Jack C. Patterson’s Post

Congrats to Uzma Rawn Dowler on her promotion to Chief Marketing Officer (CMO) with Major League Baseball (MLB)!⚾ Serving in various roles over nearly a decade at MLB, Dowler will now lead global marketing efforts to reach new audiences while growing the sport. She will be collaborating with Noah Garden, Deputy Commissioner of Business and Media. Uzma's promotion has me reflecting on my personal journey as a longtime student of our national pastime. I discovered my baseball passion during the 1994 season, which sadly ended prematurely (with no postseason) due to a players' strike. This understandably resulted in widespread fan frustration that I, a mere adolescent, oddly paid close attention to. In fact, I specifically recall hearing countless people say they would never again follow baseball or even watch a game. I remember feeling devastated...but motivated. Motivated to stand up for baseball. Motivated to generate excitement for the sport. Motivated to help preserve our national pastime. More than three decades later...I'm still motivated. As an adult, I've discovered an additional passion: content marketing. Of course, baseball and content marketing work fabulously together as battery mates. I love creating baseball content that generates excitement while cultivating community. In doing so, I understand that for baseball to remain the greatest sport on earth, it needs strong marketing efforts. It needs extended global reach. It needs consistent audience growth. It needs people like Uzma Rawn Dowler. Here's to increased engagement in 2️⃣0️⃣2️⃣5️⃣ and beyond! #UzmaRawnDowler #UzmaRawn #UzmaDowler #ChiefMarketingOfficer #CMO #GlobalMarketing #Marketing #NoahGarden #SocietyForAmericanBaseballResearch #SABR #MajorLeagueBaseball #MLB #EnergyThroughInspiration #JJDInspiration #JJDSports #JJDReposts #JJDContent 📺MLB NETWORK 🔷Society for American Baseball Research (SABR)

🚨 YOU NEED TO HEAR ME CLEARLY 🚨 By 2025, “Non-Revenue Generating Sports” won’t exist in NCAA athletics. Every sport at a school now is its own brand—like a content house. The team has its voice, but the players? They’re the content creators (think Colorado Football or FaZe Clan). Now instead of just one team voice, you’ve got each individual athlete voice, building their own brands and boosting the team’s. This is what new-age fans gravitate towards. It’s a win-win. Here’s the blueprint: • Listen to each athlete. • Assess their brand and voice. • Plan for their individual success and use it to amplify the team’s brand, voice, and success. • Create media, sponsorships, and partnerships that resonate—not the same old traditional media methods. That’s it. That’s the vision. Happy Friday! 🦁 ❗️P.S. Let me know if this is a conversation you would like to continue. Me and Shawn Jewell DMs are open! Let Rampant help you build.

Join us (registration below) next week for an exclusive webinar with Shelly Wilkes, the EVP of Marketing and Social Responsibility for the Orlando Magic! We'll be talking about how she's helped build the organization into a multi-billion dollar franchise with a global footprint! You can register here: https://lnkd.in/gg8cUYcc During this conversation, Shelly will be talking about how operators can: • Leverage fan engagement to drive international market growth for sports teams. • Develop strategies for building a global brand presence and connecting with diverse fan bases. • Measure the success of international growth and marketing initiatives.

🦹♀️🦹♂️The real villiain in branding is... 🦸♂️ Captain Small. ⇨ Capitan Small stands for safety, caution, conformity, don't rock the boat, don't ruffle feathers, copy and paste, ⇨ Captain Small says: "No wit please we're in business." ⇨ He says: "Play small, follow the herd." 🚨 Yet Capitano Small is a fool Because playing it too safe can be a risk If you need to stand out... If you need more leads fast... If your brand is in the doldrums... If you're a founder who needs to level up your personal branding game... If you need a creative brain like no other... If you need someone who has worked with clients like Pernod Ricard, The Times, Waterstones & Warner Brothers... Then I can help.

The Rookie Training Camp Lesson Point: "Sports teams invest in developing their rookies. Businesses? Not so much." Imagine this: A sports team drafts a rookie with potential. Do they throw them onto the field with no guidance? Of course not! They get a training camp, a mentor, and a playbook thicker than Grandma’s recipe collection. Now picture this in a corporate office: A new hire arrives. Day one, they get a company mug, a sticky note with their login, and a polite “good luck” before being thrown into the abyss. 🏈 The Lesson: Sports teams succeed because they train, nurture, and mold their rookies into champions. Businesses, on the other hand, often see new hires as “plug-and-play.” Invest in your team’s growth if you want to win the game.

Whiteboarding is something that all sports teams do in one way or another. It’s the planning that takes place prior to any game. (I chose Ted Lasso for a visual because, being authentic here, watching streaming movies is one of my favorite sports, yet I also watch the Super Bowl for the commercials.) Yet if we know even the best professional teams whiteboard and plan in advance, why do lawyers skip this essential step before their new business pitches? The PR master Cheryl Bame reminded me of this during her recent visit to New York, proving that creativity often takes at least two people to create a spark. 🌟 So, before your next BD pitch, please remember the basics. 🏓 Choose your team carefully. Everyone on the team must have a purpose and role. 🎾 Involve your business development department in all aspects of the pitch. 🏒 Know as much as possible about the company, their players, and the issue that you are being asked to address. 🏅 Refine your value proposition and selling points. Base them on the potential client's concerns and factor in the incumbents you may face. Be able to back those points up with real examples. 🥊 Know the objections in advance and how to address them, even before they are raised. 🏀 Get the team together to practice. Understand the main objective of a whiteboarding and rehearsal is to be prepared and be ready to help, yet it's equally as important to know how to get your potential clients to share their concerns. There are lots of other steps to take before honing your new business skills, but these are some of the essentials. I’ve workshopped with hundreds of lawyers on this topic, so just reach out if you want to discuss this, or to add to this list. And for those who watched Ted Lasso, I remain a fan of AFC Richmond, and follow all of their games. #strategy #whiteboarding #planning

Fan engagement is the holy grail of sports, and for good reason. The strategies employed are intense and creative, with top dollar spent to achieve these elusive treasures. But how many other industries successfully engage their audience with the same passion and commitment? Is it only the hospitality and entertainment industries that take fan engagement seriously? It's worth thinking about how many companies in life sciences truly prioritize their customers and provide exceptional service, rather than just paying "lip service" and constantly changing revenue goals. Let's strive to learn from the success of fan engagement in sports and apply it to our own industries.

𝗥𝗲𝗱 𝗕𝘂𝗹𝗹 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆: 𝗧𝗵𝗲 𝗰𝗼𝘂𝗿𝗮𝗴𝗲𝗼𝘂𝘀 𝗽𝗮𝘁𝗵𝘄𝗮𝘆 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗯𝗲𝗹𝗼𝘃𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 Our Red Bull case study focuses on Red Bull advertising, extreme sports, distribution, production, and innovation. They take chances most of us would be too afraid to do. This courage helps capture the attention of a younger audience. https://lnkd.in/gHXQRpM3

I had no idea what I was getting into landing my first big-time brand partnership with Lionsgate Entertainment 🎬 My instinct said, "this is big for us... we have to make this work." And we did—after landing this brand partnership deal, our revenue jumped 25%. It opened my eyes to the world of #BrandPartnerships, and 2X our revenue in just a few months. Curious about how we did it?🎙️ commercecross.com #ecommerce #digitalmarketing #marketing #collaboration

The Rookie Training Camp Lesson Point: "Sports teams invest in developing their rookies. Businesses? Not so much." Imagine this: A sports team drafts a rookie with potential. Do they throw them onto the field with no guidance? Of course not! They get a training camp, a mentor, and a playbook thicker than Grandma’s recipe collection. Now picture this in a corporate office: A new hire arrives. Day one, they get a company mug, a sticky note with their login, and a polite “good luck” before being thrown into the abyss. 🏈 The Lesson: Sports teams succeed because they train, nurture, and mold their rookies into champions. Businesses, on the other hand, often see new hires as “plug-and-play.” Invest in your team’s growth if you want to win the game.