Jay Shree Tea Industries Ltd. ’s Post

🌟 Proud Moment for Assam 🌟 The rich cultural heritage of the Bodo Tribe has been honored as 8 unique items have received the prestigious Geographical Indication (GI) tag! This achievement is a testament to the craftsmanship and culinary traditions of the Bodos, bringing global recognition to their artistry and unique flavors. Here’s a closer look at these GI-tagged items: Textiles 🧵: 1. Aronai – A traditional handwoven scarf, symbolizing honor and respect, deeply embedded in Bodo culture. Food & Beverages 🍲🍶: 2. Zou Gwran – A beloved fermented rice beverage. 3. Maibra Zou Bidwi – A traditional Bodo rice cake. 4. Zou Gichi – A fermented millet-based alcoholic drink. 5. Bodo Nafam – A unique fermented fish dish. 6. Ondla – A curry made with rice flour and spices. 7. Bodo Gokha – An assortment of wild edible plants. 8. Bodo Narzi – A flavorful black rice preparation. These products reflect the incredible diversity of Bodo traditions, ranging from exquisite handloom textiles to distinctive culinary delicacies. With the GI tag, these items are set to gain even more prominence in both national and international markets, contributing to sustainable livelihoods and preserving cultural heritage. Let’s celebrate this incredible achievement and continue supporting the growth and recognition of indigenous artisans and producers. 🎉 #GITag #BodoCulture #AssamHeritage #IndigenousProducts #Textiles #FoodAndBeverages #CulturalPride #SustainableDevelopment

Discover the Richness of Orthodox Tea ! In the heart of Assam, a region steeped in history and tradition, we cultivate a gem that’s not just a beverage but a holistic experience—Orthodox Tea. Known for its rich flavor and superior health benefits, this traditional loose-leaf tea is packed with antioxidants that far surpass those of machine-processed CTC tea. Why Choose Orthodox Tea? Health Benefits: Packed with antioxidants, Orthodox Tea not only supports overall well-being but also helps reduce stress and anxiety levels. The unique amino acid L-theanine promotes relaxation and improves sleep quality, making each sip a moment of calm. Heritage: Assam, home to native tea plants, is the world’s largest tea-growing region, producing nearly 20 million kg of Orthodox tea each year. Our tea estates are continuously evolving, with old bushes being replaced by new ones to enhance productivity while preserving the quality and essence of our heritage. Craftsmanship: Our tea leaves undergo a meticulous drying process, taking place over 14-20 hours in shaded metal channels. This method not only retains the natural qualities of the leaves but also ensures they remain soft and flexible for optimal rolling, preserving their delicate flavors. Mindfulness in Every Cup: Enjoying loose-leaf Orthodox Tea has been shown to promote mental clarity and calm, transforming your tea time into a mindful ritual. Join us in celebrating the beauty of Assam’s Orthodox Tea—where tradition meets wellness. Sip, savor, and experience the difference. North East to the World #OrthodoxTea #AssamTea #TeaCulture #Wellness #Mindfulness #SustainableLiving #HealthBenefits #Antioxidants

From Colonial Drink to National Treasure: The Rise of Tea in India India's love affair with tea is a surprisingly recent phenomenon. While tea was consumed in some regions for centuries, it wasn't until the 20th century that it became a national drink. British Rule & The Birth of Indian Tea Industry (1800s): Fueled by conflict with China, the British established tea plantations in Assam. However, most Indian-grown tea was exported, and domestic consumption remained low. Early Tea Drinking (1900-1930s): Tea consumption grew as a result of economic depression and marketing efforts targeting the middle class. Indians adapted the British style, using stronger brews and adding spices like ginger and cardamom. Tea shops and cafes serving unique styles like Irani chai flourished in major cities. The Great Marketing Push & Nationalism (1930s-1950s): Tea boards launched aggressive campaigns to promote tea across India. Interestingly, tea was even used to support the independence movement! Advertisers portrayed tea as a Swadeshi (local) product and symbol of national unity. CTC & The Rise of Masala Chai (1950s-1990s): The invention of CTC processing made tea more affordable and convenient. This, coupled with rising household consumption and roadside tea vendors, cemented tea's place in Indian life. Masala chai's unique blend of spices and milk gained international popularity. Today, tea is not just a beverage in India; it's a cultural touchstone. From roadside chai stalls to bustling cafes, tea continues to fuel the nation's vibrant life. #BeverageIndustry #Culture #NationalDrink #BritishRaj #Marketing #CTC #ChaiLove #TeaHistory #MasalaChai

Baarish ke mausam mein, there’s nothing like “garma garam chai” to warm the soul. But have you ever wondered about the journey behind that comforting cup of tea? Let’s dive into the fascinating world of the INDIAN TEA INDUSTRY, the "second-largest producer" of tea globally. ☕ Flashback to the mid-1800s: The British, in their quest for world domination, stole Camellia sinensis saplings from China and planted them in India. Yes, you heard it right! Chai came from China. The East India Company set up tea plantations in Assam, making us one of the top tea producers by the 1850s. ☕ Fast forward to today, and Indian tea remains popular, thanks to strong geographical indications, investment in tea processing, and continuous innovation. Assam and West Bengal alone account for 83% of our tea production, while Tamil Nadu, Kerala, and Karnataka make up the rest. Fun fact: We even consume 80% of what we produce. But don’t worry, we are not just shipping chai but also serving to other countries. India is a top player in tea exports, sending out around 201 million kg in 2021-22. From black to green, herbal to masala, our teas reach over 25 countries, with major importers like Russia, USA, and even CHINA😅. But it's not all smooth sailing. The industry faces challenges like overproduction, rising costs, and competition from global players. ☕ Heatwaves and floods have led to a substantial drop in output, particularly in key regions like Assam. Yet, the potential for growth, especially in tea exports and D2C brands, is immense. Local brands like #ChaiChun and startups are brewing success with innovative blends and farm-fresh offerings. The future of chai looks bright! The Indian tea market reached a substantial size of US$ 11.1 billion in #2023. Looking ahead, experts predict that by #2032, the market will expand to US$ 14.7 billion, growing at a CAGR of 3.18%. So next time you sip your chai, think about the journey it has made and the opportunities brewing in that cup. Ek cup aur hojaye?🍵 #IndianTea #TeaIndustry #Exports #LocalToGlobal

"Assam Tea: A Steep Growth Potential! Did you know that Assam tea is one of India's most renowned and beloved tea varieties? Current Market Value: The Assam tea market is valued at approximately ₹4,500 crores (around $600 million USD). Growth Prospects: - Increasing demand for premium and specialty teas - Growing popularity of online tea sales and e-commerce platforms - Rising exports to tea-loving nations - Expanding tea tourism and experiential opportunities in Assam To grow your tea business: - Focus on quality and unique blends - Embrace digital marketing and e-commerce - Explore export opportunities - Develop tea-related tourism and experiences - Collaborate with local farmers and tea associations Join the growth journey of Assam tea and take your business to new heights! #AssamTea #TeaIndustry #MarketInsights #BusinessGrowth"

👉 Discover the Essence of Assam with Kumol Saul Rice! Kumol Saul, a traditional Assamese soft rice, is not just a staple food but a celebration of culture and heritage. This unique variety is cherished for its distinct aroma and texture, making every meal a delightful experience. Have you ever tasted the rich flavors of Assamese cuisine? 👉 A Culinary Gem of India Kumol Saul rice is perfect for various dishes, from simple steamed rice to elaborate biryanis and khichdis. Its soft texture pairs beautifully with curries and vegetables, enhancing the overall taste. What’s your favorite dish to prepare with rice? 👉 Sustainability Meets Tradition By choosing Kumol Saul, you're supporting local farmers and sustainable agriculture practices in Assam. This rice variety is cultivated using traditional methods that respect the environment. How do you think supporting local produce can impact our communities? The Logical Indian take celebrates the diversity of everything in India, including our food. Each grain of Kumol Saul tells a story of tradition and love for our land. How does food reflect your cultural identity? #BharatJaano #AssameseCuisine #KumolSaul #SupportLocal #SustainableEating #IndianHeritage #FoodDiversity #CulinaryJourney #LogicalIndian #CelebrateCulture

Pani puri has evolved significantly over time. Also known as "gol gappa," the dish consisted of a small, hollow, fried wheat shell filled with spiced mashed potatoes and served with a tamarind or mint-flavoured water. Over time, variations of the filling and the flavoured water emerged, reflecting the regional preferences and availability of ingredients. •The flavoured water, also known as the "pani," is an essential component of the dish and is often the main source of flavour. Some of the most popular flavours of pani puri include the traditional tamarind and mint water, as well as spicy variations like jalapeño or green chili water, and tangy flavours like lemon or tomato water. Some regional variations also use sweet flavours like fruit juices or dates. •Bangarapet Panipuri is renowned for its distinctive white-colored pani, retaining a spicy kick that has been traditionally handed down through generations. •According to culinary anthropologist Kurush Dalal, chaat originated in the North Indian region of what is now Bihar. Gol Gappa originated in India. He also noted that it possibly originated from Raj-Kachori: an accidentally-made smaller puri giving birth to panipuri. Panipuri spread to the rest of India mainly due to the migration of people from one part of the country to another in the 20th century. •On 10 March 2005, the word "panipuri" was added to the Oxford English Dictionary. •Flake becomes the first brand to launch pani puri drink which is such true Indian distinctive flavour which is loved all over India. I urge you to try atleast once. #flake #juices #drinks #panipuri #indian #newflavour #recipe #processcontrol #innovation #punjab #northindia #market #growths #newtrends

"A brand could be seen to be exploitative, could be seen to be free-riding on the tea industry. If you choose to proceed, ensure there's a fit and that the message is meaningful." These insightful remarks from Jayanta Kakati, a former chief executive of the public tea auction in Assam, align with our ongoing discourse on false propaganda and fact-checking in the Indian Tea Industry. READ ON #TeaIndustryInsights #BrandEthicsMatter #FactCheckTea #NavigatingTeaTruths https://lnkd.in/giiQCNtu

Why Thandai is traditionally consumed on Holi??? Thandai is traditionally consumed on Holi for several reasons deeply rooted in Indian culture: Cooling Properties: Holi falls during the spring season when temperatures can start rising. Thandai, with its ingredients like milk, nuts, and spices such as cardamom and saffron, provides a cooling effect and helps to counteract the heat, making it a refreshing choice for the festivities. Cultural Symbolism: Holi is a festival that celebrates the arrival of spring, the end of winter, and the victory of good over evil. Thandai, with its rich and flavorful ingredients, symbolizes the joy and abundance of the season, adding to the festive spirit. Social Aspect: Holi is a time for social gatherings, where people come together to celebrate, play with colors, and enjoy food and drinks. Thandai serves as a special beverage that enhances the sense of community and togetherness during the celebrations. Overall, the tradition of drinking Thandai on Holi is a combination of practicality, cultural significance, and social enjoyment, making it an integral part of the festive experience. #holi #holicelebration #fhrai #chef #food #tradition #india