiggy? With this feature, you can scan a QR code or share a link with your group, allowing everyone to add dishes to one cart! What sets Swiggy apart is their innovative marketing campaign. By creatively employing the "#MultiverseOfMemes," they have brilliantly amplified their feature's launch, showcasing how creativity can drive competitive advantage. These bold moves from both Zomato and Swiggy remind us that in the world of business, innovation and creativity are key to standing out and making a real difference. #SwiggyVsZomato #InnovationBattle #MarketingMagic #CreativeCampaigns #FoodTechWars

Zomato and Swiggy - the OG delivery bros. The caption "You and I in a parallel universe" paired with a photo of Zomato and Swiggy delivery boys together is a playful and creative way of showing that, despite being competitors, these delivery people share the same goal: delivering food to customers. It’s a fun, light-hearted way to celebrate the idea that even in a competitive market, there’s a shared humanity and purpose behind their work. Absolutely! From racing to capture the market share to bhaichara on stock market, its rare a company giving the limelight to its rival company. A special day for #SWIGGY made more special by the other big food delivery giant. In the end, #Zomato move can also be seen as a smart marketing strategy designed to grab attention in a unique way. it’s a smart way of marketing that mixes humor, a sense of unity, and an understated dominance, all while ensuring the brand stays front and center in the audience's mind. It might just be a calculated move to stir conversation and keep the competition on its toes, while making Zomato feel more approachable and community-oriented. pic credits :- Zomato India #zomato #marketing #swiggy #listing #delivery #competition #brand #brandpositioning #unique #creative

The Untold Reality of Swiggy vs. Zomato In the ongoing rivalry between food delivery giants Swiggy and Zomato, a closer look reveals why Swiggy may struggle to surpass Zomato in the competitive Indian market. Key Insights: Strategic Moves: Swiggy’s decision to remove Zomato CEO Deepinder Goyal from the Shark Tank India panel was a distraction tactic. This move may backfire, as Zomato’s brand loyalty under Goyal remains strong. Copycat Culture: Swiggy often mirrors Zomato’s strategies, such as partnerships with content creators. This lack of originality raises concerns about Swiggy’s long-term market viability. Market Share & Profitability: Zomato holds approximately 60% of the market share, compared to Swiggy’s 40%. Zomato’s diverse services, including grocery delivery and restaurant reviews, contribute to its balanced revenue stream. Service Delivery Comparison: Zomato often excels in speed and reliability, with positive customer feedback on timely deliveries. Swiggy faces criticism for late deliveries and service issues. The Path Ahead: To compete effectively, Swiggy must focus on unique value propositions. Innovations in service delivery and customer experience are crucial for growth. While the rivalry is ongoing, Zomato's established brand loyalty and innovative strategies give it a significant edge that Swiggy may find difficult to overcome. #SwiggyVsZomato #FoodTech #DeliveryBattle #MarketShare #Profitability #ServiceDelivery #CopycatCulture #Zomato #Swiggy #DeepinderGoyal #SharkTankIndia #ContentCreators #Innovation #CustomerExperience #FoodDelivery #IndiaFoodMarket

With the Zomato/ Swiggy logistics, here is an idea for the team. We have observed that currently we get the multiple orders from same restaurant getting delivered by multiple delivery partners even within the range of 500 m. Food in any case is going to be delivered in given time and wont be fresh as well. So now problems faced by zomato/swiggy, customer and restaurant are: Restaurants: 1. Prepare multiple orders and spend time in handling delivery guys 2. High cost due to multiple delivery and packaging charges - Less profit 3. Handling complaints of mixed up or incomplete order 4. Live customer satisfaction drops as more focus on delivery 5. Cant cater customer far from location Zomato: 1. Too many delivery partners being assigned for same location 2. Difficulties in delivering food during bad wearher 3. Riders delay or cancellation due to bike failure, weather, traffic or xyz reasons 4. Too many charges being implemented like surge, delivery, platform fees 5. Less profit due to all costs 6. More complaint management and customer service Customer: 1. Delay in food delivery due to weather, riders, order preparation 2. On time food expectation leading to switching from zomato to home made food 3. Customers tend to switch mood due to expected delivery time 4. No live food display 5. High delivery charge above 7km range Solution: ?? ZOMATO FOOD VENDING MACHINE >> Fill up the items based on data we have for one location and make it available on app. Comments open for discussion, suggestions. If you like it, tag zomato or even swiggy! #zomato #idea #business #growth #swiggy Deepinder Goyal Zomato India Zomato Care Blinkit

The Rise of Zomato: Dominating the Food Delivery Space In the dynamic world of food delivery, Zomato has emerged as a frontrunner, surpassing its competitor Swiggy in market share and innovation. What began as a neck-to-neck race in 2020 has seen a significant shift, with Zomato now leading the charge. In 2020, Swiggy held a commendable 52% market share, but Zomato's strategic maneuvers have flipped the script. By 2023, Zomato surged ahead, boasting a 54% market share. Fast forward to the latest reports, and Zomato's dominance has grown even more, now commanding a whopping 60% of the market, leaving Swiggy trailing at 40%. Zomato's success isn't confined to food delivery alone; its quick commerce arm, Blinkit, has also secured a comfortable lead with a 45% market share, surpassing competitors like Insta Mart with 27% market share. Even in Swiggy's home turf of Bangalore, Blinkit has emerged victorious over Instamart. So, what's driving Zomato's triumph? Firstly, it's the extensive reach of Zomato, spanning over 800 cities compared to Swiggy's 580. This widespread presence ensures accessibility to a larger customer base. Secondly, Zomato's strategic differentiation between food delivery and quick commerce, offering separate platforms for each, sets it apart from Swiggy's integrated approach. Zomato continues to redefine the food delivery landscape, it's crucial to understand the factors influencing consumer choices and preferences. Dr. John william #zomato #swiggy