Jamie Jones’ Post

Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/gcNQdsZB

Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/eEfnX6Rf

Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/g5_WhBhc

Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/ejaqA_UD

Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/gKK5CAdd

Ever wonder what the difference is between big and small screen? Research from Kantar, Snap Inc., dentsu, and MediaScience shows that 65% of people say they watch video through social apps daily, versus 51% who consume through streaming services daily. Although consumers turn to both #social and #streaming services to be entertained, they often prefer social apps to consume videos when it comes to staying connected and seeking new interests. Learn more about what this means for your creative and media play, and your 2025 advertising strategies here: https://lnkd.in/g4dM6wvg

By 2026, Connected TV (CTV) will account for 20% of media time spent by US adults! (eMarketer, 2024) Brands are embracing OTT/CTV for its targeted, data-driven advertising capabilities and unparalleled reach. Don’t get left behind – learn how to connect with your audience where they’re already watching! Tap into the power of OTT/CTV and Amplify your strategy. #Amplified #CTVAdvertising #OTTAdvertising #ConnectedTV #DigitalMarketing #MediaTrends

Missed our latest webinar? Don’t worry, you can still catch up! We dive deep into overcoming the hurdles of shifting media budgets from linear to CTV and share strategies to supercharge your TV targeting to meet your goals. Whether you're a media buyer, marketer, or just interested in the future of TV advertising, this is a must-see!📺 #Webinar #CTV #MediaBudgets #MarketingStrategy #DigitalTransformation

Connecting audiences across various screens, including purchasing and assessing their effectiveness, is on the verge of becoming significantly more intricate as ad-supported streaming platforms inundate the Australian market, establishing additional enclosed ecosystems that conventional strategies will find challenging to navigate. Charlie A. from KINESSO and Beatgrid's Co-Founder Daniel Tjondronegoro delve into the impending challenges and introduce a readily available solution for comprehensive measurement spanning traditional television, broadcaster video on demand (BVOD), and emerging subscription video on demand (SVOD) services, which forward-thinking marketers are already embracing. #crossmedia #ctv #admeasurement

Make your brand stand out during prime TV moments. Connect with engaged viewers in real-time, delivering targeted ads directly to smart TVs for greater visibility and impact. #ConnectedTV #CTV #DigitalAdvertising #CTVAdvertising #SmartTVAds #TargetedReach #BrandVisibility #EngageViewers #HUEADS