Jayan Narayanan’s Post

Insights from Moncler's Rebranding Strategy Success Curious about how Moncler evolved from a mountain gear manufacturer to a luxury fashion leader? We explore the brand's winning strategies and provide actionable lessons for small and medium enterprises to rethink their Branding Strategy. Learn from Moncler's - Strategic collaborations with top designers like Thom Browne and Hiroshi Fujiwara - Innovative digital engagement techniques - Memorable experiential marketing These insights can help take your business to new heights! Read the full article on our website now. https://lnkd.in/gh6U2wVD #BrandStrategy #SME #DigitalMarketing #BusinessGrowth

It's not just the price tag that makes brands like Louis Vuitton, Chanel, and Rolex so desirable. It's the strategy behind the scenes that keeps these brands in a league of their own. Read slides above ⬆️ The takeaway? It's not just the product that makes a brand luxurious - it's the experience they build around it. At LVL Digital, we believe in bringing this same level of strategic precision to every business we work with. You don't have to sell luxury goods to learn from these winning tactics. Whether it's crafting exclusivity, refining your content, or telling a powerful brand story, we're here to help your business stand out. Ready to build your own irresistible brand? Let's take your digital presence to the next level! #LuxuryMarketing #BrandStrategy #LVLDigital #MarketingTips #DigitalPresence #SocialMediaManagement #LuxuryBrands

Sending a brand into a tailspin is easy. Building strong, enduring brands that thrive even in tough times is an art 💯 The key to success is maintaining brand relevance. This means truly understanding and engaging with your target audience, staying true to your core values, and constantly evolving based on feedback and industry trends. Brands must forge strong emotional connections through authentic storytelling and exceptional customer experiences. Creating and sustaining relevance isn't just a strategy—it's a commitment to being meaningful and indispensable to your customers every single day. https://lnkd.in/eSB2qz_U #BrandBuilding #CustomerEngagement #MarketingStrategy #BusinessGrowth #BrandRelevance

Your brand doesn’t need to be better. Is Chanel better than Saint Laurent? Is Balmain better than Versace? "Better" is a trap. It’s subjective, vague, and a never-ending race with no finish line. But "different"? "Remarkable"? That’s where the magic happens. True branding isn’t about polishing your image until it outshines others—it’s about building something so distinct, it can’t be compared. It’s about carving out a space in your market that’s yours and owning it unapologetically. But here’s the catch: it’s not just about being different for the sake of it. It’s about being relevant to the right people. When you get this, your brand stops competing. It becomes a magnet, effortlessly drawing in the clients and opportunities you’ve been chasing. Different makes you visible. Remarkable makes you unforgettable. [ branding strategy, luxury branding, building a remarkable brand, different vs better, brand positioning, targeting the right audience, iconic branding, standout strategy, being remarkable, niche marketing, elite branding techniques, bold brand creation, high-end business strategy, attracting ideal clients ] #nxtbranding #luxurybranding #brandstrategy #luxurybusiness #brandidentity #highendbranding #eliteentrepreneurs #brandingexpert #brandingagency #luxurybrandingagency #luxuryagency #visualidentity #brandidentity #losangelesbusiness #losangelessmallbusiness #losangelescalifornia #losangeleswomen #elitebranding #elitebrand # #highachiever  #highachievers  #highachieversonly

#Musings Delving into the realm of luxury brand marketing, storytelling emerges as the cornerstone in cultivating enduring connections with #consumers. Drawing from my experience in the #luxury brand industry, I've witnessed firsthand the transformative power of narrative. Take for instance, CHANEL whose timeless allure intertwines with Coco Chanel's fascinating journey, captivating audiences with tales of elegance and innovation. Elizabeth Arden legacy of empowerment and beauty and Amouage's opulent narratives further exemplify the potency of storytelling in forging emotional bonds. I have always been intrigued with the luxury world and I would say in the world of perfumery, Jo Malone London and Maison Francis Kurkdjian continue to mesmerize with narratives that transcend scent, evoking emotions and aspirations. If you know these brands you can definitely see that they have harnessed the art of storytelling to not just sell products, but to craft unforgettable experiences that resonate deeply with their audience. #LuxuryMarketing #BrandStorytelling #BrandManagement

Are you selling your brand’s soul to Instagram’s algorithm? Chanel, Hermès or Aston Martin weren’t built on viral reels, trending audio, or likes. They were built on exclusivity, on being different, on standing apart. But today, too many brands are diluting themselves for a few extra likes. Instagram’s rules are forcing brands to blend in, to follow trends, to sacrifice their unique essence just for more visibility. Here’s the truth: If you’re letting Instagram decide how you show up, you’re not building a luxury brand—you’re building a brand that will disappear as fast as the latest trend. Luxury brands should never conform. They set the standard. They disrupt. They make an impact that lasts. But the more you mimic what’s popular, the more you fade into the background, becoming just another account in the endless scroll. If your goal is to build something iconic, timeless, and unforgettable, then it’s time to slow down with playing Instagram’s game. Luxury isn’t about being seen by everyone, it’s about being remembered by the right ones. [ luxury branding, timeless brands, iconic luxury, Instagram, Instagram trends, brand legacy, luxury business, social media strategy, brand dilution, virality, exclusivity, digital trends, luxury marketing, unique brand ] #dallasbusinessleader #dallasbusinesssociety #dallasbusinessconnect #dallasbusinessopportunity #dallasbusinessmoms #dallasbusinesswoman #dallasbusinesss #nxtbranding #luxurybranding #luxurybusiness #brandstrategy #luxuryconsulting #brandidentity #brandlegend

🌟 The Art of Storytelling in Luxury Branding 🌟 Luxury is more than just a product; it’s a feeling, an experience, and most importantly, a story. In today’s digital age, where consumer behavior is constantly evolving, storytelling has become the cornerstone of luxury brand management. 📖 A well-crafted story can: 1️⃣ Create an emotional connection with the audience. 2️⃣ Differentiate a brand in a saturated market. 3️⃣ Build long-term loyalty by aligning with the consumer’s values and aspirations. 🔑 The key? Authenticity. Luxury brands thrive when their narratives resonate with their heritage while embracing modern innovation. For example: Gucci’s digital campaigns highlight tradition with a twist of avant-garde fashion. Chanel continues to tell its timeless story of elegance, adapting it seamlessly to new platforms. As a professional deeply interested in luxury and digital marketing, I find this balance between tradition and innovation fascinating. The challenge lies in translating these stories into meaningful digital experiences that captivate the modern consumer. 💬 What are your thoughts on the power of storytelling in luxury branding? Let’s discuss! #LuxuryBrandManagement #Storytelling #DigitalMarketing #Branding #Innovation

Digital Storytelling Revolutionizes Luxury Retail Luxury fashion's new frontier? Captivating digital narratives. As discerning clients crave more, boutiques must evolve. Enter cutting-edge storytelling tools. No tech wizardry required. Your sales team becomes master storytellers overnight. Imagine bespoke showcases blending exquisite visuals, videos, and narratives. Created in minutes. Shared instantly. This isn't just content. It's a connection. A bridge to the underserved majority of your clientele. Ready to set a new standard in luxury retail excellence? The future of fashion awaits. https://lnkd.in/gzwA2Nma #inspify #luxuryfashion #digitalstorytelling #retailinnovation

🚨 Is Less Really More? Luxury Brands and the Risks of Communication Scarcity on Social Media 🚨 Luxury brands have long leveraged scarcity to elevate their appeal. But what happens when this scarcity extends to social media communication? Some brands, like Bottega Veneta, have taken bold steps by deleting their accounts entirely. Others, like Balenciaga and Versace, have wiped their Instagram feeds to foster a sense of exclusivity. While these "communication scarcity" strategies may seem innovative, research suggests they could backfire. Our recent study explores how communication scarcity impacts perceived exclusivity in luxury brands. Key findings include: 1️⃣ Negative Effects on Brand Exclusivity: Communication scarcity can weaken the very perception of exclusivity it aims to bolster. 2️⃣ Brand Familiarity Matters: Familiar brands are less affected, but emerging names risk losing consumer interest. 3️⃣ Consumer Interest as a Mediator: Communication scarcity might inadvertently reduce curiosity and engagement. From a managerial perspective, while scarcity in products can enhance desirability, communication scarcity requires caution. Consistency and strategic engagement are vital to maintaining a luxury brand’s allure on platforms like Instagram. 💡 Food for Thought: Should luxury brands embrace minimalism in social media, or does this strategy dilute their digital presence? 👇Here the link for the full text: https://lnkd.in/ePpz-k6t Olga Nechaeva Costanza Dasmi Raffaele Donvito Virginia Vannucci International Journal of Advertising #luxurybrands #socialmedia #communication #scarcity

How Are Luxury Brands Winning with Emotional Marketing? In the competitive world of luxury, emotional marketing is proving to be a game-changer. By connecting with consumers on a deeper level, brands are building lasting loyalty. Storytelling: Brands like Hermès and Patek Philippe are excelling at storytelling, weaving narratives that resonate emotionally with their audience. The Patek Philippe’ slogan, “You never actually own a Patek Philippe. You merely look after it for the next generation,” is a prime example of emotional marketing. This messaging appeals to customers’ desires for legacy, continuity, and emotional connection through family heritage. Exclusive Experiences: Offering personalised, exclusive experiences is key to creating an emotional connection with luxury consumers. Cultural Relevance: Tapping into cultural moments—like Louis Vuitton’s sponsorship of the 2024 Paris Olympics—allows the brand to enhance its visibility and align with global values of excellence, prestige, and unity. This strategic partnership reinforces Louis Vuitton’s status as a leading luxury brand by associating it with one of the most significant and widely celebrated events in the world. Long-Term Loyalty: Emotional connections drive long-term loyalty, turning consumers into lifelong brand advocates. Emotional marketing isn’t just a tactic—it’s a long-term strategy that luxury brands are using to deepen their connection with consumers. #marketing #branding #advertising #luxury