James Forr’s Post

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Head of Insights at Olson Zaltman

Voters aren't vulcans, information isn't insight. Obsolete thinking about messaging and research has left Democrats incapable of waging a successful, modern presidential campaign. My Quirk's Media op-ed: https://lnkd.in/gn3xK5B4 #elections #marketresearch

Democrats' messaging challenges: Two fundamental misunderstandings | Articles

Democrats' messaging challenges: Two fundamental misunderstandings | Articles

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