Jampp’s Post

🔥 Holiday trends are heating up, and one is catching everyone’s eye! Gen Z is planning to hit the stores in person this year 🛍️—a surprising shift for the digital-first generation. Here in Canada, we predict this trend will be even bigger due to shipping delays caused by the Canada Post strike. 📦⏳ What about you? Are you team in-person shopping or sticking to online? Drop your thoughts in the comments! 👇💬 #redcatmarketing #holidaymarketing

Learn why CTV powered by retail data is the best gift a marketer could ask for this Holiday season. #yahoo #CTV #RetailMedia #Holidays https://lnkd.in/dWkbqyzs

Time to level up with the best ad formats and make this season your biggest win yet💰🎄 https://bit.ly/3Y2eceZ The fourth quarter (Q4) is a key time for publishers, driven by higher consumer spending and intense advertiser competition. With the holiday season in full swing, businesses push their marketing efforts to reach active shoppers. For publishers, it’s the perfect opportunity to fine-tune ad strategies and boost revenue!🚀

Marketers are already deep into planning & executing their 2024 holiday campaigns—but how will they prove they worked? Don’t put the cart before the horse. Check out these 5 essential tips for measuring holiday advertising and make sure all that effort pays off #AdMeasurement #HolidayShopping #HolidayAds

Black Friday is more than just discounts. For brands, it’s an opportunity to reach new users through mobile advertising — a more powerful channel than ever! It’s the perfect time to invest in mobile ad campaigns with ultra-connected consumers. 🤳 Optimize your acquisition strategy to maximize the impact of this season! Let’s talk about it. 🚀 #appmarketing #farly #blackfriday #appadvertising

Noticing a Drop in Sales and Ad Spending? It’s time to make some strategic adjustments! If your Total ACoS (Advertising Cost of Sale) is rising, it's a signal to act now. Don’t rely on outdated data—market conditions can change rapidly. Keep an eye on key dates and trends, such as unexpected spikes after holidays. By making small, regular adjustments and staying vigilant, you can keep both your spending and results on track. With a few simple tweaks and some careful monitoring, you can get your ad performance back on track and ensure your budget is working effectively. Feel free to adapt this to better match your style or add any specific details relevant to your audience! #ad #AmazonAs #ACOS

🤔 The stakes for holiday advertising are high. Are you prepared to maximize ROI? 🛍️ Holiday shopping is happening earlier than ever, while media platforms have introduced new opportunities to pull shoppers into the funnel. As a result, advertisers face increased pressure to prove the value of every dollar spent. Our new article offers five things to consider with regard to holiday ad measurement to capture seasonal mindshare and dollars. Read it here: https://hubs.li/Q02N_hKT0

The topic of retail data is becoming bigger in media buyers' conversations this upfront season. The combination of connected TV's ad space matching up with verified buying data from retailers is the secret sauce behind this surging interest. Advertisers and publishers are already seizing the opportunity, which is shaping the future of identity and authentication. #retaildata #retailmedia #CTV

Super insightful article here on the impact of retail data combined with connected TV. Powerful quote: “If you take premium content like we have at Disney and then you pair it with retail media data, the advertiser’s going to win,” Jamie Power Schedule a call with Keynes Digital we will talk you through this. #connectedTV #CTV #RetailData #advertising #growth #content #CTVadvertising

Retail media is revolutionizing the advertising world! 📢 There’s a major shift happening in the advertising industry, and it's all about retail media. Once a niche concept, retail media has skyrocketed to the forefront, becoming a crucial revenue stream for major brands. Here’s what you need to know: What does retail media include? 💠On-site advertising: ads and videos on a retailer’s website, app, or physical stores. 💠Off-site advertising: using a retailer’s first-party data to target customers on third-party channels like social media. How big is the industry?  The numbers are staggering: 💠Global spend: expected to reach $140 billion this year, accounting for over 20% of all digital ad spending. 💠Amazon's revenue: $46.9 billion from retail ads, making it the third-largest advertising platform in the U.S. 🦁 Industry Insights from Cannes Lions: The recent Cannes Lions festival highlighted retail media’s importance, with major deal-making and discussions on partnerships between retailers, content providers, and ad tech companies. Stay tuned for more updates as this exciting industry continues to evolve! For more in-depth details, check out the full article: https://lnkd.in/dsZejdRu  #RetailMedia #DigitalAdvertising #MarketingTrends #CannesLions #AdvertisingIndustry #BusinessGrowth