Founder & CEO | Keynote Speaker | Premium Food Branding and Marketing | Market Research & Strategy
Seafood research includes understanding what the market wants, where the gaps are and where to position yourself. Yet so many spend so much time perfecting their products without doing this research making n it hard to gain traction in the market. Premium markets expect a premium product and a premium experience. Honey & Fox and Umar Nguyen aka the fish girl have teamed up to help companies like Ornatas Pty Ltd do this kind of research. Check out what we did 👇 If you want to create and grow a premium seafood brand where the right customers line up to buy from you without questioning or haggling over price send me a DM and we can figure out if we can help you. #seafood #premiumquality #marketing
It’s days like these that make all the hard work worthwhile….last week marked a special moment for our team, as we shifted our focus from growth, to taste – a completely different perspective to our day to day work at the facility! It was a surprisingly emotional day for the team, listening intently to feedback from highly qualified chefs, wholesalers, and flavour experts. The look on their faces when they saw the lobsters will be remembered by our team for a very long time! This milestone wasn't just a culinary exploration; it was a key deliverable of the 6th work program within the CRCNA Pioneering Tropical Rock Lobster Sea Raft Culture For Northern Australia project. The lobsters sampled were grown out in our land-based raft systems, a proud output of this transformative three-year research project, with lots of learnings. Our expert panel tried the lobsters prepared in various styles, sparking insightful discussions on flavour profiles, product formats, and preferences. Having these industry experts in the kitchen, and at the table was invaluable. Huge thanks to our project partners Honey & Fox, and The Fish Girl Umar Nguyen for designing the day, and a big thank you to our team, the workshop participants and the Chefs at Ardo Townsville, sister property to The Ville Resort-Casino! Keep up to date for more delicious developments! Jayne Gallagher Helen Johnston Nicholas Redsell Jake Nicolson Preston Fresh - Seafood Retail Scott Parkinson Tony Barton Jennifer Blair John Breen Sandra Infante Villamil ARC Research Hub for Sustainable Onshore Lobster Aquaculture Maxima The Opportunity Group PFG Group JSJ Seafood Honey & Fox Cooperative Research Centre for Developing Northern Australia (CRCNA) FRDC - Fisheries Research and Development Corporation #ornatas #raftgrowout #sustainableseafood #tropicalrocklobsters #tastetesting #marketresearch
