A Big thanks to Mark Williams-Cook Sevi M. and everyone at Candour for having me at #SearchNorwich last night. I had a blast doing my Mechanics Of Storytelling For Marketers presentation - with a bit of an audience workshop in the middle. The presentation breaks down the elements of what makes a story to provide a framework for people writing pitches, social media, blogs and emails. I'm not a proper SEO but I work with SEOs - people who are amazing at data. The challenge is often how to turn that data into something that a non-SEO can understand. I love working with our Head of SEO Amy Baker to turn data into compelling stories - reports and recommendations for our clients. I hoped that my presentation would help SEOs to better communicate their findings and recommendations to stakeholders, from writers to clients. #contentmarketing #storytelling #brandstorytelling #writing #content #SEO
Such a fantastic #searchnorwich turn out 🥲 brilliant talks from Holly Allen, Opeoluwa Akinwande, Arnout Hellemans and James Gill. Also SO good to see Andrew C., Steve Paine, Chris Ridley and Libby Masters 🙂🙂
