Jackson Wightman’s Post

One of the biggest mistakes I see PR pros making is to underestimate the value of local media. First, a geographically contextual piece can have huge ROI. Second, if you include the local placement in a pitch to a big pub, it’s more likely to land.

The world’s never been louder. From social media to 24/7 news, there’s now just so much….noise. That’s made it much harder for brands and businesses to be heard and to stand-out. Enter, PR. In Harvey & Hugo’s next webinar, I will share my advice on how PR can become your secret weapon to supercharge your brand. There will be tips and tactics on how PR can cut through the noise, make you stand out in your sector and develop the trust and authenticity that’s becoming increasingly vital. I will also chat you through how to create your 2025 PR plan. To book on, please visit link in comments. #PR #PRWebinar

Here are the essential steps to PR success! Learn how to form genuine partnerships with agencies and publishers. Find actionable insights in the caption to level up your PR game. Follow Mogul Press for more expert advice! #MogulPress #PRtips #PublicRelations #AgencyPartnerships #MediaRelations #PRPower #publicrelationstips

Are you preparing your PR strategy for post-election growth? If not, you should be. In the video below, our MD Paul MacKenzie-Cummins MCIPR discusses how PR should be particularly invested in during times of economy uncertainty. This is how you maintain your market leader position when the rest of your competition begins to strip back on their promotional investment. Watch the video below to learn how PR is a key part of your organisation's growth.

Here are the essential steps to PR success! Learn how to form genuine partnerships with agencies and publishers. Find actionable insights in the caption to level up your PR game. Follow Mogul Press for more expert advice! #MogulPress #PRtips #PublicRelations #AgencyPartnerships #MediaRelations #PRPower #publicrelationstips

Embarking on a journey in the world of PR comes with its share of lessons learned. Here are some game-changing PR tips I wish I knew earlier. What are some PR tips you wish you knew earlier? Share your insights in the comments below! 👇

This week’s blog features the top benefits of doing your own PR and why you should be doing it! Click here to read: https://lnkd.in/e9aG93TM In it I cover: 📣 How you are doing your own PR without realising it.... 📣 How PR creates more PR - get that momentum 📣 How to give yourself a massive credibility boost If you are wondering whether PR is for you or not, then this is a great read if I do say so myself 😉🤣 Make sure you save the link too xx

Businesses need to stop treating PR as a 'promotional' tool that generates media attention. That's a by-product of PR. The focus should be on how PR supports organisational growth. Because that's exactly what it does:

The most pressing question in the PR practice is how to measure the effectiveness of PR efforts and the return on investment of campaigns. Understanding how to quantify success and seeing the tangible ROI of PR work is crucial for every practitioner. Join our second virtual discussion at the World PR Day Festival to explore the latest trends and best practices in PR measurements and ROI. Learn how to demonstrate the impact of your PR efforts and drive business results. Set your reminder here https://lnkd.in/eSDFnVFF #WPRDFestival Global Media Alliance

For PR pros, staying on top of the latest trends and practices is key to creating successful campaigns. Check out our latest blog for 6 PR trends we’re keeping an eye on. https://hubs.ly/Q02wltmG0