‘There was no acceptance for non-alcoholic beverages when we started. It was a lot of work.’ - my good mate Dr Clinton Schultz, Co-Founder of Sobah Beverages, talking to SmartCompany about the challenges of being a non-alcoholic beverages pioneer and launching Australia’s first non-alcoholic craft beer business. Congratulations to Dr Clinton Schultz, his co-founder and wife Lozen McDiarmid, and the whole Sobah Beverages mob on going first and on celebrating FIVE YEARS of creating delicious, popular (voted a GABS FESTIVAL ‘Hottest 100 Aussie Craft Beer’ 2022), award winning (Royal Queensland Food and Wine Show Beer Awards 2022, Independent Brewers Association Independent Beer Awards 2021 and Queensland Community Achievement Awards Small Business Achievement Award 2021), purpose led, social enterprise, sustainable, native foods infused craft beers AND championing Aboriginal and Torres Strait Islander culture, health and well-being while making socialising sober a totally normal choice for all Australians. 🙏🍻🖤💛❤️ #sobah #nabeer #aboriginalbusiness #nativefoods #purposeled #socialenterprise #firstnations #pioneers 👇🍻👇