Jake Hall’s Post

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#TheManufacturingMillennial | Manufacturing | Automation | Skilled Trades | Keynote Speaker | Industry 4.0

A lot happens at #tradeshows, and we are always competing for attention from the attendees. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐛𝐞𝐬𝐭 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐟𝐨𝐫 𝐩𝐫𝐞𝐩𝐚𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚𝐧 𝐞𝐯𝐞𝐧𝐭? While hanging out last month in #Boston with the ECONOCORP Inc. and LinMot USA teams, I caught up with Brooke Kuzmich, the Tradeshow and Marketing manager from a multi-generation being in the packaging industry. One of the main highlight points was discussing how companies should do a better job preparing before, during, and after a large tradeshow. Here are the takeaways. 📢 Get your content on YouTube and LinkedIn now! Showcase you will be at the show! 📢 Identify and relate to what problems your customers face. Talk about industry trends, topics and hardships. 📢 Educate your audience about the solutions in your industry and the value your company brings to them. 📢 Make content at the Tradeshow! Interview your subject matter experts, partners and customers! Plus we got to learn about their story with PACK EXPO International and PMMI: The Association for Packaging and Processing Technologies being a member for decades! You'll be able to see both ECONOCORP Inc. (Booth S-1502) #and LinMot USA (Booth S-1536) next month at #PACKEXPOInternational #themanufacturingmillennial #Partner #manufacturing #engineering #packaging #PACKEXPO

Aidan Dickenson

Business Development Manager // Tailored solutions to enhance security, improve efficiency, and drive growth.

1mo

Preparing well is key. Some tips: create pre-show content, identify customer pain points, educate on solutions, and make content at the event. What's your top priority?

Way to go Brooke! You rocked this…see you soon in Chicago!

Vikas K S

Driving Efficiency with Scalable Hybrid Multicloud Architecture and OnPrem Infrastructure | Devops and Infrastructure Automation | Custom App Development & Big Data Solutions Specialist

1mo

Educating in right ways will always work well!

Mark Cianciosa

Finding ways to impact manufacturing and productivity gains with robotics and factory automation. #marktherobotman

1mo

Great stuff from Brooke Kuzmich! Preparation for shows are key! #marktherobotman

Bryan Fleming

I help high-tech and industrial businesses grow their customer base with strategic digital marketing solutions.

1mo

Wow, great insights! 🚀

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