Jared Gordon’s Post

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Managing Partner @ Faculty of Change | Strategic Growth Catalyst

McKinsey's new report highlights 18 industries they think will have the fastest growth rate. Should you care? They call them arenas. Arenas are industries with "high growth and high dynamism. Due to their growth, they capture an outsize share of the economy’s overall expansion; in terms of dynamism, market share within them changes hands to an outsize degree." So who are you? You are a leader at a company that has a history of success in a given market and has earned that history through a better product, better execution and better strategy. "But Jared, knowing the 18 arenas of the future early will allow me to pivot my business. A rising tide lifts all boats." That adage is only true in some industries. In other, a rising tide lifts one boat because of their ability to accrue monopoly power through IP protections, predatory pricing or regulatory advantage. The real opportunity isn't chasing high-growth arenas - it's understanding how your company's core capabilities can create value in a world of changing markets. This is where Strategic Renewal comes in. Rather than pivoting into hot new sectors, it helps established companies identify their fundamental capabilities and find new ways to apply them. Think of retailers who offer white label logistics. They realized their true capability, which opened up new growth opportunities in e-commerce while leveraging their existing strengths. The best companies don't chase trends. They use Strategic Renewal to: 1. Reframe their understanding of their capabilities and markets 2. Renew their strategy to capture emerging opportunities  3. Restart how they communicate their value to the world So should you care about McKinsey's arenas? Yes, but not to pivot - use them to understand how your core capabilities might create value in evolving markets. That's how established companies turn change into sustainable growth. #strategy #leadership #change #growth https://lnkd.in/gs6vTFbD

The next big arenas of competition

The next big arenas of competition

mckinsey.com

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