Jason Landro’s Post

These 10 reasons are why you MUST invest in improving your Amazon brand store: 1. Properly optimized stores should account for 10-15% of a brands revenue on the channel 2. No ads from competitors or Amazon 3. Google indexes brand stores high in the SERPs for branded searches 4. One of the main objects of Amazon Posts is to get shoppers to follow your brand store so you can use both to accelerate the flywheel 5. You can create customized landing pages, which you can’t do anywhere else on Amazon 6. You can drive traffic to your store with different ad units such as SB store spotlight ads and DSP 7. A properly optimized store has a higher average order value and units per order than the rest of the account 8. Store logos are now showing up in the search bar for branded searches and Amazon is finding more and more ways to drive traffic to stores 9. You can use your store to launch new products, which is really effective if you get a lot of traffic (we often build a section on the home page that features new products) 10. You get a trove of data from Store Insights that you can leverage to scale other parts of your Amazon business. What are other reasons you should invest in your Amazon brand store? Shout out to the Nectar team for building the awesome brand stores below If your brand is doing at least $5 million a year in revenue on Amazon and needs help taking your brand store to the next level or two, don't hesitate to reach out to me or Nectar #amazonmarketing #amazonads #amazonvendor #amazonseller

Here’s 10 reasons every brand MUST invest in their Amazon brand store: 1. Properly optimized stores should account for 10-20% of a brand’s revenue on the channel 2. No ads from competitors or Amazon 3. Google indexes brand stores high in the SERPs for branded searches 4. One of the main objects of Amazon Posts is to get shoppers to follow your brand store so you can use both to accelerate the flywheel 5. You can create customized landing pages, which you can’t do anywhere else on Amazon 6. You can drive traffic to your store with different ad units such as SB store spotlight ads and DSP 7. A properly optimized store has a higher average order value and units per order than the rest of the account 8. Store logos are now showing up in the search bar for branded searches and Amazon is finding more and more ways to drive traffic to stores 9. You can use your store to launch new products, which is really effective if you get a lot of traffic (we often build a section on the home page that features new products) 10. You get a trove of data from Store Insights that you can leverage to scale other parts of your Amazon business. What are other reasons you should invest in your Amazon brand store? Shout out to the Nectar team for building the awesome brand stores below If you need help taking your brand store to the next level or two, don't hesitate to reach out to us #amazonadvertising #amazonads #amazonvendor #amazonseller

Brand stores are often overlooked, leaving serious cash on the table for brands. My advice is to obsess as much about your brand stores as you do your PDPs. Check out Jason’s post below 👇🛒💰

9 reasons why you NEED to invest in your Amazon brand store: 1. Properly optimized stores account for 8-15% of a brands revenue on the channel 2. No ads from competitors or Amazon 3. Google indexes brand stores high in the SERPs for branded searches 4. One of the main objects of Amazon Posts is to get shoppers to follow your brand store 5. You can drive traffic to your store with different ad units such as SB store spotlight ads and DSP 6. A properly optimized store has a higher average order value and units per order than the rest of the account 7. You can explain USPs a lot easier because you can customize the content 8. You can use your store to launch new products, which is really effective if you get a lot of traffic (we often build a section on the home page that features new products) 9. You get a trove of data from Store Insights that you can leverage to scale other parts of your Amazon business. What are other reasons you should invest in your Amazon brand store? Shout out to the Nectar team for building these awesome brand stores If you’re an established brand that needs help taking your brand store to the next level or two, don't hesitate to reach out to us #amazonadvertising #amazonads #amazonvendor #amazonseller

Here are 10 reasons why you MUST invest in your Amazon brand store: 1. Properly optimized stores account for 8-15% of a brands revenue on the channel 2. No ads from competitors or Amazon 3. Google indexes brand stores high in the SERPs for branded searches 4. One of the main objects of Amazon Posts is to get shoppers to follow your brand store 5. The MYCE tool allows you to email followers of your brand store about new product launches and product promos 6. You can drive traffic to your store with different ad units such as SB store spotlight ads and DSP 7. A properly optimized store has a higher average order value and units per order than the rest of the account 8. You can explain USPs a lot easier because you can customize the content 9. You can use your store to launch new products, which is really effective if you get a lot of traffic (we often build a section on the home page that features new products) 10. You get a trove of data from Store Insights that you can leverage to scale other parts of your Amazon business. What are other reasons you should invest in your Amazon brand store? Shout out to the Nectar team for building this awesome brand store for Souper Cubes If your brand is doing at least $5 million a year in revenue on Amazon and needs help taking your brand store to the next level or two, don't hesitate to reach out to me or Nectar #amazonmarketing #amazonads #amazonvendor #amazonseller

You MUST improve your Amazon brand store if it isn't driving at least 10% of your total revenue We see that optimized brand stores typically drive 10%-15% of a brand's total revenue on Amazon In fact, we have brands that drive 30% of their revenue through their store You can see how much revenue your store is generating through store insights which is in the ad console (click the heart in the shield and then click see insights) You'll then divide the sales for the time period into the overall sales for the same time period That will tell you the percentage of sales your store is generating out of your total revenue Brands that optimize their stores see higher average order value and units per order It's a great way to tell your brand's story like you would on your website Plus, there are no competitor ads Optimizing your store is a great way to drive incremental revenue this year, especially in the holiday season Below is the store Nectar did for Nora Fleming The before-and-after results were incredible In fact, we did a case study on it: https://lnkd.in/dJcNzy4R I also included the old homepage at the end for comparison If you're an established brand on Amazon and you want help taking your brand store to the next level, don't hesitate to reach out to us #amazonsellers #amazonvendor #amazonadvertising

If your Amazon brand store isn't driving at least 10% of your total revenue, you’re behind your competitors We see that optimized stores typically generate 10%-15% of the total revenue for a brand on Amazon In fact, we have brands that drive 30% of their revenue through their store Plus, average order value and units per order are higher on the brand store You can see how much revenue your store is generate through store insights which is in the ad console (click the heart in the sheild and then click see insights) You'll then divide the sales for the time period into the overall sales That will tell you the percentage of sales your store is generating It's a great way to tell your brand's story like you would on your website Plus, there are no competitor ads Optimizing your store is a great way to drive incremental revenue this year Below are some examples Nectar has done in the past 6 months If your brand is generating over $10 million a year in revenue and you want help taking your brand store to the next level, don't hesitate to reach out to us #amazonsellers #amazonvendor #amazonadvertising

Most brands are under pressure to grow their Amazon revenue more profitably It’s a challenge almost every brand is facing under these economic conditions One way is to improve your Amazon brand store We see that optimized stores typically generate 10%-15% of the total revenue for a brand on Amazon In fact, we have brands that drive 30% of their revenue through their store You can see how much revenue your store is generate through store insights which is in the ad console (click the heart in the sheild and then click see insights) You'll then divide the sales for the time period into the overall sales That will tell you the percentage of sales your store is generating Brands that optimize their stores see higher average order value and units per order It's a great way to tell your brand's story like you would on your website Plus, there are no competitor ads Optimizing your store is a great way to drive incremental revenue this year Below are some examples Nectar has done in the past 6 months If your brand is generating over $5 million a year in revenue and you want help taking your brand store to the next level, don't hesitate to reach out to me or Nectar P.S. We have lots of brand store case studies on our website #amazonsellers #amazonvendor #amazonadvertising #amazonads

You MUST improve your Amazon brand store if it isn't driving at least 10% of your total revenue We see that optimized brand stores typically drive 10%-15% of a brand's total revenue In fact, we have brands that drive 30% of their revenue through their store You can see how much revenue your store is generate through store insights which is in the ad console (click the heart in the shield and then click see insights) You'll then divide the sales for the time period into the overall sales That will tell you the percentage of sales your store is generating out of your total revenue Brands that optimize their stores see higher average order value and units per order It's a great way to tell your brand's story like you would on your website Plus, there are no competitor ads Optimizing your store is a great way to drive incremental revenue this year Below is the store Nectar did for Nora Fleming The before-and-after results were incredible In fact, we did a case study on it: https://lnkd.in/dJcNzy4R I also included the old homepage at the end for comparison If your brand is generating over $5 million a year in revenue on Amazon and you want help taking your brand store to the next level, don't hesitate to reach out to us #amazonsellers #amazonvendor #amazonadvertising

You MUST improve your Amazon brand store if it isn't driving at least 10% of your total revenue We see that optimized stores typically generate 10%-15% of the total revenue for a brand on Amazon In fact, we have brands that drive 30% of their revenue through their store You can see how much revenue your store is generate through store insights which is in the ad console (click the heart in the sheild and then click see insights) You'll then divide the sales for the time period into the overall sales That will tell you the percentage of sales your store is generating Brands that optimize their stores see higher average order value and units per order It's a great way to tell your brand's story like you would on your website Plus, there are no competitor ads Optimizing your store is a great way to drive incremental revenue this year Below are some examples Nectar has done in the past 4 months If your brand is generating over $5 million a year in revenue and you want help taking your brand store to the next level, don't hesitate to reach out to me #amazonsellers #amazonvendor #amazonadvertising