How detailed should your pitches be? There is a lot of conflicting information out there on how to pitch clients: what works, what doesn't work, and how to get them to pick you amongst the other TONS of options out there. The annoying truth is that a lot of different tactics work, however, let's filter through some of the noise and cut right to what works. There is a time and a place for long, detailed pitches. One of those time is for dream clients. If there is someone you have always wanted to work with, you should go the extra mile to create a above-and-beyond pitch. Outside of that, the other time to create a detailed pitch is if you have a warm lead (meaning they have responded and are interested in what you have to say or do). This can be in the form of a response or something you send them after the first time you hop on a call. Personally, I send semi-detailed pitches (nothing more than a handful of paragraphs) and then after we hop on a call and I hear more about their pain points and what they need, I create ridiculously detailed and thorough proposals. This is how you avoid spending hours and hours on pitches, only to hear crickets back.
Bionic Direct Response Copywriter - The Romanator
10moOn the surface, simple = better! Then the further down the pipeline, more detailed = better