Our economy, local and national, thrives when small and medium size businesses thrive. Love this article about the how, quoting a new connection of mine, Syama Bunten. She is spot on! She highlights the importance of connection and community, which is exactly WHY we launched SPEND, a program of SheMoney to support local women+ owned businesses in Utah. We produced a guide which you can find on our SheMoney website. Lean in to local! #smallbusiness #retail #buylocal #shemoney #utah #saltlakecity #womenownedbusiness
Making change in the world through exercising capital. Host of award-wining wealth expander podcast Getting Rich Together, and creator of the Women & Wealth Catalyst Summit.
🔊 Quoted in the The New York Times today!! "The United States is undergoing a cultural shift in retail buying, said Syama Bunten, the founder of Scaling Retail, a consultancy in San Francisco. The direct-to-consumer model, pioneered by companies like Dollar Shave Club and Stitch Fix, was an innovative approach years ago but now is saturated. Another way for independent owners to build business is through connection and community, often through in-store events, which creates vibrant street life, foot traffic and a gathering of like-minded people. A bus shelter ad might get a brand visibility, Ms. Bunten said, but creating events and spaces for customers creates a much stronger emotional connection." “It may not be that 100 percent of visitors turn into customers,” she said, “but you have 100 percent chance of your brand having a much more lasting effect in someone’s mind than a traditional advertising piece.” https://lnkd.in/gNtXJdNr
Making change in the world through exercising capital. Host of award-wining wealth expander podcast Getting Rich Together, and creator of the Women & Wealth Catalyst Summit.
9moYes Jacki Zehner! #womenmoneypower