The best creative (imo) reminds you that "boring" businesses matter. Whereas some may have focused this creative on differentiating themselves from competitors - Eric and his team know better. 1. With a name like "autoglassnow", the now is pretty damn clear. So speed as a differentiation doesn't need to be the focus. 2. Nobody cares about windshields until they don't have one. Explaining the values of one v. another is pointless because nobody is comparing auto glass repair companies when they watch this ad. Instead, just try and make something memorable that can stick in their heads if this does eventually happen to them. 3. I bet not one person who reads this has ever heard of any windshield repair businesses, and instead would just go to a regular repair shop. It's not about differentiation here - it's about associating your name with the domain. There's no need for differentiation in an industry like this. If ever I need a new windshield - the only company I'll know is autoglassnow. Btw, AUTOGLASSNOW, LLC - maybe make your website communicate as clearly and effectively as this ad?
Ok, last one....for now...