A lot happens at #tradeshows, and we are always competing for attention from the attendees. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐛𝐞𝐬𝐭 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐟𝐨𝐫 𝐩𝐫𝐞𝐩𝐚𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚𝐧 𝐞𝐯𝐞𝐧𝐭? While hanging out last month in #Boston with the ECONOCORP Inc. and LinMot USA teams, I caught up with Brooke Kuzmich, the Tradeshow and Marketing manager from a multi-generation being in the packaging industry. One of the main highlight points was discussing how companies should do a better job preparing before, during, and after a large tradeshow. Here are the takeaways. 📢 Get your content on YouTube and LinkedIn now! Showcase you will be at the show! 📢 Identify and relate to what problems your customers face. Talk about industry trends, topics and hardships. 📢 Educate your audience about the solutions in your industry and the value your company brings to them. 📢 Make content at the Tradeshow! Interview your subject matter experts, partners and customers! Plus we got to learn about their story with PACK EXPO International and PMMI: The Association for Packaging and Processing Technologies being a member for decades! You'll be able to see both ECONOCORP Inc. (Booth S-1502) #and LinMot USA (Booth S-1536) next month at #PACKEXPOInternational #themanufacturingmillennial #Partner #manufacturing #engineering #packaging #PACKEXPO
Way to go Brooke! You rocked this…see you soon in Chicago!
Educating in right ways will always work well!
Great stuff from Brooke Kuzmich! Preparation for shows are key! #marktherobotman
Wow, great insights! 🚀
Business Development Manager // Tailored solutions to enhance security, improve efficiency, and drive growth.
1moPreparing well is key. Some tips: create pre-show content, identify customer pain points, educate on solutions, and make content at the event. What's your top priority?