Jamal Jones’ Post

It's clear that AI, social media, and consumer behavior are reshaping how ad dollars are spent and how creatives are crafted. Here are the key trends making waves: 1️⃣ AI takes center stage: With searches for "AI advertising" skyrocketing by 557%, AI is revolutionizing data analysis and campaign optimization. 2️⃣ Shorter video ads rule: Mobile video ad spending is projected to reach $53.9 billion by 2025. 3️⃣ Soundless ads on the rise: A whopping 66% of people dislike auto-playing video ads with sound. Advertisers are adapting with outstream videos that play silently until viewed, alongside captions that boost engagement by 12%! Read on for more: https://heyor.ca/l0At3n #AdvertisingTrends #AIInAdvertising #DigitalMarketing #SocialMediaMarketing

It's clear that AI, social media, and consumer behavior are reshaping how ad dollars are spent and how creatives are crafted. Here are the key trends making waves: 1️⃣ AI takes center stage: With searches for "AI advertising" skyrocketing by 557%, AI is revolutionizing data analysis and campaign optimization. 2️⃣ Shorter video ads rule: Mobile video ad spending is projected to reach $53.9 billion by 2025. 3️⃣ Soundless ads on the rise: A whopping 66% of people dislike auto-playing video ads with sound. Advertisers are adapting with outstream videos that play silently until viewed, alongside captions that boost engagement by 12%! Read on for more: https://heyor.ca/l0At3n #AdvertisingTrends #AIInAdvertising #DigitalMarketing #SocialMediaMarketing

Artificial Intelligence is more than just a buzzword; it's revolutionizing the world of commerce advertising. Imagine crafting ad campaigns that not only resonate deeply with your target audience but also adapt in real-time to consumer behavior. AI makes this a reality, driving personalized and highly effective ad strategies that significantly boost revenue. With AI, every interaction is an opportunity to refine and perfect your approach, making each campaign more impactful than the last. For an in-depth look at AI's impact on commerce ad revenue, read the full article that highlights mrge’s State of Commerce Advertising Report here. https://bit.ly/4cAS4hS Felix Witte #AI #retailmedia

Thank you to AdMonsters for the insightful interview and for sitting down with Felix Witte to discuss the findings from our latest Commerce Advertising report! Check out their full conversation to learn more about AI's impact, challenges from Google updates, and the importance of transparency. We also cover the steps we at mrge are taking to improve transparency and the key factors behind the positive sentiment revealed in the fifth edition of the report.

I am not big on posting random thoughts unless it’s productive for current or potential brands, but AI has been a non-stop topic the past few years. Anything “AI” driven, or implemented in the advertising platforms the past 2-3 years have done us no good. Keep in mind, we don’t use 3rd party platforms for our ad buying, we manage directly on the platforms natively. For retailer media anything “improved with AI” has just designated most of our campaigns efforts and dollars to branded terms or really broad categories/terms we don’t have the budget to compete with. Regarding Paid Social/Google Assets, we are sometimes getting screenshots from our clients of defunct ads we did not launch, OR the client did not see in the previews we reviewed before launch. We find ourselves constantly auditing account-wide features in fear any new “AI Improvements” have been forced upon our campaigns. This just reinforces the need to have someone managing and keeping an eye on all your advertising platforms. The “set it and forget” days are far gone. These platforms are in a constant battle to introduce new AI-driven features that are poorly tested and could waste your budgets.

Perplexity's approach to AI-driven search advertising presents a bold shift from conventional search engine strategies. As the battle for attention evolves, their integration of ads within query responses could fundamentally reshape how brands engage with users at pivotal decision-making moments. The pitch deck reveals a future where relevance, user experience, and transparency converge to create high-leverage advertising opportunities. With CPMs poised “north of $50” and a user base already surging, the potential for brands to drive impactful conversations is immense. The question is: Are we on the verge of redefining the AI ad landscape entirely? LinkedIn News India Divya Pathak LinkedIn for Marketing LinkedIn for Learning #growth Perplexity #AI #ML

Did you know that nearly $500 billion is spent on global advertising every year? Imagine the impact if businesses harness the power of AI to amplify their advertising strategies! Intelligent Advertising with AI isn't just a buzzword; it's the new frontier in maximizing campaign ROI! With AI's knack for processing vast data, businesses can create highly targeted ad experiences that resonate effectively with consumers. Plus, real-life success stories like Netflix's tailored recommendations show just how transformative AI can be in reducing churn rates and boosting revenue. Are you ready to elevate your advertising game? This shift could not only enhance your marketing efforts but also redefine how you connect with your audience! Let’s chat about it—how do you see AI changing the landscape of advertising in the next few years? #SmartAdvertising #AI #MarketingTransformation #ROIGrowth #DataDrivenDecisions https://lnkd.in/eEEmJTkE Penfriend

👩💻𝐁𝐞𝐭𝐭𝐞𝐫 𝐀𝐝𝐬, 𝐅𝐚𝐬𝐭𝐞𝐫: 𝐇𝐨𝐰 𝐀𝐈 𝐢𝐬 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠   💻 As the digital landscape expands, marketers are increasingly turning to automated tools to purchase ad spaces without constant oversight.    These tools, known as “programmatic ads,” use sophisticated algorithms to maximize advertising efficiency. Enter AI, and the game is changed completely.   What makes AI so powerful in this context?   📈Enhanced responsiveness: The core value of programmatic advertising is that it can change and adapt to real time feedback. With AI, the feedback generated will be faster and more precise, saving you time AND money.   🎯 Greater relevance: it’s no secret that internet users see more ads than they can possibly process in a day. AI offers the chance to create highly personalized ads that learn from past customer interactions. This will help to break through the ad fatigue and catch users attention.   Will you be using AI to improve your programmatic campaigns? Let us know in the comments!   🔗 Read more about the article here: https://bit.ly/3zsvt8W   ✅ Credit: Jack "Hodge" Hodgkin Via WebProNews ✅ Image Credit: WebProNews   #DigitalMarketing #ProgrammaticAdvertising #AdCampaigns #AIMarketing

From programmatic ads to AI-powered chatbots and predictive analytics, artificial intelligence is changing how brands connect with people, making ads more targeted, personal, and efficient than ever. And it’s not just digital—AI’s transforming direct mail too, with hyper-targeted campaigns that drive real engagement. For digital marketers, keeping up with AI advancements isn’t just a nice-to-have; it’s a must! It’s all about reaching the right people, at the right time, with the right message. https://lnkd.in/eyWjXrPV

We're building Facebook Ads for the rest of your marketing. Instead of telling Facebook exactly who to show what ad to, their AI analyzes everything they know about customers, understands what success looks like, and continuously learns and optimizes ad serving. But the rest of marketing is still quite manual - What action should I drive customers towards? - Which product will resonate with this customer? - Should I send this customer an offer? Is that economical? Today, we make a lot of these decisions manually. Data is involved, but the decisions are not optimized... certainly not on a per-customer basis. The data foundation and AI/ML technology to do this is finally here, and we're about to see a huge disruption to marketing and customer experiences. https://lnkd.in/etrZCDhd