Jason Michaels’ Post

🚨 Google Delays Cookie Deprecation: What It Means for Advertisers 🚨 Google has once again pushed back the phase-out of third-party cookies in Chrome, with the deadline now extended to 2025. This ongoing delay has left many advertisers and agencies wondering how to adapt to the changing landscape. In our latest blog post, we cover: - The reasons behind Google’s delay. - Industry concerns and regulatory feedback impacting the timeline. - Actionable steps advertisers should take now, including investing in first-party data, adopting contextual targeting, and diversifying ad strategies. At Lotura Consulting, we specialize in guiding businesses through these shifts, ensuring your advertising strategy remains effective and future-proof.💡 🔗 Read the full article on our blog for insights and practical steps your team can take today. Don’t get caught unprepared! #DigitalMarketing #AdvertisingStrategy #FirstPartyData #GoogleUpdate #LoturaConsulting #MarketingTrends #CookieDeprecation #FutureOfAds #ContextualTargeting #AdTech #DataPrivacy

The biggest mistake I made with Google Ads? ↳ Believing clicks were the most important metric. When the reality is much more nuanced than that. Looking at clicks alone could mean many different things: ▶️ Curious browsers ▶️ Poor targeting ▶️ Irrelevant traffic But when you're running Google Ads for local businesses, these don’t always = customers walking through your door. Sure, some clicks might lead to sales, especially if you’ve nailed your ad copy and targeting. But most of the time, local businesses need something more—something that directly connects your online ads to foot traffic or calls. Things like: ➡️ Geo-targeting to focus on your serviceable area ➡️ Ad extensions (like call or location extensions) to encourage immediate action ➡️ Special offers or promotions that give people a reason to act now I wish someone had told me: "Clicks are just the start—your real ROI lies in how well your Google Ads turn online intent into offline action." If you’re a local business owner and want your ads actually to bring in customers, focus on relevance, local intent, and actionable offers. That’s how you maximize impact in your area. #GoogleAds #LocalMarketing #DigitalMarketingTips #BusinessGrowth #PayPerClick #AdvertisingStrategy #BusinessGrowth #MarketingSuccess

Understanding Google’s Privacy Sandbox: A New Era for Digital Advertising Staying ahead in digital marketing means keeping up with the latest trends and innovations. Here are the top trends you should know about this week: Google's Privacy Sandbox: Google continues to advance its Privacy Sandbox initiative, aiming to balance user privacy with effective ad targeting. This is a crucial development for marketers who need to adjust their strategies accordingly to navigate the changing landscape of digital advertising. TikTok and Eventbrite Integration: TikTok has launched a new feature that allows users to promote and sell event tickets directly through the platform in partnership with Eventbrite. This game-changer for event promotion, especially for marketers targeting younger, social media-savvy audiences. Meta's Custom Offers for Instagram Ads: Meta is testing a new feature that lets advertisers present custom offers within Instagram ads' call-to-action buttons. This new feature boosts engagement and conversion rates by delivering personalized offers to users. Google Merchant Center Updates: Google is rolling out an updated version of the Merchant Center, offering a revamped interface and new features. Marketers should leverage these updates to optimize their product listings and ads on Google, enhancing their e-commerce performance. Loyalty Programs and First-Party Data: The importance of loyalty programs continues to grow, focusing on leveraging first-party data to create personalized customer experiences. Utilizing data-driven insights allows marketers to tailor offers and improve customer engagement through effective loyalty strategies. 🔍 Stay updated on these trends to ensure your marketing strategies remain effective and ahead of the curve! #DigitalMarketing #MarketingTrends #PrivacySandbox #TikTokMarketing #InstagramAds #Ecommerce #LoyaltyPrograms #FirstPartyData

🚨 Google has delayed the removal of third-party cookies from Chrome, giving us more time to reassess our advertising strategies. But don't let this delay fool you—preparing for a cookieless future is crucial! 🚀 🔍 Now is the perfect time to strengthen your first-party data collection and explore alternative tracking methods like contextual targeting. 💡 Worried about the costs and complexities of adapting to these changes? BottomLine's solutions simplify the transition, helping you stay ahead and future-proof your advertising efforts. 📞 Contact us today for a personalized assessment and ensure your business is ready for the future: https://lnkd.in/gc-mni-J #DigitalMarketing #CookielessFuture #AdvertisingStrategy #FirstPartyData #ContextualTargeting #FutureProofing

The Facebook Conversion API is revolutionizing how businesses approach their advertising strategies. By providing a direct and reliable connection between your marketing data and Facebook's servers, it ensures more accurate and comprehensive tracking of customer actions across various touchpoints. This powerful tool allows you to gather data from your website, app, and other offline sources, enhancing your ability to measure campaign performance and optimize ad targeting. Unlike traditional methods that rely heavily on third-party cookies, the Conversion API offers a more robust solution in an era where privacy and data protection are paramount. With this API, you can refine your ad strategies based on real-time insights, resulting in more personalized and effective marketing efforts that drive higher engagement and conversion rates. #FacebookConversionAPI #conversionapi #tracking #facebookadstips #facebookads #facebookadsonreels #FacebookAdsTraining #facebookadstrategy #webanalytics

🔍 How will digital campaigns look after Google non cookies policy? This question is becoming louder in the world of digital marketing. 👉 Cookieless may pose a challenge, but it also opens the door to innovative targeting and personalization solutions. It's worth considering alternative strategies now, such as using proprietary user identifiers, to ensure the continuity and effectiveness of campaigns. 🦾 Solutions like the QID identifier developed by adQuery can provide a solid foundation for future campaigns, eliminating uncertainty associated with the lack of third-party cookies. Don't delay in preparing. The earlier you start, the better you'll adapt to the upcoming changes. Jarosław Łuczka #cookies #digitalmarketing #cookieless #advertisingcampaign #digitalmarketing

In the ever-evolving Google Ads ecosystem, targeting strategies are no longer what they used to be. With the rise of AI-driven intent and Google's push for automation, Phrase Match has become the new Broad Match in many ways. The difference? It’s not just about keywords anymore; it’s about intent, context, and understanding user behavior like never before. While this opens up opportunities for better reach and performance, it also demands advertisers to rethink their approach to: Keyword selection Query analysis Conversion tracking Google Ads today is a completely different landscape compared to just a few years ago. For some, it feels like a challenge; for others, an opportunity to leverage automation smarter. What’s your take? Have you adjusted your strategies to thrive in this new system? Let’s discuss your experiences and insights in the comments below. #GoogleAds #DigitalMarketing #PPC

🚨 **Big News for Digital Marketers: Google Keeps the Third-Party Cookies!** 🍪 In a surprising twist, Google is keeping third-party cookies in Chrome! After four years of prepping for a cookie-less world, marketers can breathe a sigh of relief. 😅 Rob Silver from Razorfish points out that while this is huge, the push for stricter data usage isn't stopping. So, keep sharpening those first-party data strategies for top-notch targeting and personalization. 📈 Stay tuned for more updates as Google reports earnings tomorrow! 🚀 #DigitalMarketing #Advertising #Google #Cookies #MarketingNews

"The importance of Facebook conversion API": Facebook Conversion API is a tool that allows you to track your website's visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. In short, Facebook Conversion API is a valuable tool for businesses that want to track the effectiveness of their Facebook advertising campaigns. By tracking website conversions, businesses can see how many people are taking desired actions after seeing their Facebook ads. This data can then be used to improve the targeting of Facebook ads and increase the return on investment (ROI) of Facebook advertising campaigns. Here are some key features of Facebook conversion API: Tracks website visitors and their activity. Sends events from your server to the Facebook server. Bypasses ad blockers, ITPs, and iOS 14 restrictions. Increases FB cookie lifetime. Enables remarketing audiences and creates lookalikes. Tracks users who installed Ad Blocker or tracks events outside the site. Hire Me: https://lnkd.in/gRZA49Ws Book a free consultation : https://lnkd.in/gdymzHQc #facebookpixelsetup #facebookconversionapi #setupfacebookpixel #gtm #googletagmanager #ga4 #googleanalytics4 #googleadsconversiontracking

For example, I know how fast it digital advertising is transforming in the industry of business. One of the best lessons i learned was using data for our campaigns. We live in an age where we have data–lots of it, and often about what consumers do. Having this information gives us the impetus to tailor our ads in a way that resonates most with them. For instance, a recent campaign I run saw me utilise smarter targeting and this increased engagement by 30%. This taught me that data is key to advertising correctly. Staying flexible and creative as we continue forward is key. So, how are you adjusting your strategies in this rapidly changing industry?