Jason Le’s Post

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Founder & Director at JRNY Digital | 2024 Multicultural Young Business Person of the Year

Simple 10-step marketing playbook for b2b businesses: 1) Facebook/Instagram ads to your Ideal Customer Profile (ICP) 2) Social Media content to build a personal brand. Experimental social media platforms such as Youtube, Instagram, TikTok etc. 3) Google Ads for intent-driven searches, quick wins and to stay relevant 4) SEO for intent-driven searches and to stay relevant 5) Strategic partnerships and referral marketing 6) Build dedicated landing pages and use CRO to optimise your website. 7) Interview past and future customers in your ICP (Chop up content and post as short-form content on LinkedIn) 8) Email marketing outreach and building a newsletter. Build community through newsletter (don't spam people or try to sell your bs) 9) Connect with people on a 1-1 basis and create conversation 10) Create community and drive engagement with live events. Use live webinars/events for content and acquisition That’s it. That’s everything you can do from a marketing perspective when it comes to b2b. Most of your competitors aren't doing this. So, if you do this, you will grow.

Veselin Kostov

Co-Founder @ DeqVision | Get a constant flow of leads & sales in <4 weeks | First step? DM me 💬

5mo

Looks straightforward and basic here, but it takes years for some businesses to setup even the foundation of these 😀

Marilyn Heywood Paige, M.S.

Helping Davids Beat Goliaths | Marketing Consultant | Market Researcher | Branding & Content Strategist | B2B Brand Growth Expert | Cross-Industry Credentials | Increased Agency Revenue 25% YOY |

5mo

Impressive playbook. Solid strategies for b2b marketing growth. Jason Le

Muhammad Waleem

Founder & CEO at The Golden Adventure | Leading Tour Operator in Pakistan

5mo

One more thing I would like to add in your list is Personal Branding for the leaders of the company, because people can easily related with people. It is kind of difficult to connect the emotions with company's values.

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Shivani Tak

Building LinkedIn brands that drive authority and leads

5mo

Building a personal build is a must.

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