James Jackson’s Post

𝐖𝐡𝐲 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 𝐚𝐫𝐞 2024𝐬 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬❔ In 2024, employees have become the new influencers. As consumers crave more authentic, human connections with brands, employees are stepping up as community connectors. It’s something we predicted earlier this year, and now it's clear: employee advocacy is key.🔑✨ What’s next for 2025? #EmployeeAdvocacy #CorporateCreators #2024Trends #BrandAuthenticity #employeesengagement

How do you decide which influencers to work with? This was a question I asked Robyn Hartley, founder of Paper Kite Media and an expert in building advocacy strategies. In the latest Innovators Can Laugh, Robyn shares: - how to engage both internal employees and external influencers - ideas on creating effective advocacy programs that drive real results - overcoming barriers to employee engagement 👉 If you want to make advocacy a cornerstone of your b2b marketing strategy, this is the episode for you. #brandadvocacy #b2bmarketing

🎯 Why is running an employee advocacy program crucial for your brand in 2024? #Ogilvy 2024 Influencer Trends Report revealed that 89% of C-Suite marketers recognize that employees as influencers hold immense value for their businesses. Due to their insider knowledge and genuine advocacy stemming from a shared vision, employees are recognized for their valuable role as influencers within the business.🌐🔊 In 2024, your employees act as your ambassadors, actively participating in industry discussions on relevant topics. They engage with a specific audience and possess a larger network than you might realize.🏆 💭💭 What kind of practices do you offer to build a strong employee advocacy program? #badkoobeh #advertising #ads #creativity #communications #Ogilvy #influencermarketing #influencer #digitalmarketing 

Employees can be the best brand ambassadors! But you might be wondering why. There are many reasons why employee influencers make the best brand ambassadors, these include: - People trust other people over corporate messaging. - Having employees share content allows it to become more authentic. - Increased engagement with your audience. - Help grow your organization’s brand. However, there are perceived risks to having employee influencers, but these can be mitigated with an employee advocacy program. An employee advocacy program will allow your employees to share content that is already brand-approved and aligns with your organization's social media policy. It also allows employees to easily share content without it becoming time-consuming while having relevant content that harmonizes with their audience. Employee advocacy can allow your employees to become thought leaders while upholding the brand's reputation. #EmployeeAdvocacy #EmployeeInfluencer #Influencer

"Siemens: Our employees are brand influencers", Ophelie Janus speaking on a panel at LinkedIn for Marketing #B2Believe event this week. Your employee's connections reach a far more relevant and wider audience than your company page followers. LinkedIn research shows your employees’ networks are 12x larger than your brand’s direct channels. So, it is a no-brainer that employee advocacy is a powerful way to earn trust and credibility but, most importantly, it can help businesses build communities. Steven Bartlett stressed that our network is our greatest asset, and social capital is invaluable. If you want to learn more about employee advocacy, make sure to check our LinkedIn for Marketing partners offering incredible value in this area. To mention a few: Sprout Social, Inc. Oktopost Hootsuite... for the full list refer to our Partner Directory https://lnkd.in/diaN_Ngi

Just a couple of weeks left! On May 16th I’ll be speaking at Webcertain’s International Social Summit here in Barcelona 🌴 As social media has become one of the major ways for brands to connect with their audiences, employee advocacy is a key ingredient for building trust 🤝 So, I’ll talk about how you can leverage your corporate influencers (aka your people) to get you there. It’ll be a good one! Dropping the 🔗 to the event with my discount code in the comments 👇 #socialmedia #publicspeaking #brandstrategy #employeeadvocacy

Employees can be the best brand ambassadors! But you might be wondering why. There are many reasons why employee influencers make the best brand ambassadors, these include: - People trust other people over corporate messaging. - Having employees share content allows it to become more authentic. - Increased engagement with your audience. - Help grow your organization’s brand. However, there are perceived risks to having employee influencers, but these can be mitigated with an employee advocacy program. An employee advocacy program will allow your employees to share content that is already brand-approved and aligns with your organization's social media policy. It also allows employees to easily share content without it becoming time-consuming while having relevant content that harmonizes with their audience. Employee advocacy can allow your employees to become thought leaders while upholding the brand's reputation. #EmployeeAdvocacy #EmployeeInfluencer #Influencer

“Employees are an organization’s best and most authentic influencers.” – Our CMO, Scott Morris, spoke with the Financial Times about employee advocacy programs and how companies Ivanti and Simpli.fi implemented them to save hundreds-of-thousands of marketing dollars and reach new audiences.  Does your organization utilize employee advocacy? If so, what tactics have you found for the most authentic and engaging content? 

🗣️ "We drive about 70% more click-throughs through just advocacy activity versus owned organic activity on its own." In a recent LinkedIn Live, Sarah Goodall asked DANIELLE GUZMAN about the powerful impact on employee influencers. By focusing on a small group of passionate experts within your organisation, you can achieve engagement rates 140% higher than traditional company channels. Listen to the full conversation on our podcast "How To Create A Leading Social Media Advocacy Program" 🔗 https://lnkd.in/eSDsPuDY #TribalImpactLive #InfluencerMarketing #EmployeeAdvocacy