Jaden Calidus’ Post

Ever wondered why video testimonials matter if you’ve already got written ones on your website? Here’s the thing: Written testimonials are great—they build credibility. But let’s be honest… In today’s world, people crave connection. They want to see the real, unpolished side of your brand. That’s where video comes in. — When someone sees a face — Hears a voice — And picks up on the emotion behind the words… It hits differently. — It feels genuine.  — Relatable.  — And human. Video testimonials don’t just tell your story—they show it. They turn potential customers into believers. And believers into buyers. So, if you’re looking to humanise your brand and build trust faster, video isn’t just a “nice-to-have.” It’s a game changer. Ready to take that step? Then “DM” me. 

Let’s talk about video testimonials. Video testimonials can increase conversion rates by 34%. it makes sense, right? Actually seeing the proof in front of your eyes is way more likely to inspire trust Encourage satisfied clients to share their experiences through video. Consider creating a compilation video that showcases multiple testimonials—it’s a powerful way to demonstrate the value you provide.

The Best Way to Get Authentic Client Testimonials Guess what? No one enjoys those staged infomercial-type testimonials. People can spot a fake from a mile away. Now, the key to a successful testimonial is authenticity. Grab real clients who can’t stop talking about your service or products and get them on camera. Let them speak from their heart. It's not about having a perfect video, it's about having a REAL one. 

6 questions you NEED to ask yourself to generate leads with your personal brand: 1) What are my unique skills? 2) Who is my ideal client? 3) How can I solve their problems? 4) What value can I consistently share? 5) What is my backstory? 6) What is my best case study? Take 30min. Answer each one — you will be part of 1% creators.

Do you feature testimonials on your website? You do? Yay! Testimonials can have a major impact on your conversion rates 👏 Here’s another question for you: Do you feature images along with your testimonials? If not, try adding them and see how that affects the way folks interact with your site. Images build credibility. They help prove the authenticity of the testimonial. And they show your ideal prospects that you help people JUST LIKE THEM. Questions? Hit me up in the comments!

5 Ways To Collect Exceptional Testimonials

5 Ways To Collect Exceptional Testimonials

The Unique Way of Standing out in The Saturated Market with Your Offer: When you're writing copy for traditional offers in highly saturated markets, stop talking too much about their pains and dreams. Instead, focus on figuring out what are holding them from getting the outcomes they have been craving for. How the traditional offers are failing to provide effective and permanent solutions to their unique problems. Concentrate on presenting your product as a unique, quick, easy, and non-invasive solution at a competitively low cost. Show that a large number of people have already turned their dreams into reality with your service. P.S. Would be glad to know how you’re handling this...   

Money-Making Tip: Create a "Stakes" section on your website! 💡 . . The stakes section should be the second section on your homepage, right under the header. It reminds your customers of the problems they face and the pain they'll avoid by choosing your product or service. Highlight the potential consequences of not taking action to make your message more compelling. . . Ready to make your website more persuasive? Follow us for more tips! 📚✨ . . #WebsiteTips #WebsiteStrategy #StoryBrand #MarketingMadeSimple #BusinessGrowthCoach #DonaldMiller #BlackwoodImpactGroup

5 Ways To Collect Exceptional Testimonials