Can anyone relate to the meme? How many of you spend time looking at your team's marketing strategy every year? If you don't, it's time you start. Without one, you can end up overspending and not finding the customers you want. So, how do you create one? We're gonna start slow and build an outline of what you need in marketing strategy. So what are the high level considerations you should think about in a marketing plan? Here they are: 1. Your Business - knowing what you do is key 2. Target Market - who do you want to reach? 3. Budget - how much money do you want to spend? 4. Market Strategy - what will you tell people about your business? 5. Market Channels - what website/ad platforms will you use? In the following posts, we'll dive deeper into the specific details. Looking forward to helping you grow your business 😉
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🔫 Why “Spray and Pray” Marketing Is A Guaranteed Way To Burn Your Budget (And What To Do Instead) 🔫 Running ads can feel like a gamble. You throw money into it, cross your fingers, and hope it comes back with friends. But here’s the reality... If you’re taking the “spray and pray” approach – aiming your ads at anyone and everyone – you’re setting yourself up for disappointment. 🛑 Why Broadcasting to “Everyone” Gets You No One 🛑 Before people will even think about pulling out their wallets, you need to grab their attention. And most ads are, frankly, as exciting as a tax seminar. But here’s the twist... The right person, the one who genuinely needs what you’re selling, will find value in even the most “boring” product if it meets their specific needs. That’s where targeted marketing comes in. It’s not about reaching the most people; it’s about reaching the right people. 🧮 Ditch the Numbers Game – Focus on Your Ideal Customer 🧮 Instead of throwing ads into the wind, hoping they’ll land in front of a willing buyer, get precise. Define your ideal customer: who they are, what they care about, and, most importantly, what keeps them up at night. Once you know this, you can craft a message that hits home, addressing their desires, pain points, and the solutions they need. ✨ Turning Ordinary Products into Must-Haves ✨ You might be thinking, “My product isn’t exactly thrilling.” But. When you understand your ideal buyer, you can highlight aspects that matter to them. It’s not about adding fluff but about showing the real benefits – the ones that make them realize your product can make their life easier or better. 💵 Stop Wasting Money – Start Connecting with the Right Audience 💵 Forget “spray and pray” marketing. By focusing your ads on people who are actively looking for what you offer, you can spend smarter, not harder. So say goodbye to wasted clicks and hello to a more focused, higher-ROI ad strategy. https://lnkd.in/eSSfvZuU
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💡📈💸You’ve launched your business idea, your small company, or perhaps even a personal brand, and now you’re faced with the challenge of getting it out into the world. You know that marketing is key to finding customers, but without a large budget, you might feel stuck. The good news? You don’t need deep pockets to make an impact. There are several budget-friendly marketing tactics that can get your business noticed. Some may feel natural to you, while others might push you outside your comfort zone — but each can make a difference. 🚀🌍📣 To learn more about it, check out this wonderful article by Victoria Angelova for Medium https://lnkd.in/efP4We-a #SmallBusinessTips #BudgetMarketing #GrowYourBrand #MarketingStrategy #BusinessGrowth
Marketing Strategies for Solopreneurs or Small Businesses on a Tight Budget
medium.com
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Everyone wants 6 and 7-figure marketing campaigns, but most entrepreneurs don’t want to do what it takes to create them... Profitable campaigns don’t happen by chance. They’re a result of intentionally executing a well-defined plan! Well-defined does not mean it needs to be complicated. This process is so important that I’ve taken the past few years to streamline the process of creating 6 to 7 figure marketing plans. A 12-month plan can be created in just 30-60 minutes, and shorter-term plans can be put together in 5-10 minutes. Simplicity is key. You must have a “fill-in-the-blanks” framework that contains all the components of a 6 to 7-figure marketing plan, without fluff. Do you have a streamlined process to quickly create marketing plans that work for your business?
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Creating an effective marketing plan is essential for any business looking to achieve its goals. Here are the key steps to consider: Define Your Target Audience: Understand who your customers are and what they need. Set Clear Marketing Objectives: Establish what you want to achieve with your marketing efforts. Conduct a Market Analysis: Analyze your industry, competitors, and market trends. Develop a Unique Selling Proposition (USP): Determine what makes your product or service stand out. Outline Your Marketing Strategies: Plan the tactics you will use to reach your audience. Set a Budget and Allocate Resources: Determine how much you will spend and where. Implement the Plan and Monitor Progress: Execute your strategies and track their effectiveness. Analyze and Adjust the Plan as Needed: Review your results and make necessary adjustments. By following these steps, you can create a marketing plan that is tailored to your business and helps you achieve your desired outcomes.
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If you're like most solopreneurs, you're in a juggling act that never seems to end. Countless moving parts and never-ending second-guessing on what to prioritize. When it comes to marketing, this is a recipe for disaster. Without a clear strategy, you confuse. And when you confuse, you lose: interest, audience, clients. If you can relate, I have good news: It no longer has to be this way! Take the following FREE marketing assessment: https://lnkd.in/e2wrmDM6. You'll then get a fully customized marketing report that will take the guesswork out of what needs to be prioritized, along with a gameplan to get started. Spaghetti is meant to be eaten, not thrown against the wall. Take the assessment and finally get the clarity you've been seeking for so long: https://lnkd.in/e2wrmDM6
StoryBrand Marketing Report
storybrandmarketingreport.com
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We're not just about marketing; we're about creating a future where your business carries out your vision. Our specialty? A customized, Strategy-First Marketing Plan tailored just for you. We dive deep into what makes your customers tick, aligning every marketing move with your broader business goals and objectives. For business owners, this means: - No more guesswork or wasted efforts. - Every marketing dollar spent is a step toward your vision. - Your brand's story is told consistently across all channels. Let's make your marketing efforts as visionary as your business. Connect with us to craft a plan that not only speaks to your audience but also propels you toward achieving your goals.
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You can make marketing work for your small business (without overcomplicating it) 🔑 The key -> Don’t do it all at once without being clear on goals According to U.S. Bank, 78% of small businesses fail because they lack a well-developed business & marketing plan. Now, thinking about a marketing plan might seem daunting... But think about the impression you leave on your customers when you: ➡️ Sporadically post on social media ➡️ Send emails only during launches ➡️ Have a website with outdated offers Your business stops being memorable… Because you never show up consistently for them. But what if you can change that? You do when you stop jumping from one tactic to another Make your marketing plan stronger by asking yourself these 3 foundational questions: 👉 What’s the most important goal for the year/quarter/month? 👉 Who is my target audience and what’s the best way to show up in front of them? 👉 How much budget can I allocate to consistently engage existing customers and acquire new ones? You have to start simple. Select two tactics that suit your business the best. Do it for a solid 3 months—and then reassess. This approach will help you grow your business locally without overcomplicating your plans.
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If you're like most solopreneurs, you're in a juggling act that never seems to end. Countless moving parts and never-ending second-guessing on what to prioritize. When it comes to marketing, this is a recipe for disaster. Without a clear strategy, you confuse. And when you confuse, you lose: interest, audience, clients. If you can relate, I have good news: It no longer has to be this way! Take the following FREE marketing assessment: https://lnkd.in/eCd7NzVG. You'll then get a fully customized marketing report that will take the guesswork out of what needs to be prioritized, along with a gameplan to get started. Spaghetti is meant to be eaten, not thrown against the wall. Take the assessment and finally get the clarity you've been seeking for so long: https://lnkd.in/eCd7NzVG
StoryBrand Marketing Report
storybrandmarketingreport.com
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Imagine ↓ Two friends A and B decide to build businesses separately. On one hand, A decides to do the marketing on his own. Whereas B decided to hire a marketing expert. One year later, B’s business was flourishing while A was still struggling to build his brand. B was leading the race because he knew how important marketing is for building a business. Running a business without marketing is like trying to run a car without petrol. You get the idea, right? If you’re still wondering why you should invest in marketing, here are a few reasons for investing in marketing: ✔️Brand Awareness ↳ Marketing helps in creating brand recognition, making your business easily identifiable in the market. ✔️Customer Engagement ↳ It facilitates interaction with customers, fostering long-term relationships and loyalty. ✔️Driving Sales ↳ Effective marketing strategies drive sales and promote business growth. ✔️Global Reach ↳ Digital marketing, in particular, allows businesses to reach a global audience cost-effectively. ✔️Measurable Outcomes ↳ Online marketing provides measurable results, helping businesses to analyze and optimize their strategies. Marketing helps you bridge the gap between your product/ service and your potential customers. Without a solid foundation in marketing, your brand will suffer just like A’s. If you want to accelerate your business in the industry with the right marketing? my DM's are open, let’s chat!
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🚀 Why Your Business Needs a Fresh Website & Marketing Strategy in 2024 🚀 1️⃣ First Impressions Matter: Your website is the face of your brand. A modern, user-friendly site shows professionalism and builds trust instantly. 2️⃣ Stay Competitive: A fresh marketing approach helps you stand out in a crowded market. Stay ahead with strategies tailored to attract today’s customers. 3️⃣ Boost Performance: An updated site and strategy can increase engagement, conversions, and sales—driving your business forward. 📣Holler at me! 📣 Smart Marketing
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