Swag is swag? What do you think? I was happy as can be at Super Car Saturday https://lnkd.in/e5Xnv6dB at the outdoor parking lot of the Hard Rock in Hollywood, Florida. Every shining color of performance car you could imagine: Lambos, Ferraris, Vettes, Maclarens, Bentleys.... Vendors were giving out swag, with some hits and misses. The car transport company had a long truck squeeze ball. I liked it, to the point, and it was fun as a truck shape. I plan on calling them to take my car back to New York. Barret Jackson gave out sophisticated lanyards with their logo---good for my keys and affiliation with the best---as well as a clear reminder to attend their first Florida Auction. I also took the cool sticker. An accident attorney had the biggest presence and a bag of swag to give out. The large graphics the lawyer had on the bag is one thing, but who wants a grocery bag to walk around while you are trying to be cool? A sling bag would have had everyone grabbing one and walking around with his name during the entire event and being used for a long time to come! The huge graphics of his name on the front of the x-large white tee shirt were just not for this crowd. I won’t even put it on. At least put the graphics on the back and tone it down so someone wants to wear it in public. Put a cool graphic to grab attention and your name smaller to draw people in. Who wants to be a walking billboard without being paid? The large paper fan on a stick with his super large logo. Possibly useful at an outdoor wedding in the baking sun, but again not cool at this event. A simple useful tool to go on a key chain with a small logo---would appreciatively stay on someone’s key chain for a year or two. The micro rag with his big logo, I will happily use to wipe down my Road King. It is a shame that all this money was spent needlessly and tone deaf to this event. What do you think? #swag, #supercarsunday
Very cool event!!!
The super car show needs to hire the king of swag Jac Zagoory, (JZ of JZswag)
Jac Zagoory, I totally agree with your take on the swag. It's all about understanding your audience and what they'll find useful or cool.
Jac Zagoory - JZ Swag is not your average swag -- GET SOME! :)
Looks like it was a cool event! Did you make any good connections?
I’ll take two with my logo please.
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9moHe should have just talked to you, saved time and chosen something effective. Did you give him YOUR swag?