James Turner’s Post

From The Squash Courts of the 80’s to the Padel Courts of the 2020’s: A Sporting Evolution Across Decades but has the Lifestyle and Brands aligning with them evolved… The 1980s marked the golden era of squash, featuring in the movie “Wall Street” with its fast-paced rallies and intense competitions during your lunch hour captivating audiences worldwide and featuring brands such as Cartier, Gucci and Porsche Cars GB Ltd. Fast forward to the 2020s, and a new player has emerged on the scene: Padel. Played at the tranquil “Hurlingham Club” Alfred Dunhill Padel Classic features teams from the city and partner brands Pragnell, Aston Martin Lagonda Ltd and or course dunhill. While squash held its reign in the 1980s as the king of indoor racquet sports, the 2020s have ushered in a new era with the ascent of padel. From the accessibility of courts to the dynamics of the match play and the social vibe, padel brings a fresh perspective to the world of racquet / padel sports. As padel continues to soar in popularity, it stands as a testament to the ever-evolving landscape of sport and lifestyle pursuits and the brands they attract. #luxury #luxurylifestyle #luxurybrands #partnership #hospitality #padel #sport

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