James Dayton’s Post

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Producer of Original Squatty Potty and Purple Mattress Videos. I Write, Direct and Produce Ads that Drive Millions in Sales and Blow Up Businesses and Brands.

This shot list officially changed the trajectory of my entire career. And this is also the first time it has seen the light of day outside of the original crew since about 2015. Daniel Harmon and I created this shot list after Harmon Brothers 🦄 hired me to Produce and 1st Assistant Direct this viral campaign. We always knew it would do well, but I had no idea that this production would go on to be written in college textbooks, grab over 100 Million Views and create Tens of Millions of Dollars of wealth for the awesome owners over at SQUATTY POTTY LLC. A lot of late nights went into the creation of this shot list as the puppeteering had to be executed perfectly along with the proper VFX plates to make the demonstrations crystal clear for the public. I look back at this bizarre and crazy time with fondness as it officially put the nail in the coffin of the traditional commercial as we know it. This production made Trackable Performance Media prolific in the video marketing world and I would be asked a hundred times over the same year if I could make peoples' companies "The Next Squatty Potty". Harmon Brothers 🦄 ended up buying my company, Jamestown Films and I became a partner and senior creative director there for 5 memorable years. I left 2 years ago to found another company, Buck Wild Media and still call the Harmon Brothers my dear friends. These guys really are legends. #SquattyPotty #FilmMaking #VideoProduction #Casting #BehindTheScenes #ActorLife #Filmmaker #CreativeProcess #MovieMagic #CastingGold #VideoMagic #FilmCrew #SetLife #CreativeCollaboration #Founder #CEO #Marketing #VideoMarketing #CreativeDirector #VideoAdvertising #BusinessGrowth #BuckWildMedia

Darren Davis

FAITH, FAMILY and FREEDOM. R.D.C. Shoe Company Founder/Owner, United States Marine and Warrior Rising Vetrepreneur

5mo

Well you don’t see that everyday. I Love seeing videos that stick in your brain

Daniel Flint

Professional Historian of American History, DEN Star Educator with Discovery Education, 2022 Westside High School Teacher of the Year and 2022 Gilder Lehrman US History Teacher of the year for the State of Florida

5mo

Outstanding.

Marcus Mann

Collect Reviews, Build Trust, Stand Out in Search

5mo

I've never felt so inspired James!!!

Cam Jacobson

➡️ Real Relationships Matter. 🕺 Employee Health Ins. & Group Benefits 📊 Lowering Costs and Reducing Turnover 🤝 People Connector 💬 Guest Speaker 🐲 Semi-professional D&D Player ♠ Good at Poker 🏌♂️ Bad at Golf

5mo

I bought a squatty potty off of this video (and can say the same also for a purple mattress and a bunch of poo pourri)

Chrissy Mize

Copywriter for advertising + marketing. ✨ Fast talker, slow runner.

5mo

I'm not surprised at how precise, thoughtful and organized you were in planning this spot. The work show it. And obviously the results!

"Leave tripod locked on wide shot and walk away | Set is hot for tomorrow!" Efficient thinking!

Rachelle R.

Freelance Production Hair & Makeup Artist+ Model+ Mentor+ Marketing+ On-Set Historian (BTS)

5mo

Ha ha! Wesley Tolman and the unicorn. Wes is awesome.

Mario DeAngelis

Creative Director at Buck Wild Media

5mo

Well done!

Cam Jacobson

➡️ Real Relationships Matter. 🕺 Employee Health Ins. & Group Benefits 📊 Lowering Costs and Reducing Turnover 🤝 People Connector 💬 Guest Speaker 🐲 Semi-professional D&D Player ♠ Good at Poker 🏌♂️ Bad at Golf

5mo

Tell me more about this "MCU" ice cream?

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Ben Anderson 💭

Product Marketing @ Angel Studios | Product Led Growth | 388+ Books | Weekends I write music to raise awareness for mental health

5mo

Legend

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