JACKSHOOT’s Post

More people are tuning in to the ne\ws during the election season. If you are an advertiser, this is a peak opportunity to reach your customers. Ask me about OTT (Streaming stations) Youtube, Paramount, HULU, etc. #advertising #advertisingagencies #marketing #election2024 News programming access is expanding How viewers are accessing both broadcast and cable is changing. Americans are increasingly using over-the-air (OTA) and over-the-top (OTT) devices, including virtual multichannel video programming distributors (vMVPDs), such as YouTubeTV, Sling TV and Hulu+ Live TV, to access TV programming. Household vMVPD subscriptions have increased year-over-year for the last three years, growing from 12.1% of all U.S. TV households in December 2021 to 16.5% in December 20231. And news viewing on vMVPDs follows a similar trend. 

**LinkedIn Post:** 🏈 Super Bowl LVIII: A Historic Milestone for Hispanic Audiences in the U.S. 🌟 In a groundbreaking move, Super Bowl LVIII was broadcasted on Univision, marking the first time the NFL awarded broadcast rights to a major Hispanic network. This decision is a significant nod to the growing influence and demographic shift of Hispanics in the U.S. With Hispanics making up nearly one fifth of the U.S. labor force and population over 16, their rising purchasing power and demographic changes are impossible to ignore. Interestingly, less than a third of Hispanics in the U.S. are immigrants, with many being proficient in English or growing up in English-speaking households. Univision, part of the TelevisaUnivision group, showcased the Super Bowl to its large Hispanic audience, reflecting their unique position in the U.S. media landscape. The inclusion of Spanish-language commentary and ads, alongside English content, caters to a diverse Hispanic audience that values both their American assimilation and cultural roots. Major advertisers like Audi, Target, Starbucks, Verizon, and T-Mobile capitalized on this opportunity, with creative ads targeting the Hispanic market. Notably, Verizon featured Colombian reggaetón star JBalvin, while Michelob ULTRA's ad bridged cultures with football legend Dan Marino and soccer star Lionel Messi. This Super Bowl broadcast represents more than just a game; it's a reflection of America's multicultural and multilingual reality. It’s a milestone in recognizing and valuing the Hispanic audience in mainstream media and entertainment. As the U.S. continues to evolve into a rich tapestry of cultures and languages, it’s clear that media companies and advertisers must adapt to stay relevant. Super Bowl LVIII was a prime example of this cultural shift, and it's just the beginning. #SuperBowlLVIII #Univision #HispanicAudience #MediaTrends #MulticulturalMarketing

Digital video has overtaken traditional TV in consumer consumption. As consumer viewing habits shift, it’s time for PR campaigns to evolve too. While traditional TV placements have long been a key goal in publicity efforts, the rise of digital video offers an opportunity to amplify your reach and make a bigger impact. Check out this insightful data from eMarketer on how viewing habits are evolving:

Ready to reach voters in 2024? Streaming TV households are spending more time with news programming. Americans who consider themselves to be independent but say they align closer to the Democrat party are 15% more likely than the average U.S. adult to watch technology news video content on the internet or apps. Meanwhile, those who consider themselves independent but say they align closer to the Republican party are 15% more likely than the average U.S. adult to watch business news on the internet or apps. Outside of news, they’re 13% more likely to watch sports videos.

The TV Industry's Blind Spot: Older Audiences Crave More Than Reruns and Retirement Homes I keep on repeating this to my clients and the wider industry, because it seems to be constantly ignored. But: Most TV Markets in the Northern Hemisphere face a growing percentage of the population aged 50+, who have an increasing disposable income, and yet are underrepresented in TV content - and by that I mean also in #Streaming. These so called 'older' audiences are active, engaged, and diverse in their interests. We need to serve more content that reflects the experiences and interests of such "older viewers", have a wider age-inclusive casting, and create advertising that doesn't rely on stereotypes. We must work on broadening the audience base in streaming but also 'linear' TV because it means more revenue streams and less reliance on the next fickle youth trends or hype. Who has some good examples, on how such content could look like? Where do you spot innovation for age inclusive content? Would love to hear from you and your experience. #agingsociety #tvstrategy #television #demographics #media #strategy

Less than half of Generation Z now watch broadcast TV, with only 48% of 16 to 24-year-olds tuning in during an average week, a significant drop from 76% five years ago. According to Ofcom's annual Media Nations report, young adults spent an average of 33 minutes each day watching traditional TV, marking a 16% decrease from the previous year. This shift highlights the evolving media consumption habits of the younger demographic. #GenerationZ #TVViewingTrends #MediaConsumptionChanges

This chapter shows how rural lifestyle television programmes become a way for Nordic public service broadcasters to negotiate tensions between centre–periphery and to symbolically meet the obligation of representing the whole country.    "First, we claim that content and text analyses are important and often overlooked in research devoted to the concept of media welfare. Second, we elaborate on the idea of “universal access” within broadcasting to not only be a question of infrastructure, but a symbolic one as well – that universal access can be about the access to representation", says authors Linus Andersson, Martin Danielsson, Malin Hallén, & Ebba Sundin   📍 Read the chapter "From reality-TV to rurality-TV: Exploring the genre of idealised rural lifestyles in Nordic public service television" in the anthology "The Future of the Nordic Media Model: A Digital Media Welfare State?". #publicservice #realitytv #television #media

In a world dominated by short-form content, how can we boost TV and movie viewing among younger generations? 📺 Join us at OTT 2024 for an exploration of the unique role of longform content and discover strategies to keep Millennials, Gen Z, and Gen Alpha engaged. Register today: bit.ly/ARFOTT24 #ARFOTT #shortformcontent #longformcontent

Report: CTV usage sees gains but lags behind linear TV Connected TV usage among US adults is expected to increase by 8.3% this year, reaching an average of 2 hours and 15 minutes per day, according to a report from eMarketer. However, traditional TV remains more popular, with adults spending nearly 3 hours daily. Digital media will account for 63.7% of the total media time spent by US adults in 2024.

Does your business need to reach women consumers with messaging about your products and services? Read below about what women seek in their daily media consumption and why their use of audio is climbing. Why their "Love" of their favorite Radio station far exceeds that of TV, Streaming, and even Social Media. To learn more about how to begin building audio into your Marketing Strategy, reach out to iHeart Media and lets talk! denniscoughlin@iheartmedia.com #iHeart Media https://lnkd.in/dmweJRpT